Summary
Overview
Work History
Education
Skills
Pronouns
Alternateemail
Languages
Work Availability
Timeline
Generic
Shamara Mcknight

Shamara Mcknight

Dallas,TX

Summary

A dedicated individual who prides herself on consistency, organization, and maintaining control over tasks. My confidence, skills, and ability to adapt quickly have been key factors in my professional blueprint, driving me towards leadership roles. With extensive experience in communications and design, I have mastered the study of consumer behavior, particularly in fashion and general materials, utilizing feedback to develop new and improved products.

Overview

7
7
years of professional experience

Work History

Retail Survey & Digital Marketing

True Logic
04.2022 - Current
  • By leveraging data-driven insights, the focus aims to enhance customer engagement and drive sales growth.
  • Work with web designers and content creators to optimize website layout and user experience based on consumer behavior analysis.
  • Develop targeted advertising campaigns based on consumer insights to attract and retain customers
  • Utilize various research methods, including online surveys, focus groups, and in-store observations
  • Managed multiple successful PPC campaigns to drive traffic and increase sales on e-commerce platforms.

Technical Product Manager

Verizon
05.2020 - 04.2022
  • Overseeing the development and success of a product from conception to launch and beyond
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Analyzed metrics to measure product performance.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Launched successful products by conducting thorough market research and identifying customer needs.

Merchant coordinator

Neiman Marcus Group
10.2017 - 03.2020
  • Handling vendor service support for merchandise shipping from manufacturers to NMG stores
  • Proven ability to manage logistics, coordinate with vendors, and ensure the timely and accurate delivery
  • Serve as the primary point of contact for vendors
  • Communicate with vendors to ensure accurate and timely shipment of merchandise
  • Resolve any issues related to order discrepancies, delays, or damages.
  • Performed regular competitor analysis to stay informed about industry trends and adjust strategies accordingly.

Education

Bachelor of Arts - Communications Design

University of North Texas
Denton
07.2017

Trade School Diploma - Computer Science And Programming

Great Plains Tech Center
Lawton
06.2010

Skills

  • Market Research and Analysis
  • Product Roadmapping
  • Software Development
  • Vendor Relationship Management
  • Stakeholder Communication
  • Scrum Framework
  • Problem Solving
  • Brand strategy
  • Mobile marketing
  • Product Backlog Management

Pronouns

She/Her

Alternateemail

shamaramcknight@gmail.com

Languages

English
Native or Bilingual
French
Professional Working
asl
Professional Working

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Timeline

Retail Survey & Digital Marketing

True Logic
04.2022 - Current

Technical Product Manager

Verizon
05.2020 - 04.2022

Merchant coordinator

Neiman Marcus Group
10.2017 - 03.2020

Bachelor of Arts - Communications Design

University of North Texas

Trade School Diploma - Computer Science And Programming

Great Plains Tech Center

Similar Profiles

CREATE PROFILE
Shamara Mcknight