Shana Martinez
Fountain Valley,CA
Summary
Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and have a flair for redesigning in-store layouts to drive sales forward. Continuously implementing visual guidelines to make sure that visual standards are maintained at all times. Personable and dedicated customer service representative with extensive experience in industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Assistant Manager / Color Consultant / Visual Merchandiser
Farrow & Ball
Costa Mesa, CA
08.2014 - 04.2024
- Assisted in Training, Coaching and Counsel of New Hires
- Assisted in Maximizing Growth and Profits Meeting all Corporate Goals and Objectives
- Reported Daily Operational Reports to Corporate
- Generate phone orders and sales, oversee inventory control and stock Replenishments
- Color Consultants are the 'Elite' of the Farrow & Ball team, we provide extensive color knowledge with our clientele
- Specialize in creating innovative spaces through color; during In-home color consultations
- Provide an In-home color consultation to discuss decorating plans, assess the space and lighting throughout; prepare a written specification detailing recommended color schemes
- Responsible for the creation of all visual representations of specific displays and projects to showcase the brand
- Provide Farrow & Ball product knowledge to showroom clientele while aiding Color selection
- Coordinate showroom marketing events
Visual Merchandiser/sales
West Elm
Costa Mesa, CA
10.2012 - 11.2014
- Responsible for the visual representation of the shop floor continuously update and re-freshen the look of the store
- Working closely with the management and marketing team to increase sales
- Working with the VM Manager & sales teams to achieve commercial goals
- Involved in rearranging, re-merchandising & replenishing new stock as it arrives, analyzing sales figures and forecasting future sales volumes
- Coordinating store display in line with brand guidelines and strategy
- Delivering weekly floor moves, window installations and mannequin styling
- Translating catalogs & promotions into real designs on the showroom floor
- Reporting on markdown strategies, current performance and market trends
Education
General High School Diploma - General Studies
Huntington Beach High
Huntington Beach, CAAssociate of Arts - Fine Arts
Golden West College
Huntington Beach, CASkills
- Combining colors
- Microsoft Office expertise
- Retail Operations
- Orientating and training
- Principles of design
- Elements of design
- Space planning
- Visual planning
- Interior design
- Showroom displays
- Product and service knowledge
- Decor Consulting
- Customer Relationship Management (CRM)
- Negotiation
- Customer Relations
- Promotional planning
- Sales Growth
- Sales Reporting
- Marketing tactics
- Customer rapport
- Orientation and training
- Sales monitoring
Certification
- State Board License of Cosmetology, Glendale, CA
- Farrow & Ball Color Consultancy, Costa Mesa, CA
Timeline
Assistant Manager / Color Consultant / Visual Merchandiser
Farrow & Ball
08.2014 - 04.2024
Visual Merchandiser/sales
West Elm
10.2012 - 11.2014
General High School Diploma - General Studies
Huntington Beach High
Associate of Arts - Fine Arts
Golden West College
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