Shana Melius
West New York,NJ
Summary
Dynamic leader with a proven track record at Preserve Our Legacy, Inc., and establishing Jaden's Law while excelling in partnership cultivation and strategic partnerships. Leveraged data analytics for market trend identification, driving substantial business growth. Skilled in stakeholder communication, adept at fostering community relations and executing PR strategies. Demonstrated ability to manage projects and teams, achieving results beyond expectations.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Co-Founder/Program Developer
Preserve Our Legacy, Inc.
07.2007 - Current
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Established foundational processes for business operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Devised and presented business plans and forecasts to board of directors.
- Oversaw business-wide changes to modernize procedures and organization.
Co-Owner/Communication/Business Development Strategist
Mac-Melius Agency, Inc.
08.2004 - Current
- Established foundational processes for business operations.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Taught in-house employees strategies for successful internal and external communications.
Digital/Communications/Constituent Services
US House of Representatives, NJ-10
04.2021 - 05.2024
- Maintained high customer satisfaction standards to meet or exceed targets.
- Trained and mentored new employees on company procedures and safety protocols.
- Followed safety protocols while working, avoiding accidents and injuries.
- Explained repair and maintenance procedures to customers for full comprehension.
- Developed engaging communication strategies.
- Organized town halls, executive tours and other communication events.
- Developed and implemented social media strategy to increase engagement and reach new audiences.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Director of Outreach & Community Engagement
US House of Representatives, NJ-10
06.2019 - 04.2021
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen member relationships.
- Cultivated and strengthened lasting Member relationships using strong issue resolution and dynamic communication skills.
Communications/Senior Event Manager
NY City Council
07.2018 - 06.2019
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
- Utilized job-related software to create standard guidelines, calendars and budgets for each event.
- Coordinated travel and accommodations for event attendees.
- Trained and supervised event staff to complete tasks on time.
- Analyzed event costs to identify areas of improvement and cost savings.
- Oversaw event registration process by collecting and tracking attendee information.
- Developed detailed event reports, documenting all aspects of each event.
Executive Assistant/PR
The Inc Records (Formerly Murder Inc Records)
05.2000 - 08.2004
- Processed travel expenses and reimbursements for executive team and senior management group.
- Organized and coordinated conferences and monthly meetings.
- Screened calls and emails and initiated actions to respond or direct messages for managers.
- Answered high volume of phone calls and email inquiries.
Traffic Management Coordinator
US Army Reserve
10.1992 - 10.2000
- Gained strong leadership skills by managing projects from start to finish.
- Worked flexible hours across night, weekend, and holiday shifts.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Worked effectively in fast-paced environments.
- Exercised leadership capabilities by successfully motivating and inspiring others.
Education
Ph.D. - Communications
Liberty University
Lynchburg, VA12.2025
Master of Arts - Counseling Psychology
Liberty University
Lynchburg, VA05.2012
MBA - Media Management
Metropolitan College of New York
New York, NY09.2009
Bachelor of Arts - African American Studies/Anthropology
Temple University
Philadelphia, PA05.2000
Skills
- Partnership cultivation
- Stakeholder Communication
- Stakeholder Relations
- Strategic Partnerships
- Data Analytics
- Brand strategy
- Customer Segmentation
- Project Management
- Staff Management
- Contract Negotiation
- Community Relations
- PR strategy development
Certification
- Congressional Professional Leadership Development: Leading Self - April 2024
- Data Analytics Training - 2023
- Web Analytics Training - 2023
- Certified Project Management, US House of Representatives - 2024
Timeline
Digital/Communications/Constituent Services
US House of Representatives, NJ-10
04.2021 - 05.2024
Director of Outreach & Community Engagement
US House of Representatives, NJ-10
06.2019 - 04.2021
Communications/Senior Event Manager
NY City Council
07.2018 - 06.2019
Co-Founder/Program Developer
Preserve Our Legacy, Inc.
07.2007 - Current
Co-Owner/Communication/Business Development Strategist
Mac-Melius Agency, Inc.
08.2004 - Current
Executive Assistant/PR
The Inc Records (Formerly Murder Inc Records)
05.2000 - 08.2004
Traffic Management Coordinator
US Army Reserve
10.1992 - 10.2000
Ph.D. - Communications
Liberty University
Master of Arts - Counseling Psychology
Liberty University
MBA - Media Management
Metropolitan College of New York
Bachelor of Arts - African American Studies/Anthropology
Temple University