Shana Williams
Los Angeles,US
Summary
Accomplished Strategic Partnership Manager with a proven track record at TikTok, driving $12M in sales through innovative influencer partnerships and data-driven strategies. Expert in relationship building and data analytics, I excel in transforming insights into actionable growth strategies, fostering significant revenue generation and stakeholder satisfaction.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Strategic Partnership Manager
TikTok
Los Angeles, US
04.2024 - Current
- Designed and executed scalable workflows for onboarding, training, and supporting 140+ creators, enhancing operational efficiency and satisfaction
- Spearheaded strategic influencer partnerships, driving $1M in sales monthly, peaking at $12M in sales in December 2024 through curated campaigns that amplified visibility and sales growth
- Pioneered data-driven product matchmaking strategies, aligning creators with brand-suitable products to boost conversion rates and revenue
- Analyzed performance metrics to deliver actionable insights, enabling creators to exceed growth targets and optimize content strategies
- Collaborated with cross-functional teams to expand creator resources and opportunities, fostering a dynamic digital ecosystem
Strategic Partnerships Manager / Project Manager
Caffeine
Los Angeles, US
08.2022 - 03.2024
- Coordinated partnerships with creators and external merchants, boosting engagement and driving sales through data-driven content strategies
- Leveraged analytics to refine influencer campaigns, resulting in measurable performance gains and increased audience engagement
- Facilitated cross-team collaborations, expanding creator access to resources and ensuring seamless platform experiences
- Resolved technical hurdles, enhancing user satisfaction and fostering long-term creator relationships
Writer and Video Editor
Black News Channel
Remote
04.2021 - 07.2022
- Produced engaging content with strong visual storytelling, enhancing program quality and audience engagement
- Managed projects efficiently, reducing advertising costs by 35% through strategic execution and resource optimization
- Developed communication channels to foster team collaboration and ensure timely project delivery
Associate Producer / Project Manager
NASCAR Productions
Charlotte, US
11.2016 - 01.2018
- Directed video projects, aligning content with brand standards and achieving high client satisfaction
- Managed shoots and interviews, ensuring consistent high-quality production standards and audience engagement
- Implemented task-tracking systems, improving project milestone completion rates and workflow efficiency
Education
Bachelor of Science - Business Management
Western Governors University
Los Angeles, CA12.2024
Skills
- Influencer Strategy & Campaign Management
- Data Analytics & Performance Tracking
- Relationship Building
- Cross-Functional Collaboration
- Content Strategy & Audience Growth
- Trend Analysis & Market Research
- Negotiation
- Process development
- Data-driven decision making
- Growth strategies
- Partner proposal development
- Go-to-market strategies
- Partnership development
- Stakeholder management
- Pipeline development
- Revenue generation
- Competitive analysis
- Employee coaching and mentoring
Certification
- Project Management Professional (PMP), Project Management Institute
- Certified Scrum Master (CSM), Scrum Alliance
Accomplishments
- Drove $12M in GMV during peak months at TikTok through strategic influencer partnerships and data-driven campaigns.
- Reduced advertising costs by 35% at Black News Channel through efficient project management and resource optimization.
- Enhanced creator satisfaction and platform engagement at Caffeine by resolving technical issues and expanding access to resources.
Languages
English, Native
Timeline
Strategic Partnership Manager
TikTok
04.2024 - Current
Strategic Partnerships Manager / Project Manager
Caffeine
08.2022 - 03.2024
Writer and Video Editor
Black News Channel
04.2021 - 07.2022
Associate Producer / Project Manager
NASCAR Productions
11.2016 - 01.2018
Bachelor of Science - Business Management
Western Governors University
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