Summary
Overview
Work History
Education
Skills
Timeline
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Shanae Hardy

Margate,FL

Summary

Passionate digital copywriter, editor and freelance journalist with more than six years of experience writing articles and e-commerce copy for marketing agencies, brands, and news publications.

Overview

8
8
years of professional experience

Work History

E-Commerce Copywriter

L&R Distributors
01.2023 - Current
  • Crafted compelling SEO-optimized copy via Helium 10 for exclusive brands on Amazon and Walmart
  • Manage product descriptions, website copy, and ad copy to help launch DTC beauty & cosmetics brand, Avenue B
  • Wrote and approved Avenue B blog copy using SEO strategy developed via Ahrefs
  • Collaborate with marketing team to craft email/sms marketing strategy, copy, and design
  • Enhance L&R brand image with consistent messaging and tone, aligning all written materials for to company values.
  • Collaborate with DTC manager to create visually appealing landing pages that effectively communicated product features
  • Streamline internal communication by crafting concise and informative copy for L&R's annual catalog.
  • Work with marketing agency to ensure Meta ad copy, social media captions, and graphics were aligned to brand voice
  • Work with social media strategist on email flows for Instagram affiliates and influencers

Freelance Beauty Copywriter

Beautylish, Inc.
11.2022 - Current
  • Boost campaign performance by developing engaging and persuasive copy for product pages, landing pages, email, sms, and Instagram
  • Increase awareness for product launches for approx 30+ beauty brands, including Danessa Myricks Beauty, Charlotte Tilbury, Good Molecules, Sol De Janeiro, Black Girl Sunscreen, and more
  • Improve customer engagement with personalized direct mail campaigns targeting specific demographics for brand launches
  • Enhance product visibility by writing clear and concise product descriptions for new and updated products
  • Work with content team to write blogs on TikTok beauty trends and product listicles

Amazon E-Commerce Copywriter

Canopy Management
11.2020 - Current
  • Wrote optimized listing copy for Amazon clients
  • Achieved an average 30% conversion rate increase for clients
  • Collaborated with graphic designers to provide optimized B+ and A+ image recommendations
  • Wrote video scripts for brand campaigns and AMZ listings
  • Met with clients to strategize Amazon copy, KW research, and Amazon images
  • Established and managed weekly priorities for the copywriting team

Freelance Music and Culture Journalist

Independent Contractor
09.2019 - Current
  • Pitched, wrote, and covered major national music festivals for publications such as Miami New Times, Grammy.com, BET, NME.
  • Worked with The Hollywood Reporter on e-commerce articles
  • Increased readership for local publication, Miami New Times, through engaging storytelling and attention-grabbing headlines.
  • Developed strong relationships with sources for Miami New Times, leading to high-profile interviews
  • Collaborated with editors to refine article content, ensuring clarity and accuracy while adhering to strict deadlines.
  • Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
  • Adapted writing style for diverse audiences across print, online, and multimedia platforms.

Brand Copywriter

Group iii International
06.2017 - 03.2020
  • Managed, wrote, and edited product descriptions for Swissgear.com
  • Managed & copy edited freelance copywriter assignments
  • Executed blog posts & landing pages for product launches
  • Collaborated w/ SEO specialist to ensure copy is KW optimized
  • Collaborated with the Marketing Director for social media campaigns
  • Wrote KW optimized third-party product listings and tag copy for Amazon, Target, Ebags, and Nordstrom

Content Writer/Editor

Delphi Behavioral Health Group
04.2016 - 05.2017
  • Collaborated with content writers to create content calendar and creative blog posts for websites
  • Edited older blogs and re-wrote them using SEO strategies
  • Developed and met deadlines for content projects on Delphi's seven websites
  • Partnered with social media and email marketer to write engaging newsletters, articles

Education

B.A. - Journalism

University of Central Florida
Orlando, FL
12.2015

Skills

Copywriting

Copy Editing

SEO

Journalism

E-Commerce

Marketing

Social Media

Timeline

E-Commerce Copywriter

L&R Distributors
01.2023 - Current

Freelance Beauty Copywriter

Beautylish, Inc.
11.2022 - Current

Amazon E-Commerce Copywriter

Canopy Management
11.2020 - Current

Freelance Music and Culture Journalist

Independent Contractor
09.2019 - Current

Brand Copywriter

Group iii International
06.2017 - 03.2020

Content Writer/Editor

Delphi Behavioral Health Group
04.2016 - 05.2017

B.A. - Journalism

University of Central Florida

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Shanae Hardy