Summary
Skills
Overview
Work History
Education
Timeline
ResearchAssistant
Shane Orr

Shane Orr

Rye,NY

Summary

Every day I seek to feed my curiosity by trying to identify cultural movements that will define the present and look to the past to help solve the future. I work with some of the best clients in the world by putting that curiosity to work helping them answer some of the toughest questions about their brand while shaping their brand narrative to navigate an ever-complicated world.

Skills

  • Strategic Planning
  • Verbal and Written Communication
  • Marketing Strategy
  • Budgeting and Forecasting
  • Brand Management
  • Partnerships and Alliances

Overview

20
20
years of professional experience

Work History

Director, Strategy and Growth

Autonomo Labs
02.2020 - Current
  • Responsible for leading Autonomo’s engagement with clients and agency partners
  • Drive development of big ideas into responsive digital products through understanding of market dynamics, customer data, competitive analysis, and cultural trends
  • Provide overall strategy, insights and solutions to effectively deploy technology solutions for clients
  • Define KPIs to monitor and evaluate the effectiveness of projects and partnerships.

Group Director, Brand Management and Growth

360i
07.2019 - 02.2020
  • Introduced and established the P&G relationship at 360i across different business groups through strategic engagement with P&G C-suite and leaders
  • Led multiple new business pitches coordinating with client procurement departments, setting the internal milestones, and providing strategic guidance to align strategies and creative executions
  • Defined and negotiated 2020 MINI contract increasing billing rate from flat fee to agency rate card.

Group Account Director & NY Lead

Harte Hanks
07.2018 - 07.2019
  • Managed team of 7 account directors resulting in improved profit margins by streamlining account coverage across diversified portfolio of clients including Consumer Electronics, Automotive, Healthcare and Retail Banking
  • Expanded Sony relationship from one business unit to multiple business units through proactively pitching capabilities during our quarterly business reviews
  • Maintained client stability while increasing revenue during executive leadership changes at the agency
  • Collaborated with New Business team to provide account leadership during pitches, in-person presentations and onboarding new clients
  • Developed revenue tracking framework improving financial forecasting while reducing monthly variance.

Group Account Director & Director of Operations

Doremus
04.2016 - 06.2018
  • Led and won the pitch for DXC to develop and launch the global brand campaign within 4 months
  • Became DXC’s preferred partner expanding the relationship to include corporate and regional marketing which increased overall engagement and billings resulting in 42% growth
  • Helped develop Vertiv’s go-to-market plan and communications platform exceeding client expectations for the brand launch and laying the groundwork for subsequent campaigns and marketing efforts
  • In collaboration with Vertiv’s marketing department helped centralize engagement and billing resulting in better cross department communication and over 50% organic growth
  • Implemented standardized processes, rigor and discipline across accounts providing a solid structure that helped exceed growth and 2017 financial targets.

Account Director

KBS
04.2015 - 01.2016
  • Led the MyBMW and BMW One initiatives that combined all of BMW’s digital offerings into one service
  • Managed and coordinated multiple client stakeholders and vendors across multiple regions
  • Identified previously neglected pieces of business in the After-Market Sales and Performance Driving groups, stabilizing the relationships resulting in new work streams of $400,000 in incremental revenue.

Account Director / Integrated Producer

BBDO / The Garage
09.2012 - 04.2015
  • Encouraged Hewlett Packard (HP) Printer clients to think beyond traditional advertising leading to nontraditional executions including creating the award winning “Inkable” app on Android and iOS that was created to “make printers social” by allowing people to print to their friends’ printers
  • Worked with the accounting department, project leads and senior leadership to realign fiscal goals after inheriting a website project that was behind schedule and over budget
  • Headed up all client discussions regarding digital advertising and ensured brand alignment with sister agencies across the integrated account
  • Developed project plans, budgets and SOW's that were adaptive to address changing client needs while managing vendors for digital initiatives including app development and interactive retail experiences
  • Responsible for daily workflow and communication on integrated campaigns across partner agencies at the worldwide level for TV, print, OOH, retail, digital and social
  • Managed the global launch of multiple HP integrated ad campaigns for consumer PCs in 2013.

Account Lead / Digital Producer

Horn Interactive
06.2009 - 02.2012
  • Broke new ground in online live streaming events; highlights include producing Blizzard Activision’s Blizzcon, live stream eSports video game tournaments, various eSports and video game segments for IGN, and producing live streams of video game launches for BestBuy
  • Pioneered an HD multi-channel platform for Blizzard Activision’s 2010 Blizzcon that reached 4.5 million viewers via an online portal and iPhone app that was concurrently broadcast on DirectTV.

Account Director, Project Manager

Global Gaming League (GGL)
11.2005 - 02.2008
  • Created innovative marketing opportunities developing and producing the first ever celebrity video game tournaments bringing hype and legitimacy to the burgeoning eSports scene
  • Partnered with Snoop Dogg to create the Hip Hop Gaming League (HHGL) and additional genre and celebrity “Leagues” centered around Baseball, NASCAR, and Action Sports
  • Fostered and cultivated relationships with high level celebrity talent including, but not limited to, Snoop Dogg and Johnny Damon, to promote Sprite, 2K Sports, EA, General Motors, MLB.com, Gamespot, AOL, and Daytona 500
  • The celebrity eSports tournaments provided a unique marketing opportunity to effectively reach target market audience online via owned live stream channels and on our media partners on air broadcasts and live streaming events this included MTV, MTV2, MTV Overdrive, VOOM Networks, HD Network, TNT, and BET.

Mail Room / Agent Trainee / Assistant

United Talent Agency (UTA)
08.2004 - 11.2005

Education

Bachelor of Science - Radio, Television, and Film

University of Texas at Austin

Masters - MBA, Master of Business Administration

Western Governors University
08.2022

Timeline

Director, Strategy and Growth

Autonomo Labs
02.2020 - Current

Group Director, Brand Management and Growth

360i
07.2019 - 02.2020

Group Account Director & NY Lead

Harte Hanks
07.2018 - 07.2019

Group Account Director & Director of Operations

Doremus
04.2016 - 06.2018

Account Director

KBS
04.2015 - 01.2016

Account Director / Integrated Producer

BBDO / The Garage
09.2012 - 04.2015

Account Lead / Digital Producer

Horn Interactive
06.2009 - 02.2012

Account Director, Project Manager

Global Gaming League (GGL)
11.2005 - 02.2008

Mail Room / Agent Trainee / Assistant

United Talent Agency (UTA)
08.2004 - 11.2005

Bachelor of Science - Radio, Television, and Film

University of Texas at Austin

Masters - MBA, Master of Business Administration

Western Governors University

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