Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Shane Ballenger

Shane Ballenger

Leonard

Summary

Dynamic Social Media Manager with a proven track record at OneBuzz Network, excelling in brand awareness and community building. Skilled in content creation and engagement strategies, I successfully executed marketing campaigns that significantly boosted event attendance and fostered authentic connections within the MSU community. Passionate about driving growth through innovative online presence.

Offering strong analytical skills and keen eye for detail, ready to thrive in fast-paced environment. Brings foundational understanding of social media platforms and strategies, combined with proficiency in content creation and digital marketing tools. Ready to use and develop skills in audience engagement and campaign management in [Desired Position] role.

Overview

1
1
year of professional experience

Work History

Social Media Manager

OneBuzz Network
04.2025 - Current

As the Account Manager for OneBuzz at Michigan State University, I lead the promotion and growth of the brand on campus. I manage the MSU OneBuzz social media presence, create and execute marketing campaigns, and organize campus activations that drive event attendance and student engagement. My role focuses on building authentic connections with the MSU community, developing brand awareness through creative content, and helping expand OneBuzz's footprint in the college event space.

Distribution Services Associate/Social Media Manager

CarrierTrack® Technologies
09.2024 - Current

As a key team member at CarrierTrack® Technologies, I specialize in customer relations, efficiently managing complaints and addressing inquiries via calls and emails to ensure exceptional service.


I oversee the company's LinkedIn and social media platforms, driving engagement and maintaining a professional online presence to support business growth and brand visibility.

Distribution Services Associate/Social Media Manager

American Newspaper Solutions
09.2024 - Current

As an integral part of the team at American Newspaper Solutions, I excel in customer relations by managing complaints and responding to inquiries via calls and emails, ensuring a high level of satisfaction.


I handle the company’s LinkedIn and social media channels, enhancing its online presence and fostering connections within the publishing and media industry

Education

Bachelor of Arts - Creative Advertising

Michigan State University
East Lansing, MI
06-2026

Skills

  • Social media management
  • Content creation
  • Brand awareness
  • Customer relations
  • Engagement strategies
  • Marketing campaigns
  • Audience targeting
  • Community building

Languages

English
American Sign language

Timeline

Social Media Manager

OneBuzz Network
04.2025 - Current

Distribution Services Associate/Social Media Manager

CarrierTrack® Technologies
09.2024 - Current

Distribution Services Associate/Social Media Manager

American Newspaper Solutions
09.2024 - Current

Bachelor of Arts - Creative Advertising

Michigan State University