Shane House

• Diversifying my clients’ solutions through cross-selling a variety of marketing solutions including broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Social, Snapchat, TikTok, etc), and sponsorships for live events.
• Using influencing and relationship-building skills, you provide client service, research and market analysis to create a successful campaign for my clients.

• Responsible for bringing our premier marketing and advertising solutions to local and regional businesses.

• Determine strategy for identifying, connecting and closing new opportunities in your local market

• Prospect and identify potential clients using data and analytics

• Build and maintain close working relationships with internal teams to identify upsell and cross sell opportunities

• Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

• Partnered with small to medium sized business clients to create effective Digital Marketing programs that bring increased revenues to their business.
• Accountable for achieving and exceeding sales objectives which are a result of selling diversified digital programs.
• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Collected performance data on each promotion to better plan future events.
• Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
• Developed campaigns, led design and tracked results.
• Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.

• Negotiated vehicle prices and secure financing for customers.
• Located desired vehicles at auctions and other dealerships.
• Maintained compliance with all service, quality, and regulatory standards.
• Maintained in-depth knowledge of vehicles, market conditions and customer buying preferences.
• Greeted customers on lot and in showroom to answer questions about brand and available inventory.
• Increased overall quality of used inventory through effective trade-in and auctioning policies.
• Completed registration paperwork and sales documentation.

• Closes sales by overcoming objections; asking for sales; negotiating price
• completing sales or purchase contracts; explaining provisions;
• explaining and offering warranties, services, and financing
• Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapport.
• Maintaining rapport with previous customers; suggesting trade-ins; responding to inquiries and internet sale.
• Managed inventory control effectively by closely monitoring stock levels, coordinating timely vehicle purchases, and maintaining organized lot displays.
• Exceeded monthly sales targets consistently by utilizing persuasive sales techniques and building rapport with potential buyers.
• Enhanced customer satisfaction by providing exceptional service, addressing concerns, and resolving issues promptly.