Shane Klein

Managed a digital marketing team responsible for 12 home care brands and their franchise network, reporting directly to the Chief Revenue Officer on all marketing initiatives.

• Managed team of five overseeing SEO, PPC, Paid Social, Organic Social, Streaming TV, CRO, Display, Affiliate and Email Marketing for 12 brands
• Responsible for $4mm annual budget on paid media
• Developed internal automations and efficiencies to reduce overhead costs by 20% while increasing key KPIs 6.75%
• Built and oversaw internal reporting tools and automations to track key KPIs
• Oversaw reporting and client relations with 200 franchisees
• Managed 3 brands through rebrand/brand facelifts

Built, Executed, and Analyzed the Paid Media mix for franchisees and the national brand for a large franchisee brand of over 60 franchisees

• Saved $200,000 annually by restructuring digital marketing team
• Built out custom reporting and lead flow tracking for 60+ franchisees
• Increased brand awareness and product awareness for first time since 2021.
• Managed team of three overseeing print, digital, and brick and mortar marketing.

Specialized in auditing eCommerce companies digital strategy and customer journeys to identify areas for improvement, as well as develop new holistic strategies from scratch.

Responsible for strategies and execution resulting in
* 128% Increase in total site revenue
* Scaling spend profitably over 400%
* 7x ROAS on Paid Social ads

Drove exponential growth for numerous eCommerce brands while developing custom data pulls and reports to dive deeper into customer journeys and attribution measurement.

• Managed 10 brands ranging from 500K-10mm annual budgets
• Developed custom tracking and reporting for various marketing initiatives
• Built and executed Paid Search and Shopping strategies

As a member of the SEO team at Blue Moon Digital, I improved the websites of multiple large companies such as Lane Bryant, Crocs, Icebreaker, and others through improving their technical infrastructure and improving their on page content.

Served as an Assistant Golf Professional at 2 top 100 courses in America, managing pro shops, tournaments, lessons, club repair, and more at some of the most exclusive courses in the United States