Boating with my dog "B"
Fishing
Hunting
Hockey (playing & watching)
Shane Lapp
Castle Pines,CO
Summary
Dynamic, relationship-driven outside sales professional with over 17 years of experience cultivating trusted partnerships and closing deals on premium, design-aligned products in highly competitive markets. Demonstrated ability to excel autonomously in the field and collaboratively with internal teams, effectively managing complex sales pipelines. Expertise in creating meaningful connections with homeowners and long-term sales partners, driving sustained business growth and customer satisfaction. A results-oriented approach ensures alignment with client needs while delivering exceptional value.
Overview
30
30
years of professional experience
Work History
National Sales Manager
Strongsuit Gloves
08.2019 - Current
- Represented performance-driven products with a focus on quality, reliability, and thoughtful application
- Operated autonomously, developing and implementing successful sales strategies with representative principals; expanding business into various vertical markets.
- Various market examples include: sporting goods, law enforcement, hardware, and industrial supply.
- Close collaboration with internal product engineering and management teams to develop solutions aligned with real world use and long term value.
- Maintained disciplined pipeline tracking, proposal review, and documentation
- Achieved average 20% year-over-year growth through consistent relationship development
Business Owner (Part-Time)
Shane Lapp LLC
01.2019 - Current
- Works closely with homeowners, investors, contractors, and realtors throughout home renovation projects
- Developed a strong appreciation for lighting, layout, finishes, and integrated design decisions
- Coordinated site visits, schedules, budgets, and stakeholder communication
- Delivered projects that balanced aesthetics, functionality, and long-term value
Regional Sales Manager
Rocky Mountain Rubicon
03.2007 - 06.2024
- Built and maintained long-term partnerships across a multi-state territory through relationship-first selling
- Generated new opportunities through networking, referrals, site visits, and industry events
- Consulted with partners to present solutions aligned with brand integrity, customer experience, and long term performance expectations
- Key growth contributions:
- EOTech: $300K → $5M+ in 6 years
- FNH USA: $850K → $8M+ plus $3M in backorders
- Management of major accounts including: Scheels, Sportsman’s Warehouse, and Bass Pro Shops / Cabela’s.
The Village Presbyterian Church
01.1996 - 01.2004
- Built and led large programs through trust, communication, and thoughtful leadership
- Managed teams, schedules, budgets, and accountability with a people-first mindset
Education
Bachelor of Arts - Youth Ministry
Trinity International University
Skills
- Relationship-Based Outside Sales
- Design-Aligned Consultative Selling
- Builder, Architect & Interior Designer Collaboration
- Smart Home, AV & Lighting Concepts
- Presentation & Design Intent Alignment
- Sales Pipeline Documentation & Accountability
- Field Autonomy with Professional Structure
- Cross-Team Collaboration (Project Management / Technical)
Interests
Timeline
National Sales Manager
Strongsuit Gloves
08.2019 - Current
Business Owner (Part-Time)
Shane Lapp LLC
01.2019 - Current
Regional Sales Manager
Rocky Mountain Rubicon
03.2007 - 06.2024
The Village Presbyterian Church
01.1996 - 01.2004
Bachelor of Arts - Youth Ministry
Trinity International University