Summary
Overview
Work History
Education
Skills
Certification
KEY ACHIEVEMENTS
STRENGTHS
Timeline
Generic

SHANE MILLARD

Littleton,CO

Summary

Experienced with strategic planning and project management. Utilizes leadership skills to drive team performance and operational excellence. Track record of delivering high-impact results through innovative problem-solving and effective communication.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Director of Programmatic

Monks
04.2025 - Current
  • Currently manage complex B2B account with over $6M in quarterly spend across 8 different channels.
  • Established trading team with staffing, processes, R&R as the department head of the trading team.
  • Developed and implemented strategic initiatives to enhance operational efficiency across departments.
  • Mentored junior staff including 3 direct reports, cultivating their skills and promoting professional development opportunities.

Associate Director of Programmatic

Monks
10.2021 - 04.2025
  • Responsible for career development, bandwidth and roles/responsibilities of two direct reports
  • Programmatic & direct media lead for two of the largest enterprise accounts ranging from B2B & E-commerce
  • Manage all aspects of programmatic from RFPing, strategic planning, execution & reporting
  • Responsible for brining incremental testing opportunities to clients
  • Heavy emphasis on Amazon and Retail Media strategies

Account Manager

Marketron
06.2018 - 09.2021
  • Manage, traffic and optimize all campaigns for agency partner
  • Build and maintain client relationships
  • Manage all billing/actuals every month
  • Give live demos/trainings to current and potential clients

Coordinator

Booyah Advertising Denver
08.2017 - 05.2018
  • Conceive and write ad copy
  • Update and send weekly reports to clients with list of insights
  • Traffic & optimize social media campaigns daily based on key KPIs

Education

Bachelor of Science - Advertising, College of Media Communication Information

University of Colorado
Boulder, CO
05.2017

Skills

  • Amazon DSP
  • TheTradeDesk
  • DV360
  • StackAdapt
  • CM360
  • Google Analytics
  • Programmatic Strategy: OLV, CTV, DOOH, Display, Audio, Publisher Direct
  • Relationship building
  • People & Operations management

Certification

  • Amazon DSP
  • TheTradeDesk
  • Google Analytics
  • Walmart DSP

KEY ACHIEVEMENTS

  • 50% YoY programmatic Growth for E-commerce Brand
  • Have grown programmatic revenue and ROAS each year since 2021 by at least 50%
  • Branding strategy prior to Holidays helped grow Amazon sales by 75% YoY
  • Aggressive upper funnel strategy starting in October with Thursday Night Football & Twitch helped increase lower funnel sales by over 75% during the holidays YoY
  • 60% Incremental Sales from CTV
  • Ran an incrementality test to showcase impact of CTV on lower funnel and discovered it produced 60% in incremental sales - resulting in CTV now running as an evergreen tactic

STRENGTHS

  • CTV & video tactics
  • Strong understanding of the full and how to use video to achieve business goals
  • Media Planning, execution & presenting
  • Skilled in RFPing, planning/executing & presenting results in a digestible way
  • Analytics, optimization & incremental opportunities
  • Proficient in analytics to optimize marketing strategies along with finding unique opportunities to expand strategies

Timeline

Director of Programmatic

Monks
04.2025 - Current

Associate Director of Programmatic

Monks
10.2021 - 04.2025

Account Manager

Marketron
06.2018 - 09.2021

Coordinator

Booyah Advertising Denver
08.2017 - 05.2018

Bachelor of Science - Advertising, College of Media Communication Information

University of Colorado

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