Shane Perez
Burlington,VT
Summary
Accomplished Visual Merchandising Manager with a solid history in top-tier retail companies, combining analytical skills with creative visual solutions. Drove a 20% sales growth by implementing effective merchandising strategies and training programs. Skilled in Adobe Creative Suite and project management for streamlined operations.
Overview
21
21
years of professional experience
Work History
Visual Merchandising Manager
Urbn Outfitters
Burlington , VT
09.2025 - Current
- Drove and tracked schedules for visual displays and spearheaded new system for systematically updating, refreshing or renewing designs and displays.
- Developed and implemented visual merchandising strategies to optimize customer experience and improve sales.
- Developed creative visual merchandising campaigns to focus on selling older inventory.
- Organized engaging front-facing displays to capture customer interest and drive revenue growth.
- Planned commercial displays to entice and appeal to customers.
Visual Merchandising Manager
H&M Hennes & Mauritz
Burlington , VT
01.2025 - 09.2025
- Developed visual merchandising strategies to enhance brand presentation and customer engagement.
- Collaborated with store teams to implement seasonal displays and promotions effectively.
- Trained staff on visual standards and product placement for optimal customer experience.
- Analyzed sales trends to adjust merchandising tactics and maximize product visibility.
- Coordinated with marketing teams to align visual campaigns with brand messaging.
Visual Merchandising Manager
JCREW
Lynnfield, Massachusetts
01.2024 - 01.2025
- Coordinated with marketing teams to align visual campaigns with brand messaging.
- Conducted store walkthroughs to assess compliance with visual merchandising guidelines.
- Inspired and trained team members in both creative and logistical aspects of visual merchandising, equipping colleagues to design and implement innovative displays.
- Created window and in-store displays for retail businesses and managed store overall appearance to market products effectively, deliver visual appeal and stimulate sales.
- Developed visual merchandising strategies to enhance brand presentation and customer engagement.
Visual Manager
Macy's
New York, New York
01.2023 - 01.2024
- Created and maintained visual presentations to communicate current trends and seasonal campaigns.
- Led visual merchandising efforts to establish a proactive customer-centric culture.
- Ensured Fashion Leadership presence through strategic trend messaging and seasonal statements.
- Updated mannequin displays to reflect Macy’s brand standards effectively.
- Designed three-dimensional visual merchandising displays to enhance store aesthetics.
- Verified accuracy of promotional presentations and optimal merchandise placement standards.
- Collaborated with merchandising teams, providing guidance and support for workload completion.
- Conducted daily meetings with leadership to discuss business trends and align operational focus.
Visual Merchandising Manager
American Eagle Outfitters
08.2020 - 02.2023
- Coordinated and supervised window installations and created concepts for new shops in both women's and men departments
- Manage overnight shifts for new flow floor sets, fixtures and body forms switch out and new marketing maintained supply budget
- Created and analyzed reports and made product placement adjustments based on collected data recruited, hired, trained, and developed new visual merchandising associates.
Assistant Store Manager Visual Manager
Gap Inc
07.2019 - 08.2020
- Execute merchandising strategies using visual displays throughout the store
- Contribute to the store’s visual appeal to bring in customers
- Aided an increase of sales by 20% by creating all aspects of in-store designs
- Dress mannequins in latest trends
- Analyzed flow of traffic in store to ensure 80% more visibility of displays
- Design visual elements that contributed to 52% sales growth
- Worked with marketing team to integrate displays with campaigns.
Area Merchandising Manager
Chefworks Inc
07.2018 - 07.2019
- Forecasted supply needs for my departments to ensure optimal inventory turnover
- Contributed to the profitability of the store through the analysis of the business and merchandise moves
- Built effective relationships with the store team to maximize merchandise presentation
- Promoted and modeled outstanding customer service by addressing all guest concerns with urgency and care
- Involved in cross-functional training and tasked to develop and implement organizational
- Showcased product benefits and features of all categories on the sales floor and in the fitting room
- Replenished and recovered merchandise for a fresh and abundant presentation
National Product Trainer
Premium Retail Services, Facebook
06.2017 - 07.2018
- Align and work cross-functionally to develop and maintain strong working relationships with key teams
- Takes on difficult tasks and works on higher level task assignments
- Develops proposals and presentations for course development
- Assist Account Managers and Client Service Managers in achieving regional and divisional goals by customizing and delivering private product training
- Work with other departments to assist in budgeting, forecasting, and communications
- Participate in the development of new training programs/content as directed by Training Department management
- Contribute to and execute a world-class training and development program for our team
- Executed training sessions, webinars, and workshops
Marketing & Retail Coordinator
T-ROC
01.2016 - 06.2017
- Collaborated with the Partnership Marketing & Creative team in developing strategies, custom presentations, tailored concepts/creative and product mock-ups
- Identify and research new business targets for potential partnerships, and where appropriate, participate/pitch in client meetings or calls
- Prepare the distribution and tracking of sales/pitching materials to the Partnership Marketing team
- Assist in managing special projects such as partner events, brand summits, trade shows, etc Maintain budget for film specific properties
- Cultivate relationships with and manage creative vendors on a project-by-project basis
- Research brands and current ad campaigns to develop creative briefs
- Mac proficient and skills in Adobe, Microsoft applications, and SAP partnership in marketing, creative advertising, digital marketing or publicity
Visual Manager
Adidas
01.2015 - 01.2016
- Elevate overall merchandising and visual standards
- Draw floor plans in CAD program to lay out the store's vendor in a flow mandated by the company
- Oversee floor moves to guarantee to create a welcoming shopping experience and ensure ADA clearance
- Purchase supplies while staying budget set by supervisor
- Address building appearance by coordinating with Operations and Facilities teams
- Manage and train staff of two visual associates
- Hold weekly planning meetings to ensure merchandise execution is completed in a timely manner
District Manager / National Elite Trainer
Premium Retail Services
02.2012 - 01.2015
- Traveling throughout the united states to create brand awareness and a positive impression of the product and ensure the brand talking points are communicated effectively
- Organizing and managing trade shows, expos & special events promoting Beats, Apple products and giving creative direction of visual merchandise presentation, balancing the creative with economic needs of the business
- Building creative alignment across geographies (HQ, Stores) and set strategy and provide direction for the overall look of the store and coordinated and implements departmental promotion sales events with store operations, visual merchandising and merchandise procurement associates
- Staff development:
- Developed team of [store, sales] managers who achieve established financial plans, sales goals and customer service objectives
- Conducted store sales Managers performance and appraisals - Evaluated store managers and provided feedback and development opportunities to increase retention of store
Visual Manager
Tommy Hilfiger
01.2010 - 02.2012
- Coordinated and supervised window installations and created concepts for new shops in both women's and men departments
- Manage overnight shifts for new flow floor sets, fixtures and body forms switch out and new marketing maintained supply budget
- Created and analyzed reports and made product placement adjustments based on collected data recruited, hired, trained, and developed new visual merchandising associates
- Lead a team of 20 to 50 associates in new store openings, worked closely with General Manager and
- Customer Experience Manager to maximize business
Brand Experience Visual Manager
Gap Inc
01.2005 - 01.2010
- Assessing consumer trends, creating pricing concepts, making the best use of a store's space, and reporting to senior management
- Styling mannequins and creating extraordinary visual displays showcasing key items in the shop and giving customers fashion advice, which allow me to pull outfits, style and sell more items
- Developing special treatments for Flagships/Premier Stores that elevate the brand through enhanced visual presentations and customer experience
- Providing guidance and support for high profile showrooms responsible for assisting visual director with the conceptualization, development and implementation of visual strategy and direction given to all gap international stores
- Trained numerous visual employees and management teams throughout the northeast region
Education
B.A - Interior Design
School of Visual Arts
New York, NYSkills
- Business analysis expertise
- Presentation delivery skills
- Interior design proficiency
- Customer retention strategies
- Merchandising management
- Visual artistry
- Store management
- Graphic design expertise
- Affiliate marketing knowledge
- CAD proficiency
- Digital marketing strategies
- Branding techniques
- AutoCAD skills
- SketchUp proficiency
- Time management skills
- Social media management expertise
- Supervisory experience
- Project management skills
- Office management experience
- Adobe Creative Suite proficiency
- Adobe Illustrator skills
- Microsoft PowerPoint expertise
- Communication skills enhancement
- Customer service excellence
- Fashion retail knowledge
- Retail management experience
References
References available upon request.
Timeline
Visual Merchandising Manager
Urbn Outfitters
09.2025 - Current
Visual Merchandising Manager
H&M Hennes & Mauritz
01.2025 - 09.2025
Visual Merchandising Manager
JCREW
01.2024 - 01.2025
Visual Manager
Macy's
01.2023 - 01.2024
Visual Merchandising Manager
American Eagle Outfitters
08.2020 - 02.2023
Assistant Store Manager Visual Manager
Gap Inc
07.2019 - 08.2020
Area Merchandising Manager
Chefworks Inc
07.2018 - 07.2019
National Product Trainer
Premium Retail Services, Facebook
06.2017 - 07.2018
Marketing & Retail Coordinator
T-ROC
01.2016 - 06.2017
Visual Manager
Adidas
01.2015 - 01.2016
District Manager / National Elite Trainer
Premium Retail Services
02.2012 - 01.2015
Visual Manager
Tommy Hilfiger
01.2010 - 02.2012
Brand Experience Visual Manager
Gap Inc
01.2005 - 01.2010
B.A - Interior Design
School of Visual Arts
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