Adobe Creative Cloud
Shanell Lawrence
Mass Communication Specialist
Norfolk,VA
Summary
Professional Communications Specialist with 7 years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, and preparing eye-catching graphics. Highly adept in authoring speeches, press releases and marketing materials.
Overview
9
9
years of professional experience
1
1
year of post-secondary education
2
2
Certifications
Work History
Mass Communication Specialist
US Navy
Norfolk, VA
07.2015 - Current
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Managed internal, external and crisis communications.
- Produced and distributed internal and external communications.
- Aligned projects and daily activities with company vision, strategies and tactics.
- Established and communicated editorial and brand guidelines to communicators in [Type] organization.
- Used [Software] to create and distribute press releases to media outlets.
- Coordinated press releases and handled press inquiries for [Type] company.
Cryptologic Technician (Interpretive)
US Navy
Monterey, CA
05.2013 - 11.2014
- Maintained strict confidentiality of information.
- Maintained awareness of subordinates' personal problems and shortcomings, supporting personal and professional growth.
- Attended required training sessions and seminars.
- Upheld code of conduct and maintained professionalism in stressful situations.
- Listened to, comprehended and translated oral or written communications from English to Arabic and vice versa.
- Reviewed and transcribed audio or internet materials with high degree of accuracy and expression.
- Identified and carefully summarized factual points and abstract concepts.
- Maintained message content, tone and emotion as closely as possible.
- Attended training programs to improve professional knowledge and interpretation skills.
- Carried out day-to-day duties accurately and efficiently.
- Improved operations through consistent hard work and dedication.
Education
Bachelor of Arts - 3D Animation And Graphic Design
Southern New Hampshire University
Hooksett, NH 07.2017 - 06.2018
Bachelor of Arts - Graphic Design
Savannah College of Art And Design
Savannah, GA 08.2022 - Current
Skills
Excellent Communication
Software
Adobe Illustrator Expert
Figma
Adobe Photoshop
Adobe InDesign
Certification
Mass Communication Foundations
Timeline
Google UX Design Certificate
10-2022
Bachelor of Arts - Graphic Design
Savannah College of Art And Design
08.2022 - Current
Mass Communication Foundations
08-2020
Bachelor of Arts - 3D Animation And Graphic Design
Southern New Hampshire University
07.2017 - 06.2018
Mass Communication Specialist
US Navy
07.2015 - Current
Cryptologic Technician (Interpretive)
US Navy
05.2013 - 11.2014