Shang Shi
Summary
Good at digital marketing and social media work. I create clear, engaging content, and understand what audiences like. My posts have gained over 250,000 views on major platforms. I follow trends closely and use them to boost engagement. I combine basic data insights with creative ideas to get strong results
Overview
2
2
years of professional experience
Work History
Social Media Account
X(Twitter), Weibo
05.2024 - Current
- I manage and operate a large fan community across multiple social media platforms, taking responsibility for daily content planning, production, editing, and distribution. I specialize in turning artist-related materials into high-engagement posts, including updates, promotional campaigns, and fan-driven narratives. Several of my posts achieved strong organic performance, with peak viewership reaching over 250,000+ reads.
- I am skilled at analyzing current cultural trends and identifying emerging social-media topics to craft timely, relevant content that resonates with fan communities. This includes trend forecasting, hashtag strategy, post optimization, and rapid-response content creation when new artist materials or entertainment events appear.
Marketing and Advertising Internship
Media Planning and Marketing
Beijing, China
05.2025 - 08.2025
- I supported four major advertising projects for top-tier clients, contributing to creative ideation, campaign planning, content development, and execution management. Key work included assisting a nationwide promotional campaign for a leading Chinese mobility platform (similar to Uber), where I helped craft user-acquisition messaging, coordinate multi-city media plans, and produce cross-platform creative content.
- I also worked on advertising strategy for a high-end nationwide shopping mall chain, shaping premium brand narratives and integrating online–offline marketing materials. By improving workflow coordination and execution efficiency, I contributed to a 10% increase in company revenue from July to August.
Education
Bachelor of Arts - Economics
Syracuse University
Syracuse, NY05-2026
Skills
- Social media management
- Content creation
- Market analysis
- Campaign strategy
- Data interpretation
- Customer engagement
- Microsoft Office Suite (Word, Excel, PowerPoint, etc)
- Trend forecasting
Languages
Chinese (Mandarin)
Native/ Bilingual
Korean
Professional
Affiliations
Chinese Student Association - Event Planning (Assisted with multiple events, including Spring Festival Gala and basketball tournaments.)
Timeline
Marketing and Advertising Internship
Media Planning and Marketing
05.2025 - 08.2025
Social Media Account
X(Twitter), Weibo
05.2024 - Current
Bachelor of Arts - Economics
Syracuse University