Shani Valencia
Tampa,Florida
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Fluent in Spanish. Hootsuite Certified.
Overview
20
20
years of professional experience
Work History
Business & Marketing Coordinator (Freelance)
Hummingbird Gardens
2014.01 - Current
- Provided customer support in-person and through multiple platforms and resolved issues quickly to close deals and boost client satisfaction.
- Managed finances and bookkeeping
- Created content and managed social media platforms (Google, Yelp, Facebook, Twitter, TikTok and Pinterest), TheKnot.com, and weddingwire.com while engaging with customers to generate leads.
- Built strong relationships with industry professionals and influencers.
- Increased sales revenue by developing and implementing effective sales strategies.
Personal Shopper
Maplebear Inc - Instacart
2023.07 - Current
- Balanced multiple orders simultaneously, prioritizing urgent requests without compromising attention to detail or overall service quality.
- Consistently met deadlines and quality goals for accuracy and timeliness.
- Provided exceptional customer service by addressing any issues or concerns promptly, maintaining a positive reputation as a Personal Shopper.
- Maintained high satisfaction ratings by completing orders quickly and making good selections for customers.
Social Media Manager
Wenstrom Communications
2022.04 - 2023.02
- Planned and executed paid social media ad for the accounts of BayCare, The Tampa Bay Rowdies, Starkey Development, Metro Places & Angeline, Colorado Eye Consultants, Evara Health for Pinellas County, St. Luke’s Cataract, The JOY FM in Florida, Georgia, Alabama and the Tri-states
- Managed advertising budgets for multiple clients.
- Created comprehensive reports on social media performance, key metrics and areas for improvement while presenting data-driven insights to stakeholders.
Digital Content Director
Beasley Media Group
2021.01 - 2022.03
- Managed digital content for WiLD94.1.com, 925Maxima.com, 995QYK.com, MyQ105.com, 987TheShark.com, PlayaTampa.com.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Digital Content Coordinator
Beasley Media Group
2015.01 - 2021.12
- Provided detailed reports to management on social media and digital content campaign performances and included recommendations to increase brand awareness and traffic.
- Collaborated with marketing team to develop and execute successful digital campaigns, driving lead generation and conversions.
- Created compelling email marketing campaigns to boost open rates, click-throughs, and customer retention.
Digital Content Coordinator
CBS Radio
2011.03 - 2014.12
- Researched, wrote, and produced content such as breaking news and entertainment content for WiLD94.1.com, 925Maxima.com, 995QYK.com, MyQ105.com, B987fm.com, Bubba987.com, NoRuleRock.com and CBSTampaBay.com
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Produced high-quality video content that effectively communicated brand messaging and increased viewership.
Assignment Editor
WTSP 10 News
2014.01 - 2014.07
- Processed news releases and filed them in the news calendar
- Monitored law enforcement and emergency responder scanner traffic to alert newsroom to breaking news.
- Promoted teamwork through effective collaboration between editors, reporters, photographers, and producers leading to better overall news packages.
Collections/ Customer Service
Capital One Auto Finance
2005.01 - 2009.01
- Managed a high volume of calls daily, maintaining composure under pressure while providing exceptional service.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
Education
Mass Communications - Management & Production/ Radio and Television
University of South Florida
Tampa, Florida01.2010
Skills
- Analytics and SEO
- Content Management
- Cost Management
- Customer Service
- Digital Marketing
- Event Management
- Integrated Marketing
- Networking
- Paid Digital Advertising
- Project Planning
- Social Media
- Strategic Planning
Timeline
Personal Shopper
Maplebear Inc - Instacart
2023.07 - Current
Social Media Manager
Wenstrom Communications
2022.04 - 2023.02
Digital Content Director
Beasley Media Group
2021.01 - 2022.03
Digital Content Coordinator
Beasley Media Group
2015.01 - 2021.12
Business & Marketing Coordinator (Freelance)
Hummingbird Gardens
2014.01 - Current
Assignment Editor
WTSP 10 News
2014.01 - 2014.07
Digital Content Coordinator
CBS Radio
2011.03 - 2014.12
Collections/ Customer Service
Capital One Auto Finance
2005.01 - 2009.01
Mass Communications - Management & Production/ Radio and Television
University of South Florida
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