Shanice Anthony
East Rutherford,NJ
Summary
Highly motivated, innovative strategic, results-driven, and passionate Business Professional with excellent interpersonal, communication, and problem-solving skills, with a record of success across diverse industries. Seeking to take on a challenging role to apply cross-functional skills to drive impactful results in an innovative organization.
Overview
7
7
years of professional experience
Work History
Manager, Sales and Marketing Animal Health
Flavine North America
Paramus, NJ
10.2023 - Current
- Drove market growth and expanded customer base by implementing effective B2B marketing strategies, resulting in the acquisition of 20 new customer accounts.
- Developed a 2024 budget of $44M in sales through strategic forecasting and pricing strategies.
- Managed a diverse portfolio of 50 animal health accounts across North America and Europe, ensuring client satisfaction and business continuity.
- Implemented data analytics to create a sales dashboard, reducing software tool expenditures by $100,000 annually.
- Introduced a new software tool that enhanced the team's B2B strategies, leading to an increase in customer count and successful project completions.
- Conducted customer and product analysis to identify untapped opportunities, resulting in 5 new customer accounts and the initiation of 10 additional projects.
- Streamlined supplier-customer interactions to improve communication and project efficiency.
- Facilitated communication with FDA, CVM, and DEA to resolve inquiries related to drug approval and shipping procedures, enhancing overall process efficiency.
- Secured project approvals and met milestones through effective communication, meticulous record-keeping, and clear project timeline establishment.
- Sourced new product suppliers using Cortellis software, expanding the supply chain.
- Utilized clinical trial data to proactively identify opportunities, leading to 3 new NADA projects in the Animal and Human Health departments.
- Collaborated with cross-functional teams from Supply Chain, Finance, Regulatory, and R&D to ensure seamless project flow and maximize sales growth.
- Led a LinkedIn Marketing campaign that boosted brand awareness, achieving a 10% increase in page views, 11% increase in unique views, and a 16% growth in new followers.
- Developed marketing tools such as promotional videos and banners, and organized global conferences, including DCAT and CPhI Worldwide.
- Established a system for monitoring sample shipment status, ensuring timely follow-up and effective communication.
- Partnered with the marketing department to design and implement promotional materials tailored to target customers.
- Cultivated professional relationships with key clients, fostering consistent business growth.
Business Analyst
Teva Pharmaceuticals
Parsippany, NJ
12.2022 - 10.2023
- Supported North America account management team with market, pricing, competitor, and customer analysis to increase sales and profits.
- Implemented/Developed continuous tracking dashboard for clinical trials, resulting in early identification of $10M potential project.
- Forecasted sales by using several market data tools to optimize supply and inventory management.
- Collaborated with the forecasting/demand planning team on the development of a live budget tool, totaling $700M, which successfully aligned with their internal CRM system.
- Created agendas, presentations, and reports for customer meetings/ conferences.
- Performed several internal meetings to improve communication and workflow across all departments including customer service, supply chain, finance, R&D, and sales.
- Evaluated clinical trial data to gain new customers/projects for account management team.
- Led projects to identify new customers and projects by using Biomedtracker, IQVIA, ZoomInfo, and TrialTrove.
Operations/District Manager
Aldi USA
Center Valley, PA
05.2020 - 09.2022
- Led and supervised a $60M multi-store district by managing various aspects of the business including HR, Operations, Finance, Real Estate, Product, and KPIs.
- Completed full rotational program and learning all positions Cashier, Stocker, Associate, Lead, Assistant Manager, Store Manager, and District Manager.
- Analyzed several datasets through various channels to drive business KPIs.
- Served as a liaison between logistics and store operations to ensure proper inventory levels.
- Increased sales and customer count by 20% YoY through exceeding various company KPI goals, and proper demand planning, resulting in above divisional average customer satisfaction ratings.
- Decreased store loss by 0.20% YoY by inventory management, budgeting procedures, and implementing action plans to improve bottom performing stores.
- Reduced total spend on maintenance MoM through invoice investigations, vendor relations, and managing personnel on following company policies and procedures.
- Managed efficiencies by coaching and performance managing 15+ managers and 250+ store employees, resulting in 15+ promotions across the district and a 30% decrease in store turnover YoY.
- Implemented 10+ initiatives relating to recruitment, operations, and real estate through change management strategies.
- Managed 2 store remodels and the launch of self check out within the district.
Management Trainee Intern
Cintas
Union, NJ
10.2019 - 05.2020
- Completed rotational internship program in various departments: Human Resource, Sales, Service, Accounting, Customer Service, Office, and Operations.
- Developed database for Catalog Manager to track uniform orders, resulting in a decrease in costs by 15% and higher customer satisfaction.
- Conducted a count and revamp of the inventory management to eliminate dead stock by 100%.
- Assisted in delivering Cintas uniforms on routes in the New York City region.
Sales and Marketing Associate
Flavine North America
Paramus, NJ
03.2019 - 09.2019
- Assisted in managing up to 180 projects and created a budget of $60M USD to drive business success.
- Assisted in the sale of APIs worth approximately $11M USD to ensure projects are on track for FDA approval and continued commercial business.
- Conducted data analysis to prepare forecasts and identified market and competitor trends by utilizing IQVIA.
- Created a new company presentation to increase brand awareness during client visits and global conferences such as DCAT and CPHI.
Office Manager
Sooth Away Your Aches
Little Ferry, NJ
08.2017 - 03.2019
- Developed company website, maintained social media accounts and Google advertisement to boost customer intake, resulting in an increase in customers/week by 35%.
- Scheduled, confirmed, and followed up with customers to improve customer retention rate, resulting in a decrease of no-shows by 7 people per week.
- Prepared and made daily deposits and assisted with invoice processing and bank reconciliation.
Education
Bachelor of Science - Business, Leadership And Management
Rutgers, The State University of New Jersey
New Brunswick, NJ05.2020
Skills
- Skills: Sales, Forecasting, Demand Planning, Budgeting, Performance Management, CRM, Procurement, Operations Management, Retail Management, Inventory Management, Vendor Relations, Employee Relations, Conflict Management, Project Management, Product Management, Full Cycle Recruitment, Project Management, Consulting, Supplier Management, Pricing Strategy, Marketing Strategies, Social Media Marketing, Google Ad, Website development, and Data Analytics/ Visualization
- Languages German Fluent, English Fluent, French Basic
- Softwares: MS Office, G-Suite, Tableau, UKG, Kronos, ServiceNow, Salesforce, NetSuite, Google Analytics, SAP, inventory management software, AlphaSense, Biomedtracker, TrialTrove, ZoomInfo, Google Gemini, Canva and IQVIA
Languages
English
Native/ Bilingual
German
Native/ Bilingual
Timeline
Manager, Sales and Marketing Animal Health
Flavine North America
10.2023 - Current
Business Analyst
Teva Pharmaceuticals
12.2022 - 10.2023
Operations/District Manager
Aldi USA
05.2020 - 09.2022
Management Trainee Intern
Cintas
10.2019 - 05.2020
Sales and Marketing Associate
Flavine North America
03.2019 - 09.2019
Office Manager
Sooth Away Your Aches
08.2017 - 03.2019
Bachelor of Science - Business, Leadership And Management
Rutgers, The State University of New Jersey
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