Shanice Richardson

• Oversee all E.L.F brands ( Naturium,E.L.F.skin)
• Grow and increase sales volume across a 30+ door retail market. Build and maintain strong retailer and brand partner relationships. Train and educate store teams on brand strategy and best practices. Facilitate and execute store-led events, manage freelance budgets, and lead regional trainings
• Coordinated product launches, ensuring alignment with brand messaging and target audience needs.
• hire & manage schedule/budget for freelance support to service select doors in market, Create lasting brand/store leadership relationships within market.

Being the in-store sales field support in retailers Sephora , Ulta, & Credo stores for multiple brands including Patrick Ta beauty, Tower28, Glossier, Kosas, Pholk beauty, Rare Beauty, Moon Juice, Sephora Collection, The Outset, Lawless, Item Beauty, Cali ray, Saint Jane Beauty, Summer Fridays, Merit, RMS beauty, etc.

Responsibilities include:
maintain excellent in-store relationships while meeting and exceeding brand/ retailer goals.Increasing brand’s volume and productivity within a retailer by providing an exceptional in-store experience .Regularly train retailer staff on brand’s product and application tips, generate in-store events and communicate store and/or brand needs to corporate.Leading brand specific in store events to drive business and build clientele.

• Deliver hands-on demonstrations and styling sessions while achieving specified sales goals. Lead beauty events, build client relationships, and ensure the Dyson Guest Experience model is consistently upheld.
• Curated personalized styling experiences to enhance customer satisfaction and brand loyalty.
• Advised clients on Dyson Beauty product features, ensuring informed purchasing decisions.
• Developed visual merchandising displays to promote new product launches and seasonal collections.
• Trained junior stylists on product knowledge, customer engagement, and sales techniques.

• Managed daily operations of cosmetic counter, ensuring seamless product presentation and customer engagement.
• Trained and mentored team members on product knowledge and sales techniques to enhance customer experience.
• Developed promotional displays that increased product visibility and attracted customer attention.
• Executed inventory management processes, maintaining optimal stock levels to meet customer demand.
• Cultivated strong relationships with clients through personalized service and expert makeup consultations.
• Analyzed sales data to identify trends, informing strategic decisions for product placement and promotions.