SHANIYA JOHNSTON
Tampa,FL
Summary
Performance-driven sales professional with a proven track record of generating over $500K in annual revenue, and exceeding sales targets by an average of 20%. Known for strong communication skills, adaptability in fast-paced environments, and building lasting customer relationships. Highly motivated to contribute to team success and drive organizational growth, making me a valuable addition to your company.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Sales Consultant
Southern Glazer's Wine and Spirits
Tampa, Florida
11.2024 - Current
- Supporting the sale of over 20 brands and increasing territory sales by 35% by implementing targeted promotional programs, and strategic product placements across 45+ key accounts.
- Performed 30 to 40 bar scan visits per month, identifying 5 to 10 new product placement opportunities on average, contributing to a 15% growth in sales volume.
- Completed 100% of assigned quality visits each month, ensuring full compliance with company standards, and improving client relationships.
- Promoted and sold products to consistently achieve 100%+ of monthly SPP goals, resulting in a 20% increase in product sales overall.
Sales Intern
Southern Glazer's Wine and Spirits
Orlando, FL
04.2024 - 08.2024
- Observed relationship-building with bars, restaurants, and retailers.
- Learned to promote and sell liquor products to meet SPP goals.
- Gained experience in product presentations, SP proof, and deals.
- Stayed updated on market trends and competitor activities.
- Developed account management and organizational skills
Brand Ambassador- Diageo and Moet Hennesy
MKTG
Orlando, FL
08.2023 - 04.2024
- Coordinated weekly event logistics and pick-up from three warehouse locations, supporting the sale of over 10 brands, and increasing regional revenue by 20%.
- Scheduled and hosted 10+ brand events per month, driving a 15% boost in brand visibility and consumer engagement.
- Interacted with over 100 consumers at tasting events, informing them about the brand, and generating $10,000 in direct sales.
Sales Associate
TEKsystems
Orlando, FL
02.2021 - 01.2022
- Assisted over 300 customers with product selection and inquiries, boosting sales by 15%.
- Collaborated with team members to meet and exceed daily sales goals, achieving 20% monthly growth, and surpassing KPIs for three consecutive months.
- Provided personalized recommendations, resulting in a 25% increase in upsell and cross-sell opportunities.
- Maintained up-to-date product knowledge to assist customers effectively and improve the overall shopping experience.
Education
Bachelor of Arts - Entertainment Management, Minor Event Planning
University of Central Florida
Orlando, FL08.2024
Campus Involvement
- Black Student Union (BSU)- Community Service Chair (2019-2022)
- Caribbean Student Association (CSA)-Red Team Leader, Vice President of Fiance (2019-2024)
- Professional Selling Program (PSP)- Member (2022-2024)
- Alpha Kappa Psi Professional Business Fraternity (AKPsi)-Vice President of Alumni Relations, Community Service Chair (2022-2024)
Certification
- W-Set level 2
- Customer Relationship Management (CRM)
- Certified Negotiation Expert (CNE)
Timeline
Sales Consultant
Southern Glazer's Wine and Spirits
11.2024 - Current
Sales Intern
Southern Glazer's Wine and Spirits
04.2024 - 08.2024
Brand Ambassador- Diageo and Moet Hennesy
MKTG
08.2023 - 04.2024
Sales Associate
TEKsystems
02.2021 - 01.2022
Bachelor of Arts - Entertainment Management, Minor Event Planning
University of Central Florida
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