Shankar Ananthakrishnan

I currently work with multiple pharmaceutical companies as a consultant to help expand their business, increase revenue, and enhance their market presence. I work closely with internal teams of pharma corporates, and their clients to develop and execute strategic initiatives.

• Led large multi-division teams in prescription business (Diabetes, Cardiology, Neurology, General medicines and Vaccine portfolio)

• Contributed to short- and long-term strategic planning and identified potential new markets, lines of business and funding opportunities.

• Delivered data outcomes to internal and external staff to drive continuous improvement and client engagement.

• Optimized operational systems, information flow, and organizational planning.

• Proven track record of successfully driving business growth and achieving revenue targets.

• Taken care of ROI assessment across inbound, outbound and channel engines for Sanofi.

Key Account Management:

• Identify and cultivate strong relationships with key clients and stakeholders within the pharmaceutical industry.

• Develop and implement tailored account management strategies to drive revenue growth and maximize customer satisfaction.

• Act as the primary point of contact for key accounts, understanding their needs and ensuring their expectations are met or exceeded.

Revenue Generation Strategies:

• Conduct in-depth market research and analysis to identify growth opportunities.

• Develop comprehensive revenue generation strategies, including pricing, product positioning, and market expansion plans.

• Collaborate with cross-functional teams to execute revenue-focused initiatives.

Trade Management:

• Oversee and optimize trade operations, ensuring efficiency and compliance with industry regulations.

• Manage trade partners and contracts, negotiating favorable terms to benefit the company.

• Continuously assess trade performance, identify areas for improvement, and implement enhancements.

• Ecommerce, Modern Trade, Corporate hospitals and Tender businesses.

Strategic Planning:

• Work with senior leadership to define the company's growth objectives and create actionable plans to achieve them.

• Provide expert consultation on market trends, competitive intelligence, and emerging opportunities in the pharmaceutical sector.

As a new sales professional, some of my objectives were to gain in depth product knowledge, meeting sales targets, manage relationship with customers, educate customers on the benefits of the products manufactured by Fullford.

Effective management of the territory assigned to me, analyzing the sales numbers, ensuring all sales activities are complying under the regulatory guidelines of the company were also some of my key responsibilities.