Overview
Work History
Summary
Skills
Education
Websites
Accomplishments
Generic
Shanna Menezes

Shanna Menezes

Whittier,CA

Overview

18
18
years of professional experience

Work History

Marketing Project Manager/Customer Success/Communications Manager

Chevron
11.2020 - Current
  • Partner with Marketing delivery teams to optimize and integrate POP campaign execution and effectiveness for all Chevron Brand, Synchrony Credit Card, ExtraMile Convenience Stores, Chevron Texaco Rewards, Albertsons, Political Advocacy, & Renewable Fuel initiatives
  • Execute all Marketing Campaign POP for retail fuel in North America consisting of over 5.5 million individual elements printed, kitted, & shipped to 8,500 retailers quarterly
  • Effectively manage $20 million POP annual budget, overseeing 5 agencies and internal team of 60+
  • Utilize exceptional communication skillset to influence and partner with vendors, driving the cost & carbon footprint reduction efforts
  • Spearheaded development, launch and rollout of new Loyalty Program POP across Chevron and Texaco networks, incorporating station employee and owner feedback over 24 months to grow program adoption & improve execution effectiveness
  • Provide analytic reporting and manage engagement results for all POP campaigns, successfully driving Chevron’s mobile app engagement by 50% YoY and helping to increase web growth by 800% from 2021 to 2024

Business Consultant/Retail Territory Manager

Chevron
10.2016 - 11.2020
  • Managed the day-to-day execution of high-volume retail locations in the world’s #1 gasoline market
  • Demonstrated ability deliver profitable growth, improve credit exposure management, strengthen site image requirements, facility maintenance, safety performance and compliance
  • Lead 300 employees to drive fuel volume; growing margin by 121% during tenure
  • Delivered non-fuel margin increase of 108% of plan, C-store margin growth of 6.8%
  • Planned and implemented operating budget with full P&L responsibility
  • Served as CHESM (Chevron Health Environmental Safety Management) SME for the Chevron Maintenance & Construction Retail contractors with zero injury incidents during tenure
  • Developed/delivered Human Performance training for contractors
  • Learning Teams/Lean Sigma Facilitator for terminal & refinery incident investigations

Training and Operations Manager

Chevron
08.2012 - 11.2016
  • Managed cross-functional team consisting of training, compliance, internal auditing, payroll, workforce management for Chevron’s Corporate Owned-Company Operated (COCO) locations
  • Grow profitability through incorporating Chevron's strong brand presence into a comprehensive training program for 300 COCO Retail fueling stations
  • Provide leadership & organizational focus to ensure COCO Operations runs in an efficient & safe manner
  • Supervise, motivate, mentor, provide issue resolution, clear communication & work direction to Training, Workforce Management, & Operations Staff
  • Identify improvement opportunities & collaborate with support groups to develop, & implement processes
  • Perform ad hoc project management as directed by leadership
  • (Example: COCO Kickoff, LT Bus Tours, Albertsons Program Launch, POS upgrade, Wage and Hour Compliance, Winning Together Newsletter, BC Toolkit, OE Audit Owner, Recruitment Software Replacement Project, In Store Safety Series)

Sr. Sales Training Manager/Account Executive

AT&T
01.2007 - 08.2012
  • Executed world class training and sales for #1 U.S
  • Mobile communications company
  • Facilitated various core curriculums to AT&T Executive Leadership, Retail Marketing Operations staff, & frontline customer facing sales teams
  • Coached and developed sales, marketing, and leadership team to improve sales and store opening acquisition performance, growing site count by 36, customer satisfaction by 28%, total sales by 400%
  • Lead launch of original Apple iPhone for Los Angeles and Orange County resulting in data revenue increase of 51.2% YOY and activation increase of 40%
  • Lead Business Development task team as liaison with buyers, analysts, stores, suppliers, and distributors
  • Managed P&L for Corporate Owned Retail Sales stores
  • Ensured that decisions drove an Elite Sales & Marketing Organization culture
  • Trainer of the Year 2009, 2010, 2011

Summary

People-focused leader with profound success building. Persuasive negotiator adept at improving bottom-line profitability. Exceptional interpersonal communication and presentation skills. Shape and guide teams into powerhouses that produce measurable impacts. Strategic project planner and seamless executor. Successfully prioritize requirements against tight and shifting deadlines. Funny.

Skills

Leader, Influencer

Vendor Relationship Management

Business Development

High-Stakes Negotiation

Project Management

Retail Operations Management

Customer Success

Brand Strategy & Messaging

Product Promotion and Branding

Tradeshow and Event Management

Campaign and Brand Development

Supplier Sourcing & Logistics

Internal/External Communications

Risk Mitigation

Education

Bachelor of Arts - Political Science/Public Administration

California State University Long Beach
Long Beach

Accomplishments

United Choirs of Brea Board President

ALS Orange County Annual Walk

Autism Awareness Mentor

Susan G. Komen 60 Mile/3 Day Walk

Daily NY Times Crossword Finisher

Master PB&J Chef

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Shanna Menezes