Summary
Marketing Director with significant years of experience and a proven record for increasing sales and market share while providing exceptional customer service and follow-through. Skilled at developing and maintaining positive and professional relationships with diverse professionals. History of identifying and capturing market opportunities to accelerate expansion, increase revenues, and improve profit contributions. Extensive background in product marketing, account management, and customer retention. Qualified Director of Marketing with robust background in leading marketing initiatives and fostering community engagement. Known for successfully managing high-impact campaigns and strengthening community relations. Demonstrated ability in strategic planning and cross-functional managing accounts with numerous industries including Insurance, Managed Health Care, Long-term Senior Care, Worker's Compensation, and Personnel Consulting.
Work History
DIRECTOR OF MARKETING & COMMUNITY OUTREACH
ORTHOPAEDIC AND SPINE CENTER
06.2011 - 11.2024
- Oversee Marketing budget of $500K for an independent Orthopaedic & Pain Management Physician Practice, Open MRI and Physical Therapy Center
- Creative Manager and buyer for all media (TV, radio, billboard, print, promotional items) for advertising and promotion of practice
- Construct and administer all community outreach programs, such as OSC monthly community lectures, physician to physician events, annual two-day workers' compensation symposium, hospital lectures and staff education, coder and billing seminars
- Craft and publish advertising campaigns and educational brochures to align with strategic marketing objectives
- Plan and oversee large customer events, hosting from 150 -700 persons
- Represent OSC by speaking to senior, community and medical groups on Orthopaedic/Pain Management topics
- Administer Injured Workers' Program to increase Workers' Compensation Revenue and oversee WC staff activities
- Direct practice website maintenance and creation of new content and features
- Supervise editorial calendar/creation of articles with OSC physicians for publication on corporate blog and in print media
- Govern and create content on social media for the practice (Twitter, Facebook, LinkedIn, Pinterest and You Tube)
- Manage 1 FTE - Marketing and 1 PTE - Administrative
- Managed vendor relationships effectively to deliver high-quality services within project budgets.
- Implemented comprehensive analytics tools to track campaign success, adjusting strategies as needed based on data insights.
- Elevated public perception of the company through proactive media outreach and strategic message development.
- Established strong community partnerships through effective networking and relationship-building strategies.
PHYSICIAN LIAISON/COMMUNITY OUTREACH COORDINATOR
ORTHOPAEDIC AND SPINE CENTER
09.2007 - 06.2011
- Create and manage a $350k marketing budget for a large Orthopaedic & Pain Management group of physicians
- Conduct outreach to area referring Physician, Chiropractic, Physical Therapy practices; Act as liaison for education and handling of concerns
- Responsible for media buying (TV, radio, billboard, print, promotional items) for advertising and promotion of practice
- Generate and administer all community outreach programs, such as OSC monthly community lectures, physician to physician events, annual two-day workers' compensation symposium, hospital lectures and staff education, coder and billing seminars
- Construct and publish advertising campaigns and educational brochures
- Represent OSC by speaking to senior, community and medical groups on Orthopaedic/Pain Management topics
- Instituted Injured Workers' Program to increase Workers' Compensation Revenue and oversee WC staff activities
- Assist with practice website maintenance and creation of new content and features
- Co-write articles with OSC physicians for publication on corporate blog and in print media
- Manage and create content on social media for the practice (Twitter, Facebook and You Tube)
- Create and publish the monthly OSC e-newsletter
- Provided details on building referrals and managed relationships with physicians.
Director of Customer Success
EXECUSERVE CORPORATION
11.2004 - 08.2007
- Supervised all on-site training in use of Hire-Intelligence with customers from CEOs to lower level managers
- Administered all prospect and customer training for web-based behavioral assessment company
- Improved all training materials for use with customers on PowerPoint and Adobe
- Elaborated detailed behavioral documents graphs to audience, highlighting benefits and uses for their prospective organizations, by phone, web conferencing and in person
- Assisted with marketing efforts on Google and Yahoo, by developing campaigns and tracking efficacy
- Wrote relevant articles to support corporate website and for publication
- Traveled nationwide to support customers at numerous locations
- Provided comprehensive training programs for Customer Success team members, ensuring high-quality service delivery across all touchpoints.
National Account Manager
INTRACORP
04.2000 - 11.2004
- Handled a large account (ESIS/ACE) and all of the relationships with customers (Michelin, Delta Airlines, Philips Petroleum, Greyhound, Mary Kay, etc.) for a national disability management services company for Worker's Compensation related claims
- Chosen in a 3 person team increasing revenue from $25 million to $82 million in 3 years exercising account penetration and marketing of services
- Dealt with large client support projects, including the recruitment of providers, directory production for client specific needs and consulting to improve workplace safety
- Traveled nationally to support numerous accounts
- Innovated, improved, and performed training on Intracorp Products and Services
- Attended seminars and trade shows (i.e., RIMS, State Workers' Comp Conventions) to represent Intracorp Disability Management
Medical Programs Coordinator
ESIS / ACE
08.1998 - 04.2000
- Traveled throughout the Southeast and Midwest to support worker's compensation claims associates
- Directed relationships with medical care vendors for an international claims organization
- Trained and informed teams of claims adjustors in VA, NC, SC, TN on strategies to reduce Worker's Compensation costs by working with associate medical care vendors
- Expanded, executed, and performed training on ESIS/ACE standards with regards to claims reporting, medical vendor policy and state regulatory guidelines
- Conceptualized presentations and attended sales meetings to present Medical Programs to potential clients and highlighted the benefits and ROI
Provider Relations, Contracting Consultant
CORVEL CORPORATION
01.1997 - 08.1998
Provider Relations Supervisor
CIGNA HEALTHCARE OF VIRGINIA
01.1993 - 08.1996
Provider Relations Representative
CIGNA HEALTHCARE OF VIRGINIA
04.1990 - 01.1993
Assistant Administrator
BEDNAR'S RESIDENTIAL CARE
01.1985 - 01.1989
Education
POST GRADUATE - Nursing
01.1998
BACHELOR OF ARTS DEGREE - HISTORY
01.1985
GPA: 3.8 GPA IN MAJOR / HISTORY HONORS
Skills
- Product marketing
- Campaign execution
- Press releases
- Analytics reporting
Contact
(804) 314 9555, swoods@osc-ortho.com
Training
Orthopaedic & Spine Center; Event Planning for Healthcare; Social Media for Healthcare Professionals; Word Press/Website Management; Healthcare Marketing and Strategic Development; Video Production for Healthcare.
Name
Shannon Bednarova
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