Studio Art
Art Collecting
Travel
Building Artistic Connections
Shannon Bennett
Brownsburg,IN
Summary
Multi-talented leader with 13 years experience in creative project management, event planning and execution, innovative programming, and team leadership. Excels in orchestrating high-impact events, enhancing brand visibility, increasing artist relations, and fostering community engagement. Demonstrates expertise in strategic budgeting with an emphasis on continuing to grow revenue year after year. Excellent in cultivating strong relationships and executing event logistics, embodying exceptional organizational and creative skills. Passionate about innovative ideas, creative thinking, and project management.
Overview
14
14
years of professional experience
Work History
VP of Events and Exhibitions
Indy Art Center
06.2020 - Current
- Oversees the Events and Exhibition departments including Rental Events, Internal Events, Online Market, and Exhibitions.
- Create and execute event and department budgets.
- Hires and manages employees to maximize productivity while training staff on best practices and protocols.
- Increased company growth through collaboration with development, education, and marketing departments.
- Establish and direct successful events focused on community engagement and supporting artists.
- Manage administrative logistics of events planning, event booking, and event promotions.
- Evaluates existing plans, processes and events planning services to identify opportunities for improvement.
- Develops and distributes event surveys to gather feedback and assess event success.
- Oversees event registration process by collecting and tracking attendee information.
- Analyzes event costs to identify areas of improvement and cost savings.
- Evaluates employee performance and conveyed constructive feedback to improve skills.
- Implements protocols and procedures to effectively manage planning process.
- Liaised with marketing and PR colleagues to promote special events in social calendars and on website.
- Maintains an online market and commerce website.
Director of Marketing
Indy Art Center
06.2017 - 06.2020
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Built and managed annual marketing budget.
- Organized and executed robust, creative experiential marketing for events.
- Developed and presented marketing plans and reports to CEO and board.
- Built strong relationships with industry professionals and local media.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Created content and promotional materials to drive engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Led team offering mentoring and coaching to build knowledge and skills.
- Coordinated with design and media teams to develop high-quality creative assets.
- Wrote and distributed press releases to increase brand visibility.
Creative Communications Manager
Indy Art Center
08.2010 - 06.2017
- Lead onsite Graphic Designer responsible for all printed materials produced in house and outsourced.
- Worked with internal departments to gather and define requirements, establish scopes, and manage project deadlines.
- Collaborated with internal staff and external vendors and printers to plan and execute design and print projects start to finish.
- Produced internal communications, production timelines, and budgets for design projects.
- Utilized typography techniques to create compelling designs.
- Applied color theory and composition techniques to construct appealing designs.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Proved successful working within tight deadlines and a fast-paced environment.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Education
Bachelor of Science - Graphic Design
Art Institute of Indianapolis
Indianapolis, IN06-2010
Bachelor of Arts - Printmaking
Indiana University, Bloomington
Bloomington, IN06-2006
Skills
- Event management
- Team leadership and supervision
- Registration and sales management
- Budgeting and finance
- Event logistics, vendor and contract coordination
- Creating marketing and promotional materials
- Proficient in Adobe Creative Suite for design work
- Exhibition coordination
Interests
Timeline
VP of Events and Exhibitions
Indy Art Center
06.2020 - Current
Director of Marketing
Indy Art Center
06.2017 - 06.2020
Creative Communications Manager
Indy Art Center
08.2010 - 06.2017
Bachelor of Science - Graphic Design
Art Institute of Indianapolis
Bachelor of Arts - Printmaking
Indiana University, Bloomington
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