Shannon Cooper

Marketing Management, The Case Real Estate Team (Current)

Marketing Consultant, Renaissance Ranch (2019-2021)

Marketing Manager, pro Do (2019-2021)

Marketing Consultant, Tami Faulkner Design (2019-2021)

Social Media Manager, Heather Roxburgh (2019-2021)

• Collaborated and negotiated fees with clients to define project requirements and deliverables.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Analyzed problematic areas to provide recommendations and solutions.
• Developed and managed content calendars for each platform to establish timely and relevant posts.

● Devised content strategy to effectively engage target audiences.

● Conceptualized and executed eye-catching designs for presentations, trend reports, product data sheets, social media advertisements, Battle cards, and merchandise.

● Expertly managed social media accounts and crafted engaging content to promote the company's brand while achieving 20% growth in social media following within the first quarter of employment.

● Proactively sought out new clients through effective social media marketing, listing promotions, and targeted direct mail campaigns.

● Analyzed marketing data to inform future strategies and monitored performance to ensure maximum return on investment.

● Mentored and trained new hires, helping to build a strong and productive team.

● Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.

● Efficiently managed all major social media platforms and implemented a new marketing strategy that led to a 17% increase in reach.

● Stayed current with the latest social media developments and quickly adapted to new algorithms to identify and capitalize on new content opportunities.

● Streamlined the marketing help desk intake process, effectively responding to design requests, marketing inquiries, and other needs from internal stakeholders.

● Proactively monitored brand mentions online, engaging in supportive and appropriate conversations and inquiries in a timely manner.