Shannon D’Ambrisi

Develop, manage and execute integrated marketing plans for identified target markets and products, providing guidance on audience segmentation, budget and timelines

• Manage strategic field approach to reach company goals and hit marketing targets
• Worked cross functionally with product, campaigns and creative services to develop applicable content, messaging and creative for product-driven campaigns
• Collaborate with account management and channel partners to help streamline on-boarding process for marketing campaigns
• Direct creative agency in production of marketing messaging and creative for field events and campaigns
• Manage multi-stakeholder events with streamlined planning protocols to maximize overall global event impact globally and to better evaluate post-event success for future planning.
• Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
• Lead collaboration with product marketing, creative and communications teams on standardization, design and production of marketing materials and plans for industry, field and policy events
• Drove key product messaging at industry events across multiple marketing vehicles
• Planned and managed budgets in excess of $500,000
• Managed multiple vendors and teammates as part of holistic teams to achieve event goals and maintain higher standards of performance excellence

• Worked closely with Chief Marketing Officer and marketing management on successful corporate re-brand and launch
• Created strategic programs (customer sweepstakes and internal sales incentive programs) to drive revenue and increase customer attendance for annual user conference by 15%
• Oversaw management of expo show floor for annual user conference including logistical and set-up requirements, expo show messaging, production deliverable, sponsor management, and traffic building
• Drove event promotions using key messages that included program benefits, registration deadlines and special promotions thru direct marketing, digital ads, targeted email communications and promotion on corporate website
• Developed creative concepts for all external and internal events including: meeting themes, communications messaging and all promotional assets related to these events that reached 100-3,000+ attendees
• Managed budgets exceeding $500,000
• Responsible for the management all special events for global conference (3,000+ attendees), customer and industry meetings as well as all internal Deltek events
• Responsibilities included: Vendor and contract management, Speaker management, Site inspection, Budgets, Entertainment, F&B selection, Communications, branding, marketing and promotions.

• Managed the execution and promotion of live webcast events for customer-facing and internal programs
• Executed marketing communications projects including production of direct marketing pieces, collateral and on-site event communication
• Managed the creation of online corporate store to centralize all branded items for increased brand awareness, ease of distribution and sales support
• Responsibilities included: Vendor RFP and selection, Brand management, Merchandising, Process production and management, Planned future functionality and sustainability.

• Managed all budgets and marketing plans for eight annual events spanning 200 to 1,500 attendees
• Provided creative direction to in-house graphic design and printing team for all external facing materials including brochures, direct mail pieces, advertisements and invitations
• Responsible for all media planning and advertising for assigned events
• Collaborated with major partners and sponsors, such as Northrup Grumman and Raytheon, for combined promotional efforts
• Maintained Website information for accuracy and timeliness of assigned conferences, and professional development
• Responsible for all Professional Development program marketing and promotion including general awareness, products and cross marketing
• Established, managed and launched a bi-annual Professional Development catalog to accommodate cross marketing for different Professional Development products and services
• Promoted launch of new organization Website, www.aiaa.org
• Year long project required users to re-learn the new functions capabilities of Web site to position AIAA as a member service and industry resource.

• Responsible for the design and distribution of all direct mail pieces
• Organized new marketing efforts to launch company re-brand
• Spearheaded the design of a full-page Yellow Pages Directory advertisement
• Prepared mortgage proposals for potential clients
• Acted as a liaison between company president and media vendors.