SHANNON DEXHEIMER
Castle,OK
Summary
Strategic communications leader dedicated to creating compelling content and storytelling that informs, aligns and inspires audiences and drives engagement. Strengths in building and maintaining relationships with a diverse range of stakeholders. Proven track record in delivering exceptional content based on established and innovative tactics. Passionate, proactive and detail-oriented with strong organizational skills.
Overview
20
20
years of professional experience
Work History
Senior Manager, Internal Communications
VF Corporation
05.2019 - Current
- Manage editorial strategy and execution to support business priorities and foster an informed, connected and engaged workforce of 30,000+ employees across multiple brands and functions.
- Develop storytelling for external channels to enhance company reputation.
- Manage global editorial process to ensure delivery of the right content to the right audiences at the right times via the right channels.
- Maintain cross-functional partnerships to surface stories through a collaborative and coordinated process.
- Ensure content adheres to style guide and brand voice.
- Manage production agency and budget.
- Copyediting and writing e-newsletters, website content, executive messages, emails and content for employee events.
- Collaborate closely with internal stakeholders to drive organizational success through effective communications.
- Plan and execute internal webcasts to facilitate interaction between employees and leaders.
- Serve as a strategic and trusted communications liaison to leaders.
- Reduced costs and optimized resource allocation.
- Utilized data-driven insights to make informed decisions, resulting in increased engagement.
- Achieved operational excellence by streamlining processes and implementing best practices.
Communications & Employee Experience Storyteller (Contract)
Amazon Web Services
09.2018 - 05.2019
- Led the development and alignment of organizational editorial content and messaging through cross-functional partnerships.
- Established and executed effective communications channels to reach a global audience, including management of a monthly e-newsletter, flyers and launch of an employee app.
- Developed and managed communications plans that supported the business and drove message and program adoption across a global employee base.
- Developed style guidelines and communications governance standards across all internal channels.
- Developed training materials and facilitated a workshop to improve communication skills of content contributors.
Culture & Communications Content Senior Specialist
Vail Resorts
02.2015 - 07.2018
- Produced compelling, engaging and versatile communications to diverse audiences among 30,000+ employees.
- Managed editorial strategy and content for e-newsletters.
- Assisted with design, content and launch of first employee website.
- Wrote announcements on behalf of CEO, executives and various stakeholders.
- Copyediting and writing press releases, award nominations, employee guidelines, social media and employee event content.
- Developed and upheld style guidelines and communications governance standards.
- Served as a liaison for town halls, including assisting with planning, venue coordination and communications efforts.
Director of Public Relations & Communications
The Brown Palace Hotel & Spa
12.2006 - 08.2011
- Conceived and executed hotel events to garner publicity and consumer engagement.
- Industry and media relations.
- Copyediting and writing e-newsletters, press releases, website content and speeches.
- Online reputation management.
- Served as spokesperson for hotel.
- Coordinated participation in community events and volunteering efforts.
- Design and creation of marketing collateral.
- Assisted in conceiving and executing marketing campaigns.
- Managed national PR agency.
Public Relations & Communications Manager
Visit Denver – Convention & Visitors Bureau
01.2005 - 12.2006
- Assisted with writing and editing the Official Visitors Guide to Denver & Colorado, brochures, advertorials and other bureau publications, as well as press releases and e-newsletters.
- Industry and media relations.
- Wrote and maintained website content and photos including the launch of Denver365.com – the city’s most comprehensive online events calendar.
- Coordinated and implemented special events, including launch and project management of Denver Restaurant Week.
Account Coordinator
PRACO Public Relations & Advertising Company
12.2003 - 01.2005
- Extensive public relations research for multiple hospitality, transportation and travel and tourism clients, including the Colorado Tourism Office.
- Writing press releases and monthly e-newsletters.
- Industry and media relations.
- Maintained website content
- Managed databases.
- Provided organizational support for special events.
- Assisted in day-to-day responsibilities for account managers.
Education
Bachelor of Arts - Journalism - Emphasis: Public Relations
Metropolitan State University
Denver, Colo.2003
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Project Management
- Executive Messaging
- Internal Communications
- Content Development
- Editorial Planning
- Stakeholder Engagement
- Creative and Innovative
- AP Style
Timeline
Senior Manager, Internal Communications
VF Corporation
05.2019 - Current
Communications & Employee Experience Storyteller (Contract)
Amazon Web Services
09.2018 - 05.2019
Culture & Communications Content Senior Specialist
Vail Resorts
02.2015 - 07.2018
Director of Public Relations & Communications
The Brown Palace Hotel & Spa
12.2006 - 08.2011
Public Relations & Communications Manager
Visit Denver – Convention & Visitors Bureau
01.2005 - 12.2006
Account Coordinator
PRACO Public Relations & Advertising Company
12.2003 - 01.2005
Bachelor of Arts - Journalism - Emphasis: Public Relations
Metropolitan State University
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