Summary
Overview
Work History
Education
Skills
Technologies
Timeline
Receptionist

Shannon Fossnight

Lee's Summit

Summary

SaaS Sales Leader with 20+ years of experience in driving revenue growth and enhancing client satisfaction through strategic sales initiatives. Expertise in utilizing digital tools to improve customer engagement and operational efficiency. Proven ability to mentor teams for sustainable growth and collaborate effectively across sales, marketing, and product departments. Proficient in CRM systems and sales automation tools to boost productivity and adapt to changing customer demands.

Overview

20
20
years of professional experience

Work History

Client Account Executive Manager

Millenium Systems International
06.2025 - Current
  • Led high-performing team to drive upselling initiatives, enhancing revenue retention and expansion.
  • Designed outbound sales sequences for personalized client outreach, ensuring consistent engagement.
  • Collaborated with Marketing, Client Success, and Revenue Operations to align messaging and strategies.
  • Established scalable outbound motion to augment inbound sales, increasing pipeline opportunities.
  • Delivered weekly performance reports to CEO, showcasing upsell revenue and key metrics.
  • Recruited and onboarded new team members, implementing structured training programs for rapid development.
  • Mentored team members to enhance client conversations and upsell strategies.
  • Streamlined interdepartmental collaboration to boost campaign efficiency and revenue growth.

SDR Manager

Millenium Systems International
04.2025 - Current
  • Coached and managed SDR team to exceed quotas for qualified meetings and revenue generation.
  • Established data-driven coaching framework based on metrics to enhance productivity and reduce ramp times.
  • Reported SDR contributions weekly to executive leadership, shaping GTM strategy with insights.
  • Evaluated outreach processes using SaaS sales technologies to optimize team efficiency.
  • Practiced servant leadership, empowering SDRs through coaching, mentorship, and career development, resulting in higher engagement and stronger performance.
  • Led recruiting efforts to expand SDR team, fostering a high-performance culture with career growth paths.
  • Created and refined outbound motions, driving consistent pipeline growth from new clients.
  • Collaborated cross-functionally with Sales, Marketing, and RevOps to ensure alignment on messaging and pipeline goals.

Inbound SaaS Sales Manager

Thryv
05.2023 - 04.2025
  • Led SaaS sales team, driving client acquisition and satisfaction through strategic planning.
  • Partnered in development and launch of new revenue-generating sales channel within SaaS division.
  • Drove revenue growth using innovative sales strategies and effective collaboration.
  • Utilized digital tools to enhance customer engagement and streamline operations.
  • Analyzed performance metrics, achieving 18% increase in team conversion rate within six months. Resulting in the highest converting sales team.
  • Mentored team members, promoting personal and professional development.
  • Implemented CRM systems and sales automation tools to enhance productivity and process efficiency.
  • Collaborated across sales, SDR management, marketing, and product teams to align go-to-market strategies.

Senior Software Sales Consultant

Thryv
04.2022 - 04.2023
  • Spearhead new sales channel development within SaaS division, integrating digital tools to enhance customer engagement and operational efficiency.
  • Foster team excellence through personalized mentoring, establishing targeted performance benchmarks and cultivating an inclusive work environment.
  • Implemented sales processes, consistently exceeding quotas by 151.1%.
  • Led a pilot team for new product marketing initiatives.
  • Mentored new leaders on sales techniques and call processes.
  • Delivered technical presentations, showcasing product benefits.
  • Cultivated strong client relationships through consultative selling, delivering customized solutions while maintaining exceptional performance standards.
  • Established strategic partnerships through consultative selling, delivering tailored solutions that addressed specific client challenges and business objectives.
  • 2022 President's Circle- Done 3 Winner

Software Sales Consultant

Thryv
Optimized sales pipeline using data-driven lead management and strategic account planning. Exceeded monthly quotas through effective sales strategies and strong client engagement. Conducted online presentations that demonstrated software benefits, increasing customer buy-in. Managed leads to improve close ratio and achieve measurable sales results. Provided strategic input for bookings to enhance forecasting accuracy.
10.2020 - 04.2022
  • Optimized sales pipeline using data-driven lead management and strategic account planning.
  • Exceeded monthly quotas through effective sales strategies and strong client engagement.
  • Conducted online presentations that demonstrated software benefits, increasing customer buy-in.
  • Managed leads to improve close ratio and achieve measurable sales results.
  • Provided strategic input for bookings to enhance forecasting accuracy.

Business Advisor/Marketing Consultant

Thryv
08.2018 - 10.2020
  • Performed as consultant for startup and/or established businesses in areas of marketing.
  • Provided insight to current programs and marketing trends to reduce client churn and increase client spend.
  • Established and maintained relationships with business owners for growth opportunities and successful partnerships.
  • Awarded Rookie of the Year 2019
  • 2020 President's Circle-Done3 Winner

Customer Experience and Sales Specialist

Big Machine Parts
Lee's Summit
05.2016 - 02.2018
  • Managed leads, improved close ratio, exceeded monthly quotas, enhanced sales forecasts.
  • Conducted online presentations, demonstrated software benefits, increased customer buy-in.
  • Provided strategic input for bookings, utilized effective sales strategies, achieved measurable results.
  • Optimized sales pipeline through data-driven lead management and strategic account planning, consistently surpassing monthly targets.
  • Delivered tailored customer support, achieving $182,043 in 2017 sales.
  • Promoted products during calls, generating $59,000 in early 2018.
  • Collaborated with teams to enhance customer experiences and resolve issues.
  • Negotiated sales terms, driving significant revenue growth.

Owner/Licensed Aesthetician

Tridosha Salon & Green Beauty Salon
Lee's Summit
10.2005 - 11.2015
  • Managed salon operations, enhancing customer satisfaction and resolving issues efficiently.
  • Led team in achieving sales targets through strategic planning and performance tracking.
  • Developed staff capabilities, aligning personal goals with professional growth.
  • Utilized online platforms to boost brand presence, driving customer engagement.
  • Facilitated clear communication among team members, ensuring consistent service quality.
  • Led full-service beauty salon operations, implementing strategic infrastructure and staff development initiatives while maintaining exceptional customer service standards.
  • Developed comprehensive performance tracking system for service providers, monitoring retail goals and implementing data-driven improvements to boost salon efficiency.
  • Mentored and guided staff through professional development programs, fostering a collaborative environment focused on personal growth and skill enhancement.

Education

Maryville, MO - Education

Northwest Missouri State University
Maryville, MO

Aesthetics

Broken Arrow Beauty College, Inc
Broken Arrow, OK
Broken Arrow, OK

Skills

  • Active listening
  • Sales and account management
  • Business development and marketing
  • CRM and Salesforce expertise
  • B2B sales strategies
  • Time and project management
  • Emotional intelligence in sales
  • Lead nurturing and customer retention
  • Sales strategy and metrics analysis
  • Market analysis and revenue growth
  • Relationship building

Technologies

  • Salesforce
  • SalesLoft
  • Outreach
  • Zoom
  • Vidyard
  • Slack
  • Teams

Timeline

Client Account Executive Manager

Millenium Systems International
06.2025 - Current

SDR Manager

Millenium Systems International
04.2025 - Current

Inbound SaaS Sales Manager

Thryv
05.2023 - 04.2025

Senior Software Sales Consultant

Thryv
04.2022 - 04.2023

Software Sales Consultant

Thryv
10.2020 - 04.2022

Business Advisor/Marketing Consultant

Thryv
08.2018 - 10.2020

Customer Experience and Sales Specialist

Big Machine Parts
05.2016 - 02.2018

Owner/Licensed Aesthetician

Tridosha Salon & Green Beauty Salon
10.2005 - 11.2015

Maryville, MO - Education

Northwest Missouri State University

Aesthetics

Broken Arrow Beauty College, Inc
Shannon Fossnight