Summary
Overview
Work History
Skills
Timeline
Generic

Shannon Gill

Hayward,CA

Summary

A high-performance leader with a breadth of experience spanning over 20 plus years. In depth Account Management, Distributor Management and Sales Execution experience. Excels at collaborating across functions to significantly increase the company’s footprint, expand market share, and generate sustainable revenue and profit gains. A team builder and inspirational leader with strong P&L and Management skills. in sales, building brands, marketing, and category management with progressive roles in the consumer beverage industry. Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships.

Overview

24
24
years of professional experience

Work History

Western Sales Director

Savage & Cooke
04.2022 - 05.2024
  • Managed 9 Sales Zones (CA, WA, HI, CO, AZ, ND, SD, NE, and WI)
  • The area of responsibility consisted of over 150 sales reps, Area Managers, District Managers, Brokers, and Account Executives
  • Implementation and management of Brand Strategy, Positioning, and Programming
  • Developed and managed distribution network across all zones
  • Lead all planning meetings with key distributor’s tandem to align on key deliverables
  • Directly managed Sales Team across all zones
  • Traveled two to three weeks each month to ensure execution on all programming and goal attainment in each zone
  • Working in the field with sales reps to ensure proper execution and brand knowledge
  • Executed large brand building events to enhance brand awareness and trial with consumers
  • Opened up Colorado market with new distributor.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.

State Manager

Nv Group
04.2021 - 04.2022
  • Managed all business in California
  • Hired, trained and worked with all brand ambassadors and sales reps to maintain case volume and brand knowledge
  • Grew and maintained relationships with both on and off premise accounts
  • Put together power point presentations and present distributor, sales force and head quarter buyers
  • Field work four to five days a week
  • Manage inventory shipment and depletions and forecast inventory to prevent OOS
  • Monitor the market and competition to assess opportunities and new growth potential
  • Ensure all sales goals are on target to hit by month and forecast upcoming sales to make year-end goal
  • Demos, tastings, and staff brand knowledge training
  • Analyze sales data and accounts to continue to build top account list for on and off premise
  • Manage sample budget and T&E accounts
  • Utilize sales experience and dynamic business acumen toward directing forward-thinking sales and distribution of a new to market premium vodka
  • Working closely with sales teams, management and executives to develop and implement successful sales strategies and volume growth
  • 2021 Year to Date sales +43%
  • 2021/2022 Year End Close (March physical close) California closing +141%.

Northern, CA Area Market Manager

Breckenridge Distillery
09.2019 - 04.2021
  • Manage chain AEs with pricing, programming and new item presentation
  • Grew and maintained relationships with both on and off premise accounts
  • Put together power point presentations and presented to AE’s, distributor, sales force and head quarter buyers
  • Field work four to five days a week
  • Manage inventory shipment and depletions
  • Monitor the market and competition to assess opportunities and new growth potential
  • Clear communication with Branch Managers, Area Managers, District Managers and sales force weekly and monthly to ensure all sales goals are on target and forecast upcoming sales
  • Executed Demos, tastings, staff trainings on small and large scales to bring brand and consumer awareness
  • Monitored inventory levels, ensuring optimal stock availability to meet customer demands.
  • Implemented effective merchandising tactics that enhanced product presentation at retail locations.
  • Provided comprehensive training and support for sales staff, leading to improved productivity and team morale.
  • Developed and executed targeted sales strategies to improve overall revenue growth within the territory.
  • Analyze sales data and accounts to continue to build top 400 account list for on and off premise
  • Manage sample budget and T&E accounts
  • 2020 Sales increased +102%
  • 2021 Year to Date sales +16%.
  • Managed a team of sales representatives, resulting in enhanced regional earnings.

Regional Manager Pacific Northwest

Avitae USA
11.2017 - 08.2019
  • Within four weeks of being hired promoted to Area Manager, managing CA sales reps
  • Three weeks later promoted to run Washington, Oregon and Alaska, reporting directly to the President
  • In October of 2018 promoted to Regional Manager for the Pacific Northwest
  • In a short amount of time. The region increased in units and velocity
  • Meeting with Head Quarter buyers for new item placements and programming
  • Responsible for cleaning up the market and building Avitae in the chains
  • Looking for new opportunities to grow the Avitae brand
  • Working with Distribution companies to manage goals and brand awareness
  • Managing Basemakers our merchandising company
  • Presenting at team meetings discussing programming, marketing, brand knowledge and scheduling work withs
  • Field work four days a week
  • Training valley sales rep on how to make an account call and how to execute looking for space to build brand awareness.
  • Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
  • Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
  • Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.

Regional Chain Manager and Specialty Division

Infinium Spirits
01.2015 - 01.2016
  • Responsible for Nor Cal chains (Safeway, Albertsons, BevMo, Save Mart, Lucky, Raley’s, CVS, Whole Foods, Winco (4) regions, Cost Plus)
  • 30% increase in ad space 2015
  • 40% increase in ad space 2016
  • New items presentations and execution to market
  • Managed chain AEs with pricing, programming and new item presentation
  • Performed weekly and monthly sales calls with AE’s, to ensure all sales goals are attained
  • Forecast all upcoming programming and case amounts
  • Analyzed competitor activity within channel through Nielsen and TM1 data to develop campaign to prevent loss sales
  • Put together and approved all scans and QD’s
  • Put together power point presentations and presented to AE’s, distributor sales force and head quarter buyers
  • Field work 3 to 4 times per week working with sales reps selling in and upselling the Infinium portfolio
  • Surveyed accounts to see what the competition is doing
  • Managed all samples, charge backs, expense and T&E budget.
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Maximized performance by monitoring daily activities and mentoring team members.

Market Manager East Bay/San Jose

Infinium Spirits
01.2013 - 01.2015
  • Grew and maintained relationships with both on and off premise accounts
  • Attended and presented at GSM’s and held monthly meetings with teams, DOS’s, DMs, and Area Managers
  • Planned and executed promos, demos, signings (Dan Aykroyd) and special events
  • Field work 3 to 4 times per week
  • Performed sales calls weekly and monthly with Branch Managers, District Managers and sales force to ensure all sales goals are on target and forecast upcoming sales
  • Managed sample, brand, and expense budgets
  • Worked with Young’s Market Specialty Division (Whole Foods, Mollie Stones, Bonfare, Andronico’s, Winco, Cost Plus).

Off Premise Market Manager Northern CA

Infinium Spirits
01.2008 - 01.2013
  • Established and maintained relationships with Northern California off premise accounts
  • Planned and executed off premise demos and tasting
  • Field work 3 to 4 times per week
  • Conducted meetings with V.P's, Branch Managers, Area Managers and District Managers weekly and monthly to ensure all sales goals are on target and forecast upcoming sales
  • Worked with Young’s Market Specialty Division (Whole Foods, Mollie Stones, Bonfare, Andronico’s, Mi Pueblo)
  • Point person for chain division attended and presented at GSMs, provided POS and marketing support
  • Managed monthly and annual T&E budget and sample budget.
  • Increased market share by identifying and capitalizing on emerging market trends.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Built brand awareness in local market and increased penetration with proactive strategies.
  • Drove customer satisfaction improvements through implementation of effective feedback mechanisms and prompt issue resolution.

Market Manager Northern CA

Infinium Spirits
01.2005 - 01.2008
  • In charge of managing Union City, San Jose, Fresno, Sacramento, and Santa Rosa branches for on and off premise
  • Field work 3 to 4 times per week
  • Planned promos, demos and special events (Carlos Santa)
  • Educated sales force on portfolio through brand training and tastings
  • Provided support to the chain division including presenting at their GSM’s
  • Provided support to the Specialty Division (Whole Foods, Mollie Stones, Bonfare, Andronico’s, Mi Pueblo)
  • Performed sales calls with VP’s, Branch Managers and District Managers to ensure all sales goals are on target and forecast upcoming sales
  • Managed monthly and annual T&E budget and sample budget.
  • Increased market share by identifying and capitalizing on emerging market trends.
  • Conducted regular market research to stay informed of industry trends and inform business strategy decisions.
  • Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
  • Built brand awareness in local market and increased penetration with proactive strategies.

District Manager Full Book Division

Young’s Market Company
01.2003 - 01.2005
  • Responsible for training and developing eight sales representatives that called on the Drug Channel in Northern California
  • Field work four times per week to help improve sales representative’s knowledge and selling capabilities to execute monthly goals
  • Responsible for meeting and recording daily, weekly and monthly quotas through Telxon reports
  • Managed team to ensure all sales quotas were met each month
  • Assisted with recruiting, hiring, and training of new employees on the team
  • Achieved Top District Manager of the Quarter 3 times.
  • Supervised locations to enforce high-quality standards of operation.
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
  • Modeled best practices for sales and customer service.
  • Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
  • Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
  • Built positive and productive relationships with store and field leadership.

District Trainer

Young’s Market Company
01.2002 - 01.2003
  • Assisted with training of new employees and company policies.
  • Evaluated effectiveness of training programs using various assessment tools, leading to continuous improvement efforts.
  • Maintained accurate records of employee training history, leading to informed decision-making regarding future development plans.
  • Identified performance gaps through analysis of employee data, leading to targeted interventions that improved overall productivity.

Chain Sales Representative

Young’s Market Company
01.2000 - 01.2003
  • In charge of Diageo and Brown Forman portfolios
  • Sold in case stacks, mass displays, end caps, side meds, and footprint bottles
  • Built wine and spirit mass display
  • Gained cold box execution
  • Participated in monthly surveys
  • Achieved all monthly goals
  • Achieved top sales rep of the year 3 times.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.

Skills

  • Sales Strategies
  • Networking and relationship building
  • Goals and performance
  • Presentations and public speaking
  • Sales Planning
  • Territory Management
  • Market Penetration
  • Key Performance Indicator Tracking
  • Sales Reporting
  • Sales team training
  • Sales Coaching
  • Client Relationship Management
  • Sales training and leadership
  • Deal Closing
  • Relationship Building

Timeline

Western Sales Director

Savage & Cooke
04.2022 - 05.2024

State Manager

Nv Group
04.2021 - 04.2022

Northern, CA Area Market Manager

Breckenridge Distillery
09.2019 - 04.2021

Regional Manager Pacific Northwest

Avitae USA
11.2017 - 08.2019

Regional Chain Manager and Specialty Division

Infinium Spirits
01.2015 - 01.2016

Market Manager East Bay/San Jose

Infinium Spirits
01.2013 - 01.2015

Off Premise Market Manager Northern CA

Infinium Spirits
01.2008 - 01.2013

Market Manager Northern CA

Infinium Spirits
01.2005 - 01.2008

District Manager Full Book Division

Young’s Market Company
01.2003 - 01.2005

District Trainer

Young’s Market Company
01.2002 - 01.2003

Chain Sales Representative

Young’s Market Company
01.2000 - 01.2003

Similar Profiles

CREATE PROFILE
Shannon Gill