Shannon Hance
Jamaica Plain,MA
Summary
Social media strategist with a background in multi-platform content planning, campaign execution, and audience growth. Drives engagement through accessible storytelling, short-form video, and data analysis, with measurable results including 16.9M impressions, 1.4M engagements, and 17% audience growth.
Overview
10
10
years of professional experience
Work History
Social Media Strategist
Stony Brook Medicine
East Setauket, NY
12.2023 - 07.2026
- Spearheaded end-to-end social media strategy across LinkedIn, Instagram, TikTok, Facebook, X, Threads, and YouTube, achieving over 16.9M impressions, 1.4M engagements, and 17% audience growth year-to-date.
- Developed and managed integrated content calendars to align with organizational priorities and drive engagement across service line initiatives, research advancements, and healthcare awareness campaigns.
- Translated complex clinical, scientific, and research-driven topics into accessible, audience-first content that drives engagement and trust.
- Collaborated with physicians, researchers, and executive leadership to cultivate thought leadership content and digital storytelling initiatives that strengthen organizational reputation.
- Interviewed subject matter experts and institutional leaders to uncover compelling stories and transform expertise into platform-native content.
- Produced short-form video content featuring physicians, patients, and organizational leaders, translating complex topics into engaging visual narratives.
- Analyzed platform KPIs and audience insights to develop performance reports and strategic recommendations that enhance engagement, reach, and content effectiveness.
Social Media Manager
Comfortex Window Fashions, Custom Brands Group
Remote
12.2021 - 12.2023
- Owned and scaled the organic social presence across Instagram, Facebook, Pinterest, and LinkedIn, aligning content with product marketing, seasonal campaigns, and business objectives.
- Developed and executed cross-platform content calendars in partnership with teams across multiple departments to align with campaigns and product launches.
- Orchestrated influencer marketing campaigns from strategy through execution, driving audience growth, brand awareness, and reusable content creation.
- Planned and produced short-form video content optimized for engagement and platform-specific performance.
- Analyzed performance data and audience insights to refine content strategy and elevate engagement metrics.
- Managed community engagement and customer interactions to fortify brand trust and loyalty.
Social Media Strategist
Raymour & Flanigan Furniture and Mattresses
Liverpool, NY
01.2019 - 12.2021
- Directed multimillion-dollar influencer marketing program overseeing agency collaboration, creator identification and vetting, brief development, contract management, and campaign execution across TikTok, Instagram, and YouTube.
- Developed integrated organic and paid strategies across Instagram, Facebook, Pinterest, Snapchat, YouTube, and X, driving full-funnel brand awareness and engagement for a major national retailer.
- Analyzed performance data to drive month-over-month engagement growth and improve campaign efficiency, presenting insights and recommendations to marketing leadership.
- Led social-first photoshoots to produce lifestyle-forward, platform-optimized creative assets; identified trend opportunities and executed real-time reactive marketing during major cultural moments.
Social Media Coordinator
Raymour & Flanigan Furniture and Mattresses
Liverpool, NY
01.2017 - 01.2019
- Coordinated execution of organic and paid social campaigns, ensuring seamless content rollout across multiple platforms to enhance audience engagement.
- Managed daily publishing, scheduling, and community engagement, ensuring timely, on-brand audience interactions.
- Identified high-performing content for boosting in paid social efforts and monitored performance metrics to optimize campaign effectiveness.
- Collaborated cross-functionally with marketing and creative teams to support campaign launches and content development.
Education
BA - Public Relations, Minor in English
Le Moyne College
Syracuse, NY12-2017
Skills
- Social media analytics
- Influencer campaign management
- Content calendar management
- Paid social strategy
- Platform native content
- Community management
- Campaign planning
- Audience development
- Content production
- Cross functional communication
- Trend monitoring
- Social media management
- Social listening
- Video editing
Timeline
Social Media Strategist
Stony Brook Medicine
12.2023 - 07.2026
Social Media Manager
Comfortex Window Fashions, Custom Brands Group
12.2021 - 12.2023
Social Media Strategist
Raymour & Flanigan Furniture and Mattresses
01.2019 - 12.2021
Social Media Coordinator
Raymour & Flanigan Furniture and Mattresses
01.2017 - 01.2019
BA - Public Relations, Minor in English
Le Moyne College