Summary
Overview
Work History
Skills
References
Links
Timeline
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Shannon Hill

Shannon Hill

San Antonio,Texas

Summary

Dynamic leader with a proven track record at PONY-O Hair Accessories, transforming marketing strategies into a 100% revenue increase. Expert in digital marketing and brand development, leveraging creativity and networking to exceed business goals. Skilled in building cross-functional teams and fostering international relationships, demonstrating exceptional communication and problem-solving abilities.

Overview

15
15
years of professional experience

Work History

VP of Marketing and Sales

Impulse Industries
Boerne, Texas
04.2024 - Current
  • Developed strategic plans to align business objectives with the company's long-term goals.
  • Gathered and analyzed data to identify areas for improvement in operations and processes.
  • Cultivated relationships with key stakeholders, including customers, vendors, and partners.
  • Analyzed competitive landscape to develop strategies for maintaining a competitive edge in the industry.
  • Negotiated contracts with suppliers to secure favorable terms for the organization.
  • Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging industry trends.
  • Drove revenue by cultivating successful client relations.
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market.
  • Researched potential customers using various sources such as public records, web searches.

VP of Marketing

PONY-O Hair Accessories
San Antonio, Texas
08.2017 - 02.2024
  • Led a cross-functional team in creating and launching a successful new product line
  • Launched a new product to social media which took the company from $3,000 a month, to $1,000,000 a month in the matter of 3 months of launching the social media campaign
  • Created comprehensive digital marketing campaigns, including website design and development, content creation, and social media management
  • Spearheaded the launch of a new marketing campaign that generated a 100% increase in revenue
  • Devised and implemented effective marketing and advertising campaigns to increase brand awareness
  • Managed all photo and commercial shoots
  • Hired models, photographers, videographers, make-up artists, and hair stylists
  • Scouted all location shoots
  • Produced over 10,000 videos and images
  • Oversaw the design and launch of a new website, resulting in a 40% increase in website traffic
  • Established and maintained relationships with media and advertising outlets to maximize brand exposure
  • Generated and managed marketing content across multiple channels, including print (Elle Magazine, Rolling Stones, and INSTYLE), digital and social media
  • Managed relationships with influencers and celebrity hair stylists
  • Experienced in post-production techniques such as color correction and retouching
  • Edited images for a wide range of clients, including magazines, catalogs, and websites
  • Successfully developed and launched a variety of video projects from concept to completion
  • Directed on-location and studio shoots, managing actors, and editing footage.

Texas Territory Distributor

HaloCouture Extensions
San Antonio, Texas
02.2011 - 08.2016
  • Led the development of marketing materials and campaigns to increase brand awareness
  • Created all the marketing content
  • Developed and implemented strategies to increase sales and market share in key markets
  • Created and maintained strong relationships with customers to foster loyalty and increase sales
  • Developed and managed a budget to ensure efficient and cost-effective utilization of resources
  • Analyzed customer needs and identified new opportunities to expand the customer base
  • Developed strong customer relations by providing timely and accurate information and solutions to customer inquiries

Manager

HaloCouture Hair Extensions
Temecula, California
06.2009 - 02.2011
  • Managed a team of 10 employees to ensure efficient operations and customer service
  • Participated in the planning and execution of successful marketing campaigns
  • Delegated tasks and responsibilities to team members in order to maximize productivity
  • Monitored daily operations to ensure compliance with company policies and procedures
  • Developed and maintained positive relationships with clients and staff
  • Developed and implemented strategies to improve customer satisfaction and loyalty
  • Helped coordinate tradeshows and staff

Skills

  • Leadership
  • Networking
  • Brand Management
  • Digital Marketing
  • Creativity
  • Creative Thinking
  • Teamwork
  • Relationship Building
  • Problem-solving
  • Communication
  • Cross-functional team leadership
  • International business
  • Executive-level support
  • Cultural Awareness
  • Negotiation
  • Business strategy
  • Brand Development

References

  • Nicol Harvie, Owner - PONY-O Hair Accessories, Nicol@ponyo.com, 303-589-9342
  • Beth Reed, Co-Owner - PONY-O, Beth@ponyo.com, 720-272-5033

Links

Company Instagram, Personal Instagram

Timeline

VP of Marketing and Sales

Impulse Industries
04.2024 - Current

VP of Marketing

PONY-O Hair Accessories
08.2017 - 02.2024

Texas Territory Distributor

HaloCouture Extensions
02.2011 - 08.2016

Manager

HaloCouture Hair Extensions
06.2009 - 02.2011

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Shannon Hill