Shannon Simpson

• Manage multiple projects with the ability to meet constant deadlines with the flexibility to manage shifting priorities in a fast-paced work environment
• Responsible for the planning, creation, management, and analysis of content for Viterbo's primary social media platforms
• Increased the degree to which social media is utilized
• Monitor and respond to social media comments and messages and decide when to elevate to the Crisis Response team
• Serve as a resource for lost accounts or lost logins
• Implemented VU Social Media Group for Administrators of all other Viterbo-related social media platforms
• Recruited students to provide monthly Instagram Takeovers
• Create and manage content for digital marketing campaigns
• Manage digital marketing ads for Facebook, Google Ads, and Microsoft Bing
• Utilize analytics tools to measure and report on digital marketing ads and campaigns
• Collaborate with staff, faculty, and students for content creation of social media and digital ads
• Key member of the Crisis Response Team, Emergency Response Team, and Servant Leadership Conference Committee
• Manage relationships and advise digital media agencies on the objectives and goals of digital media strategy
• Schedule social media content in our Sprout Social Content Management System
• Reconcile department credit card expenses for digital advertising campaigns
• Developed and implemented new digital marketing strategies based on current market trends
• Utilized Google Analytics to track key performance indicators and measure campaign effectiveness
• Implemented tracking tools such as Google Tag Manager to monitor user behavior on websites
• Created engaging content for multiple social media platforms that increased followers
• Tracked results of campaigns across different channels for accurate measurement of return on investment
• Maintained comprehensive understanding of emerging trends in digital space to adapt accordingly

• Same duties as Digital Marketing Manager. *Promotion

• Company Overview: Global, commercial printer, specializing in pressure-sensitive labels, decals, and overlays
• Utilized various digital marketing channels, such as social media, email marketing, and SEO, to achieve
• Created engaging content for multiple social media platforms that increased followers by 30%
• Responsible for the planning, creation, management, and analysis of content for digital and social media channels with a specific emphasis on maximizing conversion and growth
• Developed, edited, and published original, engaging text content for social media including blogs and social media ads
• Assisted the Marketing Manager to develop image and video content for Social Media use
• Played a critical role in representing the voice of the company
• Promoted company products and services to drive prospects to conversions
• Partnered with Human Resources to create recruitment ad content and recruitment activities
• Facilitated online conversations with customers and prospects
• Acted as company reporter working closely with other departments to develop specific content related to events, milestones, new equipment, processes, and other opportunities
• Trained co-workers to use Social Media, Debut Video Capture Software, and Email
• Supported lead-generation activities within each territory through communication with direct salespeople and independent sales representatives
• Created and implemented the Brand Ambassador Program
• Managed 16 members of the program
• Fluent in Hootsuite content management system
• Global, commercial printer, specializing in pressure-sensitive labels, decals, and overlays

• Served as the first point of contact for prospective customers.
• Introduced, developed, and maintained relationships with global customers who require screen printingflexographic printing, digital printing, in-mold decorating, and in-mold electronics, such as membraneswitches, touch screens, etc. (Labels, Nameplates, Decals, Panels/Overlays).
• Assisted with creating and posting social media content, including blogs. Analyzing social media andwebsite data for ROI. Prepared Sales and Marketing brochures and sample packets for the Sales Team.Assisted with developing content for the Sales Resource Newsletter and Library.

• Company Overview: Specializes in the placement of highly qualified assignment employees in temporary, temp-to-hire, and permanent jobs
• Recruited to fill job vacancies within multiple occupational fields from entry-level laborers and clerical to senior-level management positions
• Communicated with Managers and Human Resources Departments at a variety of employers to understand employment needs and coordinate new hires
• Screened and interviewed applicants for open job vacancies
• Presented New Hire Orientation, including drug screens
• Data Entry for employee database
• Specializes in the placement of highly qualified assignment employees in temporary, temp-to-hire, and permanent jobs

• Company Overview: Industry leader of top label suppliers to some of the largest brands in the beverage, food, and consumer products markets
• Led recruitment process for the Airport Road Production -Operations facility, Maintenance Department, and Shipping and Receiving Department; Placed advertising, screened applications, conducted interviews, and extended offers
• HRIS management of new and terminated employees
• Assisted with enrolling employees in Benefits and OBRA
• Administers FMLA and Personal Leaves of Absence
• Processed Unemployment claims
• Provided employee relation coaching and assisted with the disciplinary and termination process for the Production Group Leads, Maintenance Manager, and Shipping/Receiving/ Manager
• Led New Employee Orientation
• Industry leader of top label suppliers to some of the largest brands in the beverage, food, and consumer products markets

• Supervised Recruiter and Administrative Assistant
• Assisted with the recruitment process and new hire orientation.
• HRIS of new and terminated employees: ADP.
• Assisted with enrolling employees in benefits and COBRA.
• Administered FMLA and personal leaves of absence.
• Processed unemployment claims.
• Provided employee relation coaching and assisted with disciplinary actions and terminations.
• Safety Committee Chairperson.

• Assisted in developing the setup and structure of the new Human Resources Department.

• Hired 100 plus employees for 5 office locations within six-months of opening the division.

• Selected applicants for. managerial, professional, and paraprofessional positions. (union and non-union positions).

• Participated in Union contract compliance and negotiations.

• Administered Benefits.

• Managed the performance management systems.

• Supervised On-Call/Casual/Temporary Employees.

• Directed work assignments and monitor performance.

• Launched and maintained safety and training programs.

• Served as Chairperson of the Safety and Training Committee.

• Processed, investigated, and reported Worker's.

• Compensation claims and provided ergonomics assessment for employees.

• Answering questions, interpreting, and administering policies and procedures, and work-related issues.

• Assisted in the termination process.

• Interim Manager for Eagle Crest Senior Living - 2007-2008. Supervised Department Heads and assisted with managing the Nursing, Housekeeping, Dietary, Maintenance, and Recreation Departments. Managed residents’ care and room rates. Analyzed and modified the employee orientation program to foster a positive attitude toward organizational objectives and reduce turnover. Advised managers on organizational policies and procedures and assisted with administering disciplinary procedures and termination of employees.
• Reduced work-related injuries through the development of the safety training program.
• Administered benefits.
• Represented the organization at recruitment events and job fairs.
• Filled staff vacancies and recruited and selected applicants.
• Processed, investigated, and reported Workers' Compensation claims. Chaired the Safety Committee.
• Participated in the Personnel Committee. H.R. Database Management-Kronos.

• Redesigned and presented a new employee orientation program, reducing staff turnover. Identified staff vacancies and recruited, interviewed, and selected applicants. Processed workers' compensation claims. Chair of the Personnel and Safety Committee. Represented the organization at recruitment and job fair events, reducing staff turnover. Personnel file maintenance.

• Head of department; supervised one full-time employee and five part-time employees.• Organized daily work distribution and prepared work schedules,evaluated performance, and interviewed potential employees.• Planned and led specific activities to meet the individualphysical, mental, and social needs of each resident.• Wrote care plans and participated in care plan reviews with familyand residents.• Managed the volunteer program by recruiting, screening, training,and scheduling volunteers.