Shannon Kelley
Digital Leader, Project Manager | VP Digital Platforms & Partnerships
Columbia,SC
Summary
Versatile Project Team Member adept at learning new tasks quickly to maximize project contributions. Solid track record of consistently exceeding targets in productivity and work quality. Always exploring ways to go above and beyond expected performance to support team.
Overview
23
23
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
VP of Digital Platforms & Partnerships
Beasley Media Group, LLC
11.2021 - Current
- Determine the product delivery and horizontal roadmap that delivers incremental value for multiple quarters, modify roadmap based on changing market needs, customer behavior, risk and controls, needs and opportunities
- Product Owner on all deliverables
- Oversight of Agency Web Services
- Execute strategic deals and manage partnerships with key/critical digital distribution & platforms
Director of Project Management
Beasley Media Group, LLC
01.2019 - 11.2021
- Manage team of developers and project managers to support 65+ brand websites on the WordPress platform
- Vendor ownership and partner relationships
- Project management and QA processes
- Implement agile principles to increase speed and frequency of product delivery by maintaining and communicating a prioritized and detailed product backlog
- Work with stakeholders to identify and create new digital experiences to increase revenue and audience engagement
Corporate Director of Digital Content
Beasley Media Group, LLC
04.2015 - 01.2019
- Develop and implement Corporate content strategy and best practices targeting specific company KPIs
- Manage strategies and operations of the centralized content team
- Collaborate with execs to improve website functionality, SEO, UX/UI
- Training for support staff on WordPress, podcasting, email marketing, content, and social media best practices
Digital Content Manager
CBS Radio
10.2009 - 04.2015
- Content strategy
- Management of local content editorial team
- Email marketing, social media marketing
- Custom digital solutions for programming, promotions, and sales
Webmaster
CBS Radio
05.2000 - 10.2009
- Designed, assisted in developing and managed market station websites
- Managed digital contesting and email marketing
- Worked with sales, promotions, and programming to ensure proper flow of content to websites
Education
BA - Experimental Psychology, Psychology
University of South Carolina
01.1995 - 01.1999
Skills
Relationship building and retention
Project support
Teamwork and Collaboration
Agile Workflow
Project Management
Scrum methodology
WordPress CMS management
Web analytics
Process improvements
Communication and writing skills
Certification
Certified ScrumMaster, ScrumAlliance
Timeline
VP of Digital Platforms & Partnerships
Beasley Media Group, LLC
11.2021 - Current
Certified Scrum Product Owner, ScrumAlliance
02-2021
Certified ScrumMaster, ScrumAlliance
02-2020
Director of Project Management
Beasley Media Group, LLC
01.2019 - 11.2021
Corporate Director of Digital Content
Beasley Media Group, LLC
04.2015 - 01.2019
Digital Content Manager
CBS Radio
10.2009 - 04.2015
Webmaster
CBS Radio
05.2000 - 10.2009
BA - Experimental Psychology, Psychology
University of South Carolina
01.1995 - 01.1999