Summary

Overview

Work History

Education

Skills

Affiliations

Timeline

SHANNON KING

Corporate Digital Sales And Marketing Manager

Canfield,OH

Summary

Strategic sales and marketing professional with eight years of outside business to business sales and 18 total years of sales experience. Incorporates a driven and optimistic attitude with compassion and exceptional listening skills. A business analyst with the drive to create and implement necessary KPI's, reports, processes, and the ability to learn new products and processes quickly. Excels at influencing high-impact communications, therefore forming a foundation for all impactful and long-lasting business relationships. Experience in training sales team in new sales and marketing initiatives as well as CRM administration and implementation.

Overview

years of professional experience

Work History

Business Development Manager, Corporate Marketing

PANELMATIC INC

Remote

01.2014 - Current

Developed a new digital strategy and role to increase revenue with new global business, resulting in over $2M in sales its first year
Head implementation and administration of new CRM (Salesforce) and create new digital sales process for efficient adaptation
Training of CRM to sales and operations teams (six locations throughout the US)
Create CRM fields to capture necessary business metrics and KPIs in order to strategize more efficiently for future sales and marketing efforts
Helped market and grow the control house portion of the business enough to justify creating an entirely new location solely for that product line. Helped research and find the appropriate facility and worked with the local Chamber of Commerce to discover grant and incentive opportunities.
Generated a $4M new OEM customer to help fill the void of the large amount of business leaving to the new division. This is one of the largest accounts in the Youngstown location's history.
Appointed by the Quality Manager to perform annual internal Management audits per ISO9001:2015
Worked with the Ohio State Board of Registration for Professional Engineers and Surveyors to update and certify our company presentation (used for “Lunch and Learns”) to qualify as acceptable to offer a professional development credit hour (PDH). Doing so even further increased C-suite attendance.
Analyze, design, plan, execute, and follow through various trade shows (typically 1-2 with booth set-ups per year)
Manage WordPress website and increase SEO through managing heading tags, keywords, and content
Manage corporate career needs via Indeed, Glassdoor, Zip Recruiter, and LinkedIn
Manage Marketing agencies and interns to maintain business goals and increase revenue through paid ad campaigns (Google Ads and LinkedIn ads) and content creation.
Reached out to potential customers via telephone, email and in-person inquiries.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Worked with existing customers to increase purchases of products and services.
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
Performed research to uncover potential target areas, markets and industries.
Created reports and presentations detailing business development activities.

Office Manager

VICTORY CHRISTIAN CENTER

, OH

01.2013 - 01.2014

Managed an office staff of seven employees and multiple volunteers for a church of seven locations at the time, and over 3000 members
Responsible for hiring (including DISC profile psychological evaluation) performance evaluations, office support, community support and charity, special events management, and streamlining processes for efficient operation in a business with ever-changing initiatives and rapid growth
Managed congregation and volunteer’s communication via mail merge, email campaigns, and phone tree recordings
Managed the church food pantry with a monthly public event requiring working with and ordering food from the Second Harvest Food Bank as well as keeping inventory and coordinating shipments
Managed over 100 volunteers that rotated assisting in the office needs, food pantry, and church events
Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.

Administrative Assistant

Panelmatic

01.2012 - 01.2014

Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
Executed record filing system to improve document organization and management.
Offered technical support and troubleshot issues to enhance office productivity.
Interacted with vendors to purchase and set up equipment and services.
Managed relational database to store information for reference, reporting and analysis.
Managed incoming correspondence to enhance employee performance and reduce time spent on processing and responding.
Booked airfare, hotel and ground transportation to coordinate office travel.

Leasing Agent

GMS Management

09.2007 - 02.2012

Handled tenant communications by quickly responding to requests for maintenance and answering any questions or concerns.
Performed background, reference and credit checks as part of screening process of prospective tenants.
Toured property with prospective tenants and provided wealth of information in regards to its key features.
Kept records accurate, detailed and fully compliant with reporting requirements to meet state, local and federal housing requirements.
Marketed property to local businesses through collateral, emails and phone calls.
Recruited new residents through website advertising and marketing.
Conducted property showings to highlight features, answer questions and redirect concerns to close contracts.
Resolved conflicts between tenants regarding noise, encroachments and parking.
Kept meticulous records of correspondence between management and tenants.
Distributed and followed up on tenant renewal notices.
Escalated major issues to property manager for immediate remediation.
Monitored advertising effectiveness by gathering information about market competition in local area.
Experienced with new construction, student housing, and luxury apartment buildings.