Overview
Work History
Education
Software
Timeline
Generic

Shannon Kingston

Charlotte,NC

Overview

9
9
years of professional experience

Work History

Digital Experience Associate

Charlotte FC
05.2023 - Current
  • Run day-to-day Charlotte FC digital platforms – first team websites & app and all MLS Next Pro digital platforms – including but not limited to web page design and building, writing and editing long form exposures, SEO optimization, campaign tracking and updates, posting of videos, photo albums, articles, for the website. App experience design and building, app push notifications and app interface design.
  • Work with Marketing, Ticketing, and Content/Creative departments to take brand initiatives and lead design for website campaigns for fans to experience important club and player moments in long form capacities
  • Support larger digital marketing team to brainstorm new ideas to improve user experience, increase the full knowledge of the fanbase and open new revenue streams
  • Create lead generation forms and campaign landing pages with relevant tracking tags for source attribution
  • Support and execute activations and digital experiences for fan engagement across all digital experiences

Queens News Service Journalist

Queens University of Charlotte
09.2022 - 05.2023
  • Generated local Charlotte news pieces with both written and creative visual components
  • Researched, scheduled and conducted interviews to add to the stories

Marketing and Communications Intern

Greater Springfield Habitat for Humanity
06.2021 - 08.2021
  • Design and market organization updates and resources
  • Conduct interviews and develop stories for website and monthly newsletter
  • Created a variety of content for organization’s social media and website

Lacrosse Referee

USA Lacrosse
03.2016 - Current
  • Nationally certified Youth and High School levels
  • Panel member and presenter at 2019 National Lacrosse Convention
  • Work recruiting tournaments throughout the country

Congressional Campaign Intern

Richie Neal for Congress
06.2020 - 09.2020
  • Identified potential voters, motivated voter turnout by phone and at campaign events
  • Worked campaign headquarters and voter turnout events

Education

Queens University of Charlotte

Academics

Athletics-Lacrosse

Software

Adobe Suites ie Photoshop, Illustrator, XD
Forge (web program)
Rover and Fan Reach(app program)
Google Ads & Google Analytics
Youtube
Brightcove
Formstack

Timeline

Digital Experience Associate

Charlotte FC
05.2023 - Current

Queens News Service Journalist

Queens University of Charlotte
09.2022 - 05.2023

Marketing and Communications Intern

Greater Springfield Habitat for Humanity
06.2021 - 08.2021

Congressional Campaign Intern

Richie Neal for Congress
06.2020 - 09.2020

Lacrosse Referee

USA Lacrosse
03.2016 - Current

Queens University of Charlotte

Academics

Athletics-Lacrosse

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Shannon Kingston