Shannon Kirby
Frisco,TX
Summary
Dynamic professional with demonstrated success in developing and executing innovative marketing strategies to boost sales, while maintaining operational efficiency. Skilled in budget management to reduce costs and maximize profits. Passion for food preparation, providing quality products to customers. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
9
9
years of professional experience
Work History
Bar Manager
Pangea Bar And Restaurant
2020.01 - 2023.07
- Closed out cash register and prepared cashier report at close of business.
- Maximized customer service by training staff, overseeing operations, and resolving issues.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Adhered to state laws regarding alcoholic beverage services and customer regulations.
- Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
- Crafted special drink and cocktail menu items for seasonal offerings.
- Consulted with managers to organize special events and promotions.
- Guaranteed optimal beverage stock by assessing inventory and collaborating with owners for corrective action planning to limit expenses.
- Improved customer service rankings by resolving issues quickly and accurately.
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks, and customer-focused events.
Marketing Manager
Favorite Staffing
2021.03 - 2022.11
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Marketing Coordinator
Concrete Cowboy
2020.03 - 2022.07
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
Area Director of Operations
The Grind Burger Bar
2018.03 - 2020.02
- Led and supported processes to exceed customer expectations and support alignment of sales team with company values and objectives.
- Built culture of employee motivation and active engagement through targeted monthly goals and accountability systems with positive reinforcement.
- Identified and implemented operational improvements related to workflow, resource acquisition and layout, supporting integrated solutions to identified deficiencies.
- Established operational performance metrics, standards and benchmarks for direct reports and employees to follow in providing high-quality service and customer satisfaction.
- Worked cross-departmentally to troubleshoot order and inventory-related issues, generating widespread collaboration and supporting lasting internal partnerships.
- Oversaw day-to-day production activities in accordance with business objectives.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Analyzed business operations and implemented strategies to improve operational cohesiveness.
- Monitored budget and utilized operational resources.
Key Holder
Cotton Patch Cafe
2014.01 - 2018.03
- Assisted with team responsibilities by cleaning, managing cash registers, and product merchandising.
- Oversaw store operations by counting cash drawers, reviewing equipment management, and supervising staff.
- Engaged with customers to build rapport and promote long-term loyalty for increased sales.
- Swept and mopped floor, wiped windows and fixtures after closing to maintain organized and tidy store.
- Trained and supervised new employees to apply best practices in customer service and store operations.
- Streamlined opening and closing procedures as integral member of store staff.
- Scheduled employees, prepared bank deposits and drafted sales reports to keep daily processes running smoothly.
- Inspected stocks to identify shortages, replenish supply and maintain consistent inventory.
Education
Master of Arts - Law (Pre-Law)
Southern Methodist University
Dallas, TX06.2022
Bachelor of Arts - Psychology
University of Arkansas, Fayetteville
Fayetteville, AR05.2019
Skills
- Responsible Alcohol Service
- Rule Enforcement
- Inventory Management
- Regulatory Compliance
- Vendor Relationship Management
- Cost Control
- Restaurant Management
- Bar Management
- Event Coordination
- Performance Monitoring
Accomplishments
- Oversaw 65+ employees in a bar bringing in $45,000 in monthly revenue.
- Saved company $5,550 per month in inventory costs by finding new alcohol vendors.
- Improved team productivity with morale-boosting incentives.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Supervised team of 65+ staff members.
- Documented and resolved employee and customer which led to success within the business.
Timeline
Marketing Manager
Favorite Staffing
2021.03 - 2022.11
Marketing Coordinator
Concrete Cowboy
2020.03 - 2022.07
Bar Manager
Pangea Bar And Restaurant
2020.01 - 2023.07
Area Director of Operations
The Grind Burger Bar
2018.03 - 2020.02
Key Holder
Cotton Patch Cafe
2014.01 - 2018.03
Master of Arts - Law (Pre-Law)
Southern Methodist University
Bachelor of Arts - Psychology
University of Arkansas, Fayetteville
Similar Profiles
Mehdi FaresMehdi Fares
Server/bartender at Pangea - Restaurant, Bar & Supper ClubServer/bartender at Pangea - Restaurant, Bar & Supper Club
HAFSATOU B BAHHAFSATOU B BAH
CASHIER at PANGEA ISLAND MARKET LLCCASHIER at PANGEA ISLAND MARKET LLC
Kalani BottariKalani Bottari
Fundraising Intern at Pangea PragueFundraising Intern at Pangea Prague