Shannon Knowlton
Alpena,MI
Summary
16 Years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
16
16
years of professional experience
Work History
Senior Advertising Consultant
The Alpena News
Alpena, MI
10.2006 - Current
- Recommended specific advertising strategies based on company goals, developing individualized plans to generate revenue and build customer base.
- Contributed to business strategy through in-depth market research to understand opportunities, positioning and financial value.
- Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
- Produced tables, graphs and reports in support of analytical and research projects.
- Developed processes to continuously monitor external advertising sphere to identify and deliver relevant insights for businesses.
- Made outbound calls to existing customers to upsell advertising packages.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Helped customers in determining design and layout of sold and spec ads.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Conducted market research to attract clients in new territories.
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Met and exceeded revenue goals by 15% through generating new leads and identifying new clients.
- Contributed to 10%-15% and growth in 2007-2021 by developing strong relationships with clients and up-selling additional services.
- Generated $650000 in sales during 2021 to surpass quota by 10%.
- Closed $650000 in sales and earned 12%.
- Contacted clients in person and on telephone to obtain feedback about services purchased.
- Met with over 100's potential clients per 2006-2022 to discuss advertising needs and goals.
- Prepared and delivered over 100's sales presentations per 2006-2022 to sell new advertising programs.
- Utilized effective marketing techniques to increase brand recognition.
- Increased sales average through prospecting for new business at networking events and cold calling.
- Used cold calling to reach out to local business owners needing new advertising products and services.
- Presented advertising campaigns to clients for approval or adjustment.
Education
High School Diploma -
06.1989
Skills
- Outbound Calls
- Active Listening
- Excellent Negotiating Tactics
- Social Media Platforms
- Sales Presentation Development
- Management Collaboration
- Strong Lead Development Skills
- Client Satisfaction
- Media Kits
- Prospecting and Cold Calling
- Professional Development
- Persuasive Negotiations
- Media Options
- Complex Problem-Solving
- Client Needs Assessment
- Promotional Campaigns
- Pricing Structures
- Building Advertisements
- Efficient Service
- Customer Care
- Effective Presentations
- Sales Pipeline Development
- Key Relationships
- Special Requests
- Client Meetings
- Service Quality
- Customer Loyalty
- Client Contact
- Corporate Training
- Training Programs
- Product and Service Information
- Public and Media Relations
- Social Media Engagement
- Customer Consultations
- Employee Evaluation
- Overcoming Objections
- Revenue Projections
- Mobile Devices
- Marketing and Advertising Strategies
- Social Perceptiveness
- Client Correspondence
- Service Agreements
- Event Networking
- Administering Social Media Accounts
- Excellent Verbal Communication Skills
- Marketing and Sales
- Brand Visibility
- Up selling
- Advertising
- Traditional advertising planning
- Business consultant
- Advertising and promotion
- Advertising knowledge
- Advertising strategies
- Print advertising
- Advertising campaign development
- Advertising Scheduling
- Reports for senior management
- Point-of-purchase advertising
- Web site advertising
- Promotional marketing and advertising
- Multi-channel advertising
Timeline
Senior Advertising Consultant - The Alpena News
10.2006 - Current
Atlanta High School - High School Diploma,
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