Shannon Lane
Oakland,FL
Summary
Hardworking and driven sales professional equipped to revitalize sales operations to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Proven skills in sales, digital marketing, promotions, and project management.
Overview
10
10
years of professional experience
Work History
Member Sales Manager
Visit Orlando
06.2022 - Current
- Understanding changing market dynamics and implementing a digital marketing strategy to help target the right audience at the right time to expand our members business
- Customizing marketing decks to fit each members individual needs and present available programs
- Creating new advertising partnerships with non-advertising members, while maintaining and expanding a strong partnership with advertising members
- Collaborate with the marketing and creative departments to ensure successful campaigns.
Executive Inside Sales Assistant
Peak Voltage
07.2020 - 06.2022
- Maintaining regular contact with existing and potential customers to ensure their satisfaction
- Complete appropriate internal paperwork in support of all sales activities
- Organize and implement sales presentations to ensure all materials are prepared before meetings and deadlines
- Collaborate with the sales staff to monitor active purchase orders and make sure that those orders are completed on time.
Sales Representative
Graybar Electric
07.2019 - 05.2020
- Develop and maintain outstanding working relationships with customers to ensure customer satisfaction
- Rotate through different areas of the business: sales, logistics, customer service, transactional and project processes
- Expand vertical markets through margin management and customer exposure to all categories of sale.
Account Executive
Entercom Media
05.2018 - 07.2019
- Responsible for uncovering client needs and crafting solutions via our products including: digital, radio, and events
- Building strong relationships with clients to ensure their success and repeat business
- Proactively developing new business via walk-in and phone cold calling
- Close business and oversee the execution of the marketing campaign and exceed client expectations.
CLIENT SERVICE COORDINATOR
COX MEDIA GROUP
02.2017 - 05.2018
- Planning, coordination and execution of sales promotions for assigned Account Managers
- Complete appropriate internal paperwork in support of all sales activities.
FRONT DESK ASSISTANT
COX MEDIA GROUP
02.2016 - 02.2017
- Enhance listener-company and client-company relationships by providing exceptional customer service and creating memorable experiences
- Organize and distribute station-specific documents that require discretion and confidentiality
- Create and maintain spreadsheets necessary for effective operations, including monthly inventory status reports.
PROMOTIONS ASSISTANT
WWKA-K92.3/98.9WMMO
08.2015 - 02.2017
- Engage and update listeners through frequent social media posts, PR activities/reporting and online updates
- Assist in the setup, execution and break down of promotional events such as sales remotes, concerts and festivals
- Create and schedule station contests in PromoSuite; notify and record winners; prepare required documents for record database.
THEATER OPERATIONS-CONVENTION GUIDE
WALT DISNEY WORLD
05.2014 - 07.2015
- Responsible for crowd management
- Constantly focusing on guest interaction
- Organize public and private park events.
- Enhanced guest experience by providing informative and engaging guided tours.
Education
Bachelor of Science - Radio/Television
College of Sciences, University of Central Florida Orlando
Cinema Studies
Minor Nicholson School of Communication, University of Central Florida Orlando
Skills
- Time Management
- Highly Organized
- Detail-oriented
- Effective Communication Skills
- Problem-Solving
- Teamwork
- Sales Tracking
- Market Research
- Pipeline Management
- Client Relationship Management
- Proposal Development
- Account Management
Technical
- Eventful
- PromoSuite
- Medley
- MS Word
- MS Excel
- MS PowerPoint
- MS Outlook
- Wide Orbit
- V-Creative
- DOT/XSM
Timeline
Member Sales Manager
Visit Orlando
06.2022 - Current
Executive Inside Sales Assistant
Peak Voltage
07.2020 - 06.2022
Sales Representative
Graybar Electric
07.2019 - 05.2020
Account Executive
Entercom Media
05.2018 - 07.2019
CLIENT SERVICE COORDINATOR
COX MEDIA GROUP
02.2017 - 05.2018
FRONT DESK ASSISTANT
COX MEDIA GROUP
02.2016 - 02.2017
PROMOTIONS ASSISTANT
WWKA-K92.3/98.9WMMO
08.2015 - 02.2017
THEATER OPERATIONS-CONVENTION GUIDE
WALT DISNEY WORLD
05.2014 - 07.2015
Bachelor of Science - Radio/Television
College of Sciences, University of Central Florida Orlando
Cinema Studies
Minor Nicholson School of Communication, University of Central Florida Orlando
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