Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Shannon Lark

Charlotte,NC

Summary

Experienced Advertising Account Manager with hardworking mentality and demonstrated success in increasing company profits. Skilled in oversight of teams of creative professionals to envision and execute successful business and product advertising campaigns. Proactive, results-oriented, and talented leader with a strong sense of current market conditions. Clear communicator and practiced multitasker with excellent problem-solving and relationship-building abilities. Looking for new professional challenge with a growing team.

Overview

7
7
years of professional experience

Work History

Account Manager

Society Awards
Charlotte, NC
06.2022 - Current
  • Cultivated and developed customer relationships to enable sustained revenue growth.
  • Established and maintained good public relations and networking within community to develop business.
  • Attended enrollment meetings to communicate client vision and program design to target audience.
  • Created and executed strategic plans for business opportunities through resource management and internal collaboration.
  • Drove new business development and client acquisition through. cold calling, lead generation and exceptional service.
  • Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
  • Studied and researched competitive landscape and emerging technologies to position brand in marketplace.
  • Maintained updated knowledge of changing industry, standards and trends related to accounts.
  • Utilized job-related software to input customer order details into system, accept payments and update accounts.
  • Developed strategic growth plans for new and existing customers.
  • Generated reports outlining performance metrics such as revenue growth, market share gains, customer acquisition rates and cost savings initiatives.
  • Assisted with developing marketing plans to increase brand awareness, drive customer acquisition, and retention efforts.
  • Managed social media accounts to engage with target audiences and promote brand visibility.

Advertising Project Manager

Community Journals
Greenville, SC
01.2022 - 12.2022
  • Established sales and service contracts with pricing structures and service terms for all publications.
  • Increased client revenue by creating effective advertising campaigns.
  • Extensive knowledge of Salesforce
  • Collaborated with graphic designers to produce high-quality advertising in line with brand image.
  • Managed campaign development, creative designs and ad tracking.
  • Developed attractive and engaging print and digital ads.
  • Conducted in-depth research into advertising options and PR strategies in order to design and optimize approaches.
  • Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met.
  • Devised updates to company online presence, including main business website.
  • Gathered and evaluated promotional data to improve future planning.
  • Managed existing portfolio and potential leads using CRM system.
  • Established sales and service contracts with pricing structures and service terms.
  • Explained to clients how specific types of advertising helped promote customer products or services.
  • Presented findings from data analysis in a clear, concise manner that was easily understood by clients at all levels of the organization.
  • Collaborated closely with senior management on long-term strategic planning initiatives related to projects in development or execution stages.
  • Developed detailed segmentation plans to identify target audiences for marketing campaigns through email and SMS marketing.

Marketing Account Executive

The Blood Connection
Piedmont , South Carolina
10.2020 - 12.2021
  • Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.
  • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Updated account plans based on changing markets, customer conditions and competitor activity.
  • Developed relationships with blood drive coordinators and provided individualized customer service to maintain longevity of accounts.
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Developed productive relationships with blood drive coordinators and donors to uncover needs and match available solutions.
  • Managed campaign development, creative designs and ad tracking.
  • Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
  • Negotiated contracts with vendors for media buys or other services needed for campaigns.
  • Monitored online conversations about brands, products, services to identify areas of improvement.
  • Developed and implemented strategies to increase community engagement.
  • Collaborated with department heads to develop annual operating budgets.

Donor Relations Representative

The Blood Connection
Piedmont , South Carolina
08.2019 - 10.2020
  • Evaluates and identifies existing eligible donor groups in assigned territory to reschedule.
  • Contacts blood drive coordinators and eligible donors according to a 6 week timeline
  • Ensures all blood drive information is entered and correct by the set deadlines.
  • Works with the blood drive coordinators to encourage creativity and successful campaigns to increase donor participation at blood drives.
  • Utilizes marketing tools to properly advertise blood drive details to blood drive coordinator(s) and donors within a particular sponsor group.
  • Ensures that blood drive coordinators are thanked, properly acknowledged, and provided results within 24 hours of blood drive end.
  • Analyzed customer feedback data to identify areas of improvement in products or services offered.
  • Maintained a high level of professionalism when interacting with donors and clients.

Sales Manager

Express
Spartanburg, South Carolina
05.2017 - 07.2019
  • Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
  • Tracked monthly sales to generate reports for business development planning.
  • Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
  • Improved profitability and developed pipeline by leveraging multiple marketing channels and sales strategies.
  • Engaged shoppers, providing assistance and information on merchandise and product features.
  • Made outbound sales calls to contact prospective leads, using effective communication skills.
  • Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic.
  • Maintained accurate and attractive merchandise displays to maximize purchases.
  • Researched and capitalized on emerging opportunities to build business and expand customer base.
  • Proactively recommended changes based on consumer needs and market trends to grow company.

Education

Bachelor of Arts - Communications

University of South Carolina Upstate
Spartanburg, SC
05.2019

High School Diploma -

Greenwood High School
Greenwood, SC
06.2015

Master of Arts - Advertising And Marketing Communication

Webster University
St Louis, MO

Skills

  • Leadership and team development
  • Strategic Planning
  • Experience using Salesforce
  • Excellent communication skills
  • Customer Acquisition
  • Messaging and speechwriting
  • Social media management
  • Advertisement and Marketing
  • Exceptional teamwork and flexibility
  • Data analysis and reporting
  • Cultural competency
  • Problem solving skills
  • Experience in leadership
  • Ability to maintain privacy
  • Database management
  • Organizational skills
  • Data analysis
  • Adaptability
  • Event planning
  • Social media expertise
  • Social Media skills
  • Program management

Accomplishments

Lambda Pi Eta - University of South Carolina Upstate communication honor society.

Active member of Alpha Kappa Alpha Sorority, Incorporated.

Affiliations

Volunteer at AGAPÉ Hospice in Spartanburg, SC.

TRIO (Student Support Services) USC Upstate– Peer Leader (3 years)

NAACP member

ETV Studios Student Intern

Collegiate Curls – Vice President and Secretary

Campus Activities Board – Marketing Events

Boys and Girls Club Mentor

Timeline

Account Manager

Society Awards
06.2022 - Current

Advertising Project Manager

Community Journals
01.2022 - 12.2022

Marketing Account Executive

The Blood Connection
10.2020 - 12.2021

Donor Relations Representative

The Blood Connection
08.2019 - 10.2020

Sales Manager

Express
05.2017 - 07.2019

Bachelor of Arts - Communications

University of South Carolina Upstate

High School Diploma -

Greenwood High School

Master of Arts - Advertising And Marketing Communication

Webster University

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Shannon Lark