Seasoned pet industry professional with well-rounded portfolio of veterinary, wholesale, sales, marketing, and merchandising experience. Strong track record of exceeding goals and driving new and innovative ideas into strategic plans that deliver revenue growth. Excellent team player who is passionate about positive results and highly motivated to succeed.
Overview
15
15
years of professional experience
Work History
ASSOCIATE CATEGORY MANAGER
Phillips Pet Food and Supplies
02.2022 - 08.2024
Responsible for managing over 35 vendors within the consumables category, representing over 60 million dollars in yearly revenue across 11 warehouses.
Main point of contact for managed vendors and organized all outgoing communication.
Works with vendors on marketing and promotional plans.
Collaborates with vendors on best blitz promotions to maximize sales.
Negotiates with vendors on promotional discount splits and contracts.
Evaluates inventory reports to determine if any vendor rationalizations or expansions will benefit the portfolio.
Research and analyze any potential new vendors.
Assess any gaps in specialty treat assortment that need to be filled.
Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
Developed and executed spend category to support business objectives.
Partnered with buyers to develop category-appropriate order frequency for spend under management.
Fostered positive work atmosphere by acting and communicating collaboratively with vendors.
Incorporated suggested changes to layouts and promotions to drive sales.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Managed budget allocation and resource utilization to maximize marketing ROI.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns and vendor launches.
INSIDE SALES REPRESENTATIVE
Phillips Pet Food and Supplies
05.2017 - 02.2022
Responsible for managing Mid-Atlantic region C, D, E Volume accounts while collaborating with internal and external partners
Identified customer needs, creating solutions, and ensuring a smooth sales process while in an office setting
Advanced the sales process, closing new business, achieving sales goals and objectives through telephone, email, web-based sales presentations and other technology that can help maximize non-customer facing efforts
Delivered 2018 & 2020 Sales Plan by 118%
Delivered Sales Plan 10 out of 12 Months in 2020
Delivered plan every month of 2021, with 10 months being over 120% to plan
Delivered Plan in 2021 Q1 at 119%, Q2 at 130.6%, Q3 at 130.8%, and Q4 at 143.7%
Top ISR for 2021 at 130% to plan and made President's Club for 2021
Handled all blitz organizing, product selection, discount negotiations and computing end sales and spiff pay-outs
Acted as coach, mentor, and trainer for new and existing team members
Collaborated with Category Management Team to build strategic plans for smaller footprints & lower sales volume independent & specialty distribution channels.
Managed friendly and professional customer interactions.
Determined needs, delivered solutions, and overcame objections through consultative selling skills.
Answered customers' questions regarding products, prices, and availability.
Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
Used CRM software to maintain detailed contact logs and account records.
Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.
VETERINARY TECHNICIAN SUPERVISOR
VCA Columbia Animal Hospital at Centre Park
10.2012 - 09.2016
Worked with subordinates, peers, and superiors to develop policies to improve the practice's workflow
Responsiveness to customers and other managerial and procedural issues that impacted the ability of the practice to provide high quality care for its pet parents and pets
Responsible for managing controlled substance logs including preparation and submission of monthly, regional, and yearly reports to regional management
Managed P&L with regards to purchasing and staffing budgeting
Developed and maintained strong relationships with pharmaceutical reps resulting in premier pricing, quick turn on needs and fast to market new product offerings for clients and their pets
Stayed abreast of industry trends, knowledge, and best practices with continued education through class courses, seminars, trade shows, etc
Managed all aspects of human resources from recruiting to staffing, training, coaching, performance improvement discussions and scheduling.
VETERINARY TECHNICIAN
VCA Columbia Animal Hospital at Hickory Ridge
08.2009 - 10.2012
Assisted with the treatment of animals by taking medical backgrounds from their owners and helping to administer treatments or medications
Performed blood draws & sample collections for testing as prescribed by doctor
Built strong, mutually respectful rapport with internal and external partners as well as pets and pet parents.
Managed client & doctor scheduling
Monitored surgical procedures and post-op recovery and care
Performed dental cleanings
Consistently found new ways to ensure animal safety & reduction of animal stress while performing x-ray & ultrasound procedures
Ensured hospital standards for cleanliness and safety were consistently met with the execution of maintenance and cleaning of all in-house equipment and instruments
Responsible for managing hospital VIP coupon program
Built and maintained strong relationships through consistent top-notch customer service resulting in high client retention rates and new customer referrals.
Education
Bachelor of Science - Biology
University of Maine At Machias
Machias, ME
05.2007
Skills
Microsoft Office Suite
Proficient with Excel V & X lookup
Sales Force
Power BI
Sequel
Adobe Product Suite
Negotiation skills
Strong Communication
Collaboration
Critical Thinking
Problem Solving
Adaptability
Time Management
Promotional planning
Pricing strategy
New Product Introduction
Merchandising Strategies
Data-driven decision-making
Supplier Relationship Management
Category development
Sales Tracking
Vendor Relations
Timeline
ASSOCIATE CATEGORY MANAGER
Phillips Pet Food and Supplies
02.2022 - 08.2024
INSIDE SALES REPRESENTATIVE
Phillips Pet Food and Supplies
05.2017 - 02.2022
VETERINARY TECHNICIAN SUPERVISOR
VCA Columbia Animal Hospital at Centre Park
10.2012 - 09.2016
VETERINARY TECHNICIAN
VCA Columbia Animal Hospital at Hickory Ridge
08.2009 - 10.2012
Bachelor of Science - Biology
University of Maine At Machias
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