Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shannon Latham

Whitehall,PA

Summary

Seasoned pet industry professional with well-rounded portfolio of veterinary, wholesale, sales, marketing, and merchandising experience. Strong track record of exceeding goals and driving new and innovative ideas into strategic plans that deliver revenue growth. Excellent team player who is passionate about positive results and highly motivated to succeed.

Overview

15
15
years of professional experience

Work History

ASSOCIATE CATEGORY MANAGER

Phillips Pet Food and Supplies
02.2022 - 08.2024
  • Responsible for managing over 35 vendors within the consumables category, representing over 60 million dollars in yearly revenue across 11 warehouses.
  • Main point of contact for managed vendors and organized all outgoing communication.
  • Works with vendors on marketing and promotional plans.
  • Collaborates with vendors on best blitz promotions to maximize sales.
  • Negotiates with vendors on promotional discount splits and contracts.
  • Evaluates inventory reports to determine if any vendor rationalizations or expansions will benefit the portfolio.
  • Research and analyze any potential new vendors.
  • Assess any gaps in specialty treat assortment that need to be filled.
  • Studied technical aspects of managed category to identify key quality attributes and cost containment levels.
  • Developed and executed spend category to support business objectives.
  • Partnered with buyers to develop category-appropriate order frequency for spend under management.
  • Fostered positive work atmosphere by acting and communicating collaboratively with vendors.
  • Incorporated suggested changes to layouts and promotions to drive sales.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns and vendor launches.

INSIDE SALES REPRESENTATIVE

Phillips Pet Food and Supplies
05.2017 - 02.2022
  • Responsible for managing Mid-Atlantic region C, D, E Volume accounts while collaborating with internal and external partners
  • Identified customer needs, creating solutions, and ensuring a smooth sales process while in an office setting
  • Advanced the sales process, closing new business, achieving sales goals and objectives through telephone, email, web-based sales presentations and other technology that can help maximize non-customer facing efforts
  • Delivered 2018 & 2020 Sales Plan by 118%
  • Delivered Sales Plan 10 out of 12 Months in 2020
  • Delivered plan every month of 2021, with 10 months being over 120% to plan
  • Delivered Plan in 2021 Q1 at 119%, Q2 at 130.6%, Q3 at 130.8%, and Q4 at 143.7%
  • Top ISR for 2021 at 130% to plan and made President's Club for 2021
  • Handled all blitz organizing, product selection, discount negotiations and computing end sales and spiff pay-outs
  • Acted as coach, mentor, and trainer for new and existing team members
  • Collaborated with Category Management Team to build strategic plans for smaller footprints & lower sales volume independent & specialty distribution channels.
  • Managed friendly and professional customer interactions.
  • Determined needs, delivered solutions, and overcame objections through consultative selling skills.
  • Answered customers' questions regarding products, prices, and availability.
  • Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.
  • Attended meeting and sales events to learn latest developments and brainstorm new sales strategies.
  • Used CRM software to maintain detailed contact logs and account records.
  • Negotiated prices and terms of sales with potential customers to reach mutually beneficial agreement.

VETERINARY TECHNICIAN SUPERVISOR

VCA Columbia Animal Hospital at Centre Park
10.2012 - 09.2016
  • Worked with subordinates, peers, and superiors to develop policies to improve the practice's workflow
  • Responsiveness to customers and other managerial and procedural issues that impacted the ability of the practice to provide high quality care for its pet parents and pets
  • Responsible for managing controlled substance logs including preparation and submission of monthly, regional, and yearly reports to regional management
  • Managed P&L with regards to purchasing and staffing budgeting
  • Developed and maintained strong relationships with pharmaceutical reps resulting in premier pricing, quick turn on needs and fast to market new product offerings for clients and their pets
  • Stayed abreast of industry trends, knowledge, and best practices with continued education through class courses, seminars, trade shows, etc
  • Managed all aspects of human resources from recruiting to staffing, training, coaching, performance improvement discussions and scheduling.

VETERINARY TECHNICIAN

VCA Columbia Animal Hospital at Hickory Ridge
08.2009 - 10.2012

Assisted with the treatment of animals by taking medical backgrounds from their owners and helping to administer treatments or medications

  • Performed blood draws & sample collections for testing as prescribed by doctor
  • Built strong, mutually respectful rapport with internal and external partners as well as pets and pet parents.
  • Managed client & doctor scheduling
  • Monitored surgical procedures and post-op recovery and care
  • Performed dental cleanings
  • Consistently found new ways to ensure animal safety & reduction of animal stress while performing x-ray & ultrasound procedures
  • Ensured hospital standards for cleanliness and safety were consistently met with the execution of maintenance and cleaning of all in-house equipment and instruments
  • Responsible for managing hospital VIP coupon program
  • Built and maintained strong relationships through consistent top-notch customer service resulting in high client retention rates and new customer referrals.

Education

Bachelor of Science - Biology

University of Maine At Machias
Machias, ME
05.2007

Skills

  • Microsoft Office Suite
  • Proficient with Excel V & X lookup
  • Sales Force
  • Power BI
  • Sequel
  • Adobe Product Suite
  • Negotiation skills
  • Strong Communication
  • Collaboration
  • Critical Thinking
  • Problem Solving
  • Adaptability
  • Time Management
  • Promotional planning
  • Pricing strategy
  • New Product Introduction
  • Merchandising Strategies
  • Data-driven decision-making
  • Supplier Relationship Management
  • Category development
  • Sales Tracking
  • Vendor Relations

Timeline

ASSOCIATE CATEGORY MANAGER

Phillips Pet Food and Supplies
02.2022 - 08.2024

INSIDE SALES REPRESENTATIVE

Phillips Pet Food and Supplies
05.2017 - 02.2022

VETERINARY TECHNICIAN SUPERVISOR

VCA Columbia Animal Hospital at Centre Park
10.2012 - 09.2016

VETERINARY TECHNICIAN

VCA Columbia Animal Hospital at Hickory Ridge
08.2009 - 10.2012

Bachelor of Science - Biology

University of Maine At Machias
Shannon Latham