Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shannon L Donohue

Greater Philadelphia Area

Summary

Strategic operator at the intersection of media, data, and communications, with 7+ years of experience shaping how capital markets insights are delivered across global media, corporate communications, and events. Known for building high-trust media relationships, leading cross-functional initiatives, and driving measurable impact through data driven storytelling.

Overview

12
12
years of professional experience

Work History

Head of Americas Media Relations, Group PR & Events Data Strategy

ION Group
01.2022 - Current

Group PR & Communications | January 2026 – Present

  • Co-lead Group PR across ION, overseeing earned media strategy, analyst relations, and external agency management
  • Partner with senior leaders on corporate communications, internal messaging, and crisis communications across the organization
  • Manage the planning, editing, approval, and distribution of Group press releases, aligning cross-functional stakeholders through final publication
  • Own communications reporting and performance measurement, providing visibility into media impact, engagement, and PR effectiveness

Global Events Data | April 2023 – Present

  • Lead data strategy and execution for 20+ global internal events annually, partnering across editorial, product, and events teams to develop executive-ready content and narratives
  • Translate complex datasets and market trends into clear messaging, on-stage visuals, and audience-focused narratives
  • Align global stakeholders, define project timelines, and drive execution across multiple teams and product areas
  • Serve as a strategic partner to editorial and events teams, identifying market themes and shaping how proprietary data supports programming and audience engagement

Media Engagement & Data Strategy | July 2022 – Present

  • Expanded the Americas media engagement function, developing a more strategic approach to media relations, external positioning, and data-driven storytelling
  • Own relationships with Tier 1 financial publications, translating complex capital markets data into clear, publication-ready insights for editors and journalists
  • Drove high-value earned media outcomes, including top stories, front-page print coverage, and citations in academic publications
  • Develop global media campaigns around rankings and capital markets activity, identifying timely narratives and translating data into relevant external messaging
  • Built scalable engagement programs that increased inbound media requests and reliance on Dealogic data
  • Increased campaign performance by 30% in monthly open rates and 10% in quarterly rankings engagement, while contributing to a 17% YoY increase in media citations

Global Account Lead – Bank Segment

ION Analytics
01.2021 - 01.2022
  • Managed strategic relationships with key banking clients, aligning product capabilities with client goals and driving retention and expansion
  • Led cross-functional coordination to resolve client issues, ensuring high-quality service and long-term engagement
  • Selected as Americas lead during company-wide CRM transition, supporting rollout, training, and feedback adoption
  • Piloted new renewal process and successfully closed first client under new framework

Senior Relationship Manager – Mergermarket & Activistmonitor

Acuris (Acquired by ION Analytics)
01.2019 - 01.2021
  • Promoted to Senior Relationship Manager in under 12 months (typical progression: 18–24 months)
  • Managed highest-value and highest-volume client portfolio across M&A and shareholder activism products
  • Built strong client relationships through training, onboarding, and strategic support, improving retention and product adoption
  • Selected to support beta launch of new product, working cross-functionally across product and development teams
  • Expanded product expertise by proactively learning additional platforms, contributing to training materials and internal knowledge sharing

Elite Account Executive → Inbound Elite Account Director

Yelp
01.2015 - 01.2019
  • Consistently exceeded sales targets (110%+ of quota) across multiple territories in the U.S. and Canada
  • Promoted five times within two years, recognized as a top performer on a top-five national sales team
  • Managed full sales cycle from prospecting to close, delivering tailored advertising strategies to business owners
  • High-volume inbound environment, converting non-sales inquiries into revenue opportunities

Education

B.S. - Business Administration

High Point University
High Point, NC
01-2015

Skills

  • Attention to detail
  • Flexible and adaptable
  • Excellent communication
  • Critical thinking
  • Organization and time management
  • Detail-oriented mindset
  • Stakeholder relations
  • Project planning and development
  • Crisis management
  • Internal communications

Timeline

Head of Americas Media Relations, Group PR & Events Data Strategy

ION Group
01.2022 - Current

Global Account Lead – Bank Segment

ION Analytics
01.2021 - 01.2022

Senior Relationship Manager – Mergermarket & Activistmonitor

Acuris (Acquired by ION Analytics)
01.2019 - 01.2021

Elite Account Executive → Inbound Elite Account Director

Yelp
01.2015 - 01.2019

B.S. - Business Administration

High Point University
Shannon L Donohue