Shannon L. Ford
Lakewood Ranch
Summary
Professional with strong expertise in new home sales, prepared to deliver exceptional results. Skilled in client relationship management, market analysis, and effective sales strategies. Known for adaptability, team collaboration, and driving success in changing environments. Proven ability to meet and exceed sales targets while providing top-tier customer service.
Overview
9
9
years of professional experience
Work History
New Home Counselor
Mattamy Homes
02.2018 - Current
- Provided expert advice on resale potential when presenting various home options to prospective buyers based on local market insights.
- Effectively resolved customer concerns, maintaining a high level of trust and satisfaction throughout the homebuying journey.
- Developed comprehensive client profiles, ensuring a clear understanding of individual needs and preferences when presenting homes for consideration.
- Negotiated favorable contract terms on behalf of both the builder and clients, protecting their interests during the transaction process.
- Enhanced customer satisfaction by providing personalized guidance throughout the new home buying process.
- Conducted thorough model home tours, highlighting key features and benefits tailored to each buyer''s preferences.
- Collaborated closely with construction teams to keep buyers informed about progress and address any necessary changes or modifications.
- Monitored market trends to provide accurate pricing advice and maintain a competitive edge within the industry.
- Coordinated smooth closings for all transactions, making certain that paperwork was completed accurately and efficiently.
- Facilitated design consultations, guiding clients through customization options for their dream homes.
- Worked closely with marketing teams to create promotional materials that effectively showcased available properties, resulting in increased buyer interest and inquiries.
- Streamlined communication between buyers and builders, ensuring timely completion of projects.
- Participated in ongoing training and development programs to continuously improve knowledge of new home sales techniques and best practices.
- Increased client referrals by building strong relationships with satisfied homeowners.
- Assisted buyers in securing financing, coordinating with preferred lenders for a seamless experience.
- Initiated proactive follow-ups with past clients to ensure long-term satisfaction while also generating leads from word-of-mouth referrals.
- Organized community events to generate interest in new developments and foster positive relationships between neighbors.
New Home Sales Trainee
Mattamy Homes
09.2017 - 02.2018
- Participated in training sessions to continually develop sales strategies and product knowledge.
- Enhanced customer satisfaction by providing personalized product recommendations based on their needs and preferences.
- Assisted in developing promotional materials that accurately represented our products'' unique selling points for prospective clients.
- Worked closely with other departments to ensure seamless communication and coordination throughout the sales process.
- Monitored competitor activities closely to identify opportunities for differentiation within our offerings or approach.
- Built a robust pipeline of potential clients through diligent prospecting efforts both online and offline.
- Participated actively in weekly sales meetings, sharing insights about customer preferences to inform team strategy.
- Utilized CRM software to track client interactions, ensuring timely follow-ups and accurate recordkeeping.
- Helped sales professionals maintain customer relationships by making follow up calls to recent buyers.
- Managed customer expectations and helped navigate sales processes.
Realtor
Leslie Wells Realty
01.2016 - 09.2017
- Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
- Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
- Developed strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
- Enhanced client satisfaction with diligent follow-up after closing, ensuring a positive experience overall.
- Generated leads for potential buyers and sellers by hosting open houses, conducting market analysis, and networking within the community.
Education
Bachelors of Business Administration - Marketing
Bowling Green State University
Bowling Green, Ohio08.2008
Skills
- Client relations
- Contract negotiation
- Strong negotiation skills
- Comparative market analysis
- Effective negotiation
- Closing techniques
- Prospecting
- Closing support
- Referral marketing
- Lead generation
Accomplishments
- Salesperson of the year in 2019.
- Generated $32 million in new home sales in 2021.
- Top 5 in customer service every year (Avid)
- Platinum Level Award 2018-current
- Sales Team Lead 2024
References
Upon Request
Timeline
New Home Counselor
Mattamy Homes
02.2018 - Current
New Home Sales Trainee
Mattamy Homes
09.2017 - 02.2018
Realtor
Leslie Wells Realty
01.2016 - 09.2017
Bachelors of Business Administration - Marketing
Bowling Green State University
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