Shannon Murphy

In my role of sales associate, I provide a positive experience by building relationships with clients that creates an atmosphere of trust and compassion. By carefully listening to the customer, I am able to assess their needs, educate them on promotions and products. By attaching the features and benefits that meets their wants and needs, I am able to drive sales.

Some of my roles include the organization of merchandise to enhance visual appeal, promote products and drive traffic.

Preparing merchandise for the sales floor by pricing, tagging and entering or removing items from inventory.

Taking payment or processing returns and adjustments.

Managing and addressing issues that may occur in high stress encounters. I am able to field concerns promptly as well as solving customer challenges, always offering products and services to meet their needs.

By maintaining a professional appearance and demeanor I provide a positive experience to encourage repeat business and build lasting relationships that are critical to accelerate success.

Participation in team meetings and training for continuous development within the organization.

Collaboration with team members to formulate a strategy to accomplish monthly sales targets. Assist in training of new staff members and offer support for a smooth onboarding process.

My role as an optician allows me to troubleshoot visual concerns, adjust and fit eyewear, read prescriptions and offer solutions for the clients visual needs. I am in charge of taking the necessary measurements, the ordering process and checking in jobs when they arrive from the lab to ensure accuracy in prescription as well as bench alignment for presentation to the patient. This role comes second to and is helpful to my role as a salesperson.

In my role as an optical manager, I was in charge of overall store operations such as hiring, payroll, sales forecasts, inventory, merchandising, customer relations and outreach to the community to help build our business.

I trained and assisted employees in product knowledge, sales techniques and supported individual performance for growth and success.

I attended team meetings to develop our business and took those strategies back to the office and modeled the behaviors to accomplish our goals.

My greatest contribution was in customer service and the relationships that we built. If someone was a repeat customer, we knew their name, something personal that they shared with us and how they liked to be treated. Customer satisfaction is the key to growing the business.