Summary
Overview
Work History
Education
Skills
References
Languages
Timeline
Generic

Shannon Nelson

Lehi,UT

Summary

Detail oriented Marketing Project Manager with 8 years of experience delivering exceptional marketing campaign materials, content and collateral based on established and innovative strategies. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Dedicated with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

19
19
years of professional experience

Work History

Marketing Project Manager

DoTERRA
08.2018 - 05.2024
  • Led end-to-end project management for marketing campaigns, overseeing both print and digital materials from concept to execution.
  • Collaborated with cross-functional teams including designers, copywriters, and developers to ensure alignment with project objectives, brand guidelines, and timelines, review and refine content and visuals for clarity, relevance, and effectiveness.
  • Conducted quality assurance checks on print and digital materials to ensure copy accuracy, proper formatting, and error-free production, minimizing rework and production delays.
  • Coordinated translation efforts for marketing collateral into French and Chinese languages, ensuring accuracy, cultural relevance, and adherence to brand voice and messaging.
  • Cultivated strong relationships with international partners and language service providers to expand language capabilities and support global marketing initiatives.

Marketing Manager - Canada

DoTERRA
08.2017 - 08.2018
  • Assist with creation and publication of all marketing materials in line with marketing plans, oversee social media publication and implement ideas relevant to market needs
  • Responsible for developing, implementing and executing strategic marketing plans for Canada Market in order to attract potential customers and retain existing ones.
  • Started and managed social media accounts for optimal audience engagement and increased online presence.
  • Worked with graphic designers and writers to establish theme and tone for social media content, and for print and digital materials.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Developed customized photoshoot concepts based on client needs and preferences, delivering unique imagery that exceeded expectations.

Call Center Manager

LIFE VANTAGE, LLC
12.2015 - 07.2017
  • Led daily team meetings to review performance, set targets and motivate staff.
  • Established a positive workplace culture that promoted enthusiasm, dedication, and commitment among call center staff members.
  • Created clear and effective policies governing all aspects of employee work and interaction with customers.
  • Monitored call quality and provided individual constructive feedback to enhance performance and address areas in need of improvement.
  • Conducted performance reviews for staff members to reduce resolution times and improve customer satisfaction ratings.
  • Increased sales conversion rates by implementing targeted cross-selling and upselling techniques for agents to utilize during calls.
  • Resolved escalated customer issues promptly and professionally to maintain satisfaction.
  • Created a supportive work environment that encouraged open communication, fostering a strong sense of teamwork among agents.
  • Boosted first-call resolution rates by equipping agents with comprehensive product knowledge and troubleshooting skills through ongoing training workshops.

Call Center Manager

NEXSENSE
06.2014 - 11.2015
  • Established the Call Center for a startup Security Systems Company
  • Hired new agents that exemplified our core values
  • Established expectations through weekly trainings/meetings with Supervisors
  • Developed and implemented Policies and Procedures for the Call Center based on those core values
  • Worked with all departments to ensure cohesive functionality throughout company
  • Monitored agents weekly and gave performance feedback in 1:1, coaching them to be the best they can be all while providing that world class customer service.

Call Center Manager

XANGO, LLC
08.2005 - 06.2014
  • Provided daily mentoring, training and discipline of team of 10+ Customer Service agents
  • Established expectations through weekly trainings/meetings with Supervisors
  • Fostered a positive atmosphere through creative ideas
  • Performed annual reviews for agents and supervisors
  • Excellent interpersonal skills, ability to work well with others, in both supervisory and support staff roles
  • Started in 2005 as an agent, promoted to Supervisor in 3 months, and then Manager in 6 months.

Education

Associate of Arts - Photography

UTAH VALLEY UNIVERSITY
Orem, UT
05.2003

No Degree - Teaching English As A Second Language (ESL)

BRIGHAM YOUNG UNIVERSITY
Provo
01.2002

Skills

  • Team management
  • Attention to detail
  • Proficient in Microsoft Office
  • Customer Service
  • Campaign Management
  • Project Management
  • Creative Direction
  • Adobe Creative Suite
  • Photography
  • Good communicator
  • Problem solver
  • Self-starter
  • Critical thinker
  • Adaptable
  • Organized
  • Promotional Material Design
  • Layout Design

References

FURNISHED UPON REQUEST

Languages

Spanish
Limited Working

Timeline

Marketing Project Manager

DoTERRA
08.2018 - 05.2024

Marketing Manager - Canada

DoTERRA
08.2017 - 08.2018

Call Center Manager

LIFE VANTAGE, LLC
12.2015 - 07.2017

Call Center Manager

NEXSENSE
06.2014 - 11.2015

Call Center Manager

XANGO, LLC
08.2005 - 06.2014

Associate of Arts - Photography

UTAH VALLEY UNIVERSITY

No Degree - Teaching English As A Second Language (ESL)

BRIGHAM YOUNG UNIVERSITY

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