SHANNON NELSON
TIK TOK
Lehi
1
Language
21
years of professional experience
Results-oriented leader with 12 years in customer service and 7 years in marketing project management. Proven expertise in team building, relationship management, and operational execution. As founder of Hometown Hello Utah, drive sales, cultivate business partnerships, and oversee social media and daily operations to ensure project momentum and business growth.
Work History
FOUNDER & CO-OWNER
1 Year 1 Month- Founded and operated a welcome basket business connecting new homeowners with local businesses. Oversee sales, marketing, partner relationships, social media, and daily operations.
- Developed business partnerships through prospect research, personalized outreach, sales presentations, and ongoing follow-up to enhance local business connections.
- Manage partner relationships from initial conversations through onboarding and continued participation, answering questions and addressing concerns.
- Establish pricing and partnership offerings, communicate program benefits, and identify opportunities for business growth.
- Created and managed marketing materials, email outreach, and social media content to attract business partners and increase community engagement.
- Produce promotional videos, write captions, and engage with followers to develop the brand’s voice and online presence.
- Coordinate basket assembly, partner materials, and delivery logistics to create a welcoming experience for new homeowners.
- Develop workflows and track partner communications, commitments, and deadlines to keep operations organized.
- Researched new markets and planned expansion into additional communities to broaden service reach.
CONTENT CREATOR & COMMUNITY BUILDER (TIKTOK 30K+ FOLLOWERS)
6 Years 3 Months- Built a supportive, interactive community through morning walks, honest life updates, and motivational messages.
- Inspired others by documenting both the wins and setbacks of healing—physically, mentally, and emotionally.
- Created a safe, welcoming space for individuals navigating weight loss, second chances, and real-life challenges.
- Built a loyal and engaged following through vulnerability, humor, and authenticity.
RECOGNITION
1 Year 1 Month- Designed and implemented recognition initiatives that were hailed as the best in 11 years, transforming the way achievements were celebrated.
- Created engaging and meaningful recognition programs that elevated motivation, retention, and overall satisfaction.
- Developed personalized and high-impact recognition experiences, ensuring every individual felt seen, valued, and celebrated.
- Implemented creative reward systems, milestone celebrations, and shout-out programs that reinforced a positive and high-energy culture.
- Continuously analyzed and refined recognition efforts based on feedback, trends, and company objectives.
- Collaborated with design and communications teams to create visually engaging and impactful recognition materials.
- Designed customized recognition materials that resonated deeply with recipients, making celebrations feel personal and impactful.
MARKETING MANAGER
6 Years 9 Months- Led and executed marketing campaigns, ensuring brand consistency across print and digital platforms.
- Oversaw multiple marketing projects simultaneously, ensuring on-time delivery within scope and budget.
- Streamlined workflows and processes, improving efficiency and reducing bottlenecks in project execution.
- Managed print production of marketing materials, ensuring accuracy, quality, and brand compliance.
- Partnered with sales, customer service, and leadership teams to align marketing initiatives with business goals.
- Trained and mentored team members, fostering a collaborative and results-driven marketing environment.
CALL CENTER MANAGER
1 Year 7 Months- Managed and led a high-performing call center team of up to 50 employees, fostering a culture of excellence, motivation, and growth, and fun.
- Hired, trained, and developed agents, implementing coaching programs that improved performance and customer interactions.
- Conducted regular team meetings, one-on-one, and performance reviews to ensure continuous improvement and engagement.
- Developed and executed customer service strategies that enhanced the overall client experience and increased satisfaction.
- Monitored key performance indicators (KPIs) such as call resolution rates, response times, and customer satisfaction scores (CSAT), implementing improvements to drive efficiency.
- Created and enforced quality assurance (QA) standards, ensuring high levels of professionalism and problem-solving on every call.
- Handled complex customer complaints with professionalism, working to turn negative experiences into positive resolutions.
CALL CENTER MANAGER
1 Year 3 Months- Established and managed the customer support and sales call center for a fast-growing start-up security company.
- Designed and implemented call center policies, procedures, and workflows, ensuring efficiency and scalability.
- Developed and launched training programs for new hires, equipping agents with product knowledge, customer service skills, and troubleshooting techniques.
MANAGER OF DISTRIBUTOR RELATIONS
8 Years 6 Months- Managed and supported a large network of distributors, ensuring they had the tools, resources, and guidance needed for success.
- Acted as the primary point of contact for high-level distributors, addressing concerns, providing solutions, and enhancing their experience.
- Built and maintained strong relationships with distributors, increasing engagement, retention, and overall satisfaction.
- Led, trained, and mentored a team of Distributor Relations Specialists, ensuring they provided top-tier service and support.
- Developed and implemented training programs to improve team knowledge of compensation plans, product offerings, and company policies.
- Developed distributor onboarding materials and communication strategies to ensure smooth transitions for new members.
- Monitored KPIs such as distributor engagement, retention rates, and resolution times, implementing improvements based on data insights.
- Handled high-level escalations and distributor concerns, working to resolve issues efficiently while maintaining strong relationships.
- Developed proactive communication strategies, keeping distributors informed about promotions, policy changes, and company updates.
- Ensured a customer-first approach, making every distributor feel valued, supported, and empowered to succeed.
Education
Associates Degree - Photography
- English as a Second Language
Skills
Leadership development
Project Management
Strategic Initiatives
Cross-functional collaboration
Customer Service
Asana
Microsoft Office
Adobe Photoshop & Lightroom
Canva
Strong Leadership & Team Development
Creative thinking
Team building
Communication skills
Problem solving
Leadership
Employee recognition
Spanish speaker
Languages
Spanish
Limited Working
Interests
Shannon Nelson Portraits
TIK TOKer & morning walker
Musician & Singer
Makeup & Healthy living
Timeline
FOUNDER & CO-OWNER
Hometown Hello, Utah
2025.09 - CurrentRead More
RECOGNITION
Younique
2024.09 - 2025.10Read More
CONTENT CREATOR & COMMUNITY BUILDER (TIKTOK 30K+ FOLLOWERS)
TIK TOK
2020.07 - CurrentRead More
MARKETING MANAGER
doTERRA
2017.08 - 2024.05Read More
CALL CENTER MANAGER
LifeVantage
2015.12 - 2017.07Read More
CALL CENTER MANAGER
Nexsense
2014.07 - 2015.10Read More
MANAGER OF DISTRIBUTOR RELATIONS
Xango
2006.01 - 2014.07Read More
BYU
from English as a Second Language
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UTAH VALLEY UNIVERSITY
Associates Degree from Photography
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