Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shannon Oakley

Madison,AL

Summary

Dedicated Sales and Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

31
31
years of professional experience

Work History

Sales and Marketing Director

THE GOLDTON AT ATHENS
08.2020 - Current
  • Oversee inside and outside sales and marketing of an Independent and Assisted Living community
  • Management and on-going contact with prospect lead database
  • Development and execution of marketing plan.
  • Cultivated a network of industry contacts that contributed to business development efforts and partnership opportunities.
  • Played a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
  • Conducted market research to identify opportunities for expansion and growth in existing territories.
  • Delivered presentations at industry events to showcase company products/services and generate interest from potential customers.

Community Relations Director

THRIVE SENIOR LIVING
08.2018 - 05.2020
  • Directed the overall sales strategy, creating and driving business for the community by exceeding community occupancy projections
  • Created and maintained external partnerships and targeted high growth opportunities
  • Coordinated all sales, public relations, and community events.
  • Managed social media channels, increasing brand awareness and engagement within the community.
  • Developed strategic relationships with local businesses for mutual support and event collaboration.
  • Strengthened community partnerships by organizing and executing outreach events.

Director of Enrollment

VIRGINIA COLLEGE
08.2011 - 09.2018
  • Recruited qualified prospective students to enroll in school for specific degree and certification programs
  • Conducted phone and face to face interviews with prospective students to determine their professional and academic goals.
  • Evaluated admission policies annually to maintain alignment with institutional goals while remaining compliant with all applicable regulations.
  • Led a team of enrollment staff members, providing training and guidance to optimize performance levels.
  • Established partnerships with local schools and community organizations to increase visibility and attract potential applicants.
  • Increased enrollment rates by implementing targeted marketing campaigns and outreach efforts.

F-22 Process Consultant

ADAMSON CONSULTING SERVICES INC.
09.2004 - 05.2010
  • Assisted managing a team on a $1.5 Million Project Management contract for Lockheed Martin Aeronautics Supply Support division in sustaining the F-22 Raptor fighter aircraft for the United States Air Force
  • Maintained web-based repository to provide project information on the GOLD system (MICAP, NON-MICAP, ASSET MANAGEMENT QUEUE, ADVANCED PLANNING SCHEDULING SYSTEM (APSS), DEPOT PARTNERING, KIT MANAGEMENT, PRIDE & SAP SYSTEMS, and Repair Projects.) Directly supported customers across all three sites (Marietta, Fort Worth & Boeing/Seattle)
  • Evaluated software tools to enhance automation capabilities within core business processes, leading to reduced manual labor hours and increased accuracy rates.
  • Delivered comprehensive training programs on newly introduced processes, ensuring employee understanding and adoption.

Assistant Director of Marketing and Business Development

PATHWAY INC.
06.2003 - 08.2004
  • Provided leadership and direction to admissions and marketing team to expand the referral base and awareness of programs offered both state and nationwide.
  • Directed the creation of visual assets for use in advertising campaigns, ensuring consistent branding across all touchpoints.
  • Collaborated with sales teams to develop targeted campaigns, generating higher conversion rates.
  • Coordinated cross-functional teams in the design and implementation of integrated marketing campaigns.
  • Conducted thorough market research to identify opportunities for growth and expansion.
  • Oversaw the planning and execution of trade shows and events, resulting in high-quality lead generation.

Referral & Business Development Manager

THREE SPRINGS INC.
06.2000 - 04.2002
  • Maintained the 800-line calls and gathered clinical data on students to determine which of the Three Springs Programs would be appropriate
  • Partnered with Admission Directors in all programs on their goals and marketing efforts for their regions.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Generated new business with marketing initiatives and strategic plans.
  • Represented company and promoted products at conferences and industry events.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.

Director of Admissions

THREE SPRINGS INC.
10.1993 - 06.2000
  • Presided over all activities in the admission office
  • Meeting with the clinical staff and the management to discuss potential students and determine eligibility
  • Ensured all documents and records for students complied with accreditation
  • Organized tour and visits for all referral sources and families.
  • Conducted regular evaluation of admission policies and procedures, making necessary adjustments to maintain alignment with institutional objectives.
  • Served as primary contact for coordination of application screening and tracking, visit and interview arrangement and marketing communications.
  • Increased enrollment rates by developing and implementing strategic recruitment initiatives.
  • Served as a liaison between prospective students, families, faculty, and administration throughout the admissions process, facilitating seamless communication among all parties involved.
  • Streamlined the admissions process for efficiency, resulting in faster response times for prospective students.
  • Devised and implemented strategic recruitment plan with consideration to both long and short term goals.

Education

Bachelor of Arts Communication -

University of Alabama
01.1993

Skills

  • Marketing Strategy
  • Relationship Building
  • Business Development
  • Strategic Sales
  • Professional Collaboration
  • Public Relations
  • Event Planning
  • Referral Development
  • Staff Supervision
  • CRM Management
  • Creative Direction
  • Sales Presentations
  • Marketing Analytics

Timeline

Sales and Marketing Director

THE GOLDTON AT ATHENS
08.2020 - Current

Community Relations Director

THRIVE SENIOR LIVING
08.2018 - 05.2020

Director of Enrollment

VIRGINIA COLLEGE
08.2011 - 09.2018

F-22 Process Consultant

ADAMSON CONSULTING SERVICES INC.
09.2004 - 05.2010

Assistant Director of Marketing and Business Development

PATHWAY INC.
06.2003 - 08.2004

Referral & Business Development Manager

THREE SPRINGS INC.
06.2000 - 04.2002

Director of Admissions

THREE SPRINGS INC.
10.1993 - 06.2000

Bachelor of Arts Communication -

University of Alabama

Similar Profiles

CREATE PROFILE
Shannon Oakley