Summary
Overview
Work History
Education
Skills
Timeline
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Shannon Opeka

Fort Lauderdale,FL

Summary

Accomplished Social Media Leader, adept in multi-platform campaigns, content creation, and community engagement for diverse brands. Demonstrated success in elevating UltraClear Laser's visibility with a 42% rise in impressions and a 54% surge in engagement. Skilled in leading dynamic teams, managing budgets, and forging impactful influencer partnerships. Committed to pioneering innovative approaches for sustained brand growth and vibrant digital community building.

Overview

6
6
years of professional experience

Work History

Senior Marketing Manager

Acclaro Medical
03.2022 - Current
  • Direct strategy and execution to increase social media's contribution to 8% of business revenue.
  • Spearheaded social + digital strategies for 4 product launches.
  • Successfully achieved a remarkable 205% increase in brand visibility through influencer/UGC campaigns and TikTok Ads.
  • Lead, planned, and executed social photoshoots and content calendar to support brand objectives and KPIs.
  • Worked closely with creators and influencers to design and launch engaging social media campaigns, effectively reaching the target audience.

Marketing Director

Van Kirk & Sons Pools And Spas
01.2021 - 02.2023
  • Lead strategy and execution in taking social to 5% of business revenue.
  • Implemented marketing strategies such as, SEO and TikTok ads which resulted in 33% growth of client base.
  • Increased the company's social media following by 12,254 organically in less than 6 months, fostering a vibrant online community.
  • Achieved a remarkable 82% increase in brand reach and visibility through organic + targeted ad campaigns on Instagram.

Digital Marketing Manager

Nikita Hair USA
09.2019 - 07.2020
  • Designed and executed extensive marketing campaigns- digital, social, paid advertisements, print, PR publications and more.
  • Spearheaded the 'Because Your Hair Deserves It' campaign resulting in 573% impressions and 79% engagements on TikTok.
  • Built and improved customer engagement plans, boosting conversion rates by 17.3%.
  • Created and implemented marketing automation- SEO and Google Ad Words.
  • Rebuilt, designed and managed company website- optimizing UX, SEO, copy and more.
  • Lead social and influencer engagement/blogger outreach/community management/paid media buys.

Social Media Marketing Manager

SociallyBuzz
09.2017 - 07.2020
  • Strategically planned, implemented and monitored client's social media, increasing site traffic by 37%.
  • Responsible for monitoring & generating traffic, conversions, keyword rankings and reports.
  • Built SEO strategies within each account and increased companies' page rank on all major search engines.
  • Managed, maintained and developed social media sites for businesses in order to enhance their overall online reputation and clientele interaction.
  • Co-author of Huffington Post-published article “10 Powerful Ways to Grow your Business Using Facebook Ads”.

Digital Marketing Specialist

GMMI Inc
04.2019 - 09.2019
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Lead and managed large outsource team including coders, user interface designers, project managers, writers, and PPC experts.
  • Drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring.
  • Managed digital budgets and improved performance of paid search advertising and organic search traffic.

Education

MBA - Marketing

Florida International University (FIU)
Miami, FL
07.2019

Bachelor of Science - Marketing Management

Nova Southeastern University (NSU)
Ft. Lauderdale, FL
05.2018

Skills

  • Social Media Strategy Content Marketing Influencer Marketing Branding Social Commerce Paid Social Storytelling
  • Google Ads Google Analytics Hubspot Facebook Blueprint
  • SEO/PPC
  • Keyword Optimization
  • Team Management
  • Exceptional Communication Skills
  • Data Analytics
  • Strategic Planning
  • Campaign Management
  • Brand Development
  • Leadership Skills
  • Market Research
  • Web Development

Timeline

Senior Marketing Manager

Acclaro Medical
03.2022 - Current

Marketing Director

Van Kirk & Sons Pools And Spas
01.2021 - 02.2023

Digital Marketing Manager

Nikita Hair USA
09.2019 - 07.2020

Digital Marketing Specialist

GMMI Inc
04.2019 - 09.2019

Social Media Marketing Manager

SociallyBuzz
09.2017 - 07.2020

MBA - Marketing

Florida International University (FIU)

Bachelor of Science - Marketing Management

Nova Southeastern University (NSU)
Shannon Opeka