Shannon Opeka
Fort Lauderdale,FL
Summary
Accomplished Social Media Leader, adept in multi-platform campaigns, content creation, and community engagement for diverse brands. Demonstrated success in elevating UltraClear Laser's visibility with a 42% rise in impressions and a 54% surge in engagement. Skilled in leading dynamic teams, managing budgets, and forging impactful influencer partnerships. Committed to pioneering innovative approaches for sustained brand growth and vibrant digital community building.
Overview
6
6
years of professional experience
Work History
Senior Marketing Manager
Acclaro Medical
03.2022 - Current
- Direct strategy and execution to increase social media's contribution to 8% of business revenue.
- Spearheaded social + digital strategies for 4 product launches.
- Successfully achieved a remarkable 205% increase in brand visibility through influencer/UGC campaigns and TikTok Ads.
- Lead, planned, and executed social photoshoots and content calendar to support brand objectives and KPIs.
- Worked closely with creators and influencers to design and launch engaging social media campaigns, effectively reaching the target audience.
Marketing Director
Van Kirk & Sons Pools And Spas
01.2021 - 02.2023
- Lead strategy and execution in taking social to 5% of business revenue.
- Implemented marketing strategies such as, SEO and TikTok ads which resulted in 33% growth of client base.
- Increased the company's social media following by 12,254 organically in less than 6 months, fostering a vibrant online community.
- Achieved a remarkable 82% increase in brand reach and visibility through organic + targeted ad campaigns on Instagram.
Digital Marketing Manager
Nikita Hair USA
09.2019 - 07.2020
- Designed and executed extensive marketing campaigns- digital, social, paid advertisements, print, PR publications and more.
- Spearheaded the 'Because Your Hair Deserves It' campaign resulting in 573% impressions and 79% engagements on TikTok.
- Built and improved customer engagement plans, boosting conversion rates by 17.3%.
- Created and implemented marketing automation- SEO and Google Ad Words.
- Rebuilt, designed and managed company website- optimizing UX, SEO, copy and more.
- Lead social and influencer engagement/blogger outreach/community management/paid media buys.
Social Media Marketing Manager
SociallyBuzz
09.2017 - 07.2020
- Strategically planned, implemented and monitored client's social media, increasing site traffic by 37%.
- Responsible for monitoring & generating traffic, conversions, keyword rankings and reports.
- Built SEO strategies within each account and increased companies' page rank on all major search engines.
- Managed, maintained and developed social media sites for businesses in order to enhance their overall online reputation and clientele interaction.
- Co-author of Huffington Post-published article “10 Powerful Ways to Grow your Business Using Facebook Ads”.
Digital Marketing Specialist
GMMI Inc
04.2019 - 09.2019
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Lead and managed large outsource team including coders, user interface designers, project managers, writers, and PPC experts.
- Drive success for all digital marketing efforts through SEO, SEM campaigns, content marketing, digital tool analytics and social media monitoring.
- Managed digital budgets and improved performance of paid search advertising and organic search traffic.
Education
MBA - Marketing
Florida International University (FIU)
Miami, FL07.2019
Bachelor of Science - Marketing Management
Nova Southeastern University (NSU)
Ft. Lauderdale, FL05.2018
Skills
- Social Media Strategy Content Marketing Influencer Marketing Branding Social Commerce Paid Social Storytelling
- Google Ads Google Analytics Hubspot Facebook Blueprint
- SEO/PPC
- Keyword Optimization
- Team Management
- Exceptional Communication Skills
- Data Analytics
- Strategic Planning
- Campaign Management
- Brand Development
- Leadership Skills
- Market Research
- Web Development
Timeline
Senior Marketing Manager
Acclaro Medical
03.2022 - Current
Marketing Director
Van Kirk & Sons Pools And Spas
01.2021 - 02.2023
Digital Marketing Manager
Nikita Hair USA
09.2019 - 07.2020
Digital Marketing Specialist
GMMI Inc
04.2019 - 09.2019
Social Media Marketing Manager
SociallyBuzz
09.2017 - 07.2020
MBA - Marketing
Florida International University (FIU)
Bachelor of Science - Marketing Management
Nova Southeastern University (NSU)
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