Shannon Parkins
Fort Lauderdale,FL
Summary
Results-driven financial professional and strategic marketing leader with a unique blend of expertise in accounts payable management and dynamic sales and social media marketing. Currently serving as an Accounts Payable Specialist at Sixt, Proven ability to handle high volumes of invoices, process payments accurately, and maintain vendor relationships. Seeking opportunities to utilize my expertise and contribute to the success of a reputable organization in the field of finance and accounting.
In addition to my financial background, I bring extensive experience as a Director of Sales and Social Media Marketing, where I have successfully spearheaded sales strategies and crafted impactful social media campaigns to drive brand growth and engagement. My strategic approach combines data-driven insights with creative marketing solutions, resulting in increased revenue and elevated brand presence.
With a proven track record in both financial management and marketing leadership, I excel at combining a keen eye for detail with creative problem-solving abilities, which drives success across various organizational functions.
Overview
3
3
years of professional experience
Work History
Accounts Payable Specialist
SIXT
2023.12 - Current
- Handle high volume of invoices weekly (2000-3000)
- Review all invoices for accuracy and completeness in accordance with established policies and procedures
- Research, track, and resolve accounting problems
- Perform accounting and clerical functions to support Accounting Manager
- Establish, develop, and maintain vendor relationships
- Maintain accounting records by scanning and filing documents
- Coordinate accounting procedures with our Accounting Department in Germany
- Protect organization's value by keeping information confidential
- Assist with special projects as needed.
- Ensured timely payments for all invoices, maintaining strong relationships with vendors and suppliers.
- Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable.
Director of Sales/Marketing and Social Media Coordinator
CycleBar
2023.01 - Current
- Lead generation including Grass Roots Marketing and Networking
- Managed budgets, financial forecasts, and resource allocation to ensure achievement of organizational goals.
- Enhanced customer satisfaction with proactive communication, timely issue resolution, and continuous process improvement initiatives.
- Schedule and participate in networking/community events and studio promotions
- Strategically manage marketing campaigns to generate leads for the studio
- Conversion of non-membership based users to membership base
- Build rapport and lasting relationships with prospective and current members
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Managed team of sales representatives, providing guidance, coaching and support.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Working with Studio Owner on setting Monthly, weekly, and daily targets for meeting goals.
Sales and Marketing Lead
CycleBar
2022.11 - 2023.01
- Driving sales by consistently demonstrating exceptional selling skills and motivating team to ensure that individual, shop or store goals/priorities are being met and properly balanced
- Provide top of the line service to all new and existing riders
- Execute sales and hospitality process of first time rider experience, follow up, and close
- Work collaboratively with studio management and franchise owner
- Participate in special events to promote the club.
- Developed strong partnerships with external vendors to optimize resource allocation for marketing initiatives.
- Analyzed market trends and competitor data, adjusting sales strategies accordingly for optimal results.
- Collaborated with cross-functional teams to develop effective marketing materials for targeted audiences.
Business Administrative Intern
ReNu Insurance Group
2021.08 - 2021.12
- Answer phone calls and respond to inquires or transfer calls
- Run weekly reports
- Delivery of business projects
- Working with data and building spreadsheets.
- Performed general clerical duties such as copying and faxing documents and sorting mail.
- Monitored incoming emails to ensure timely response based on priority level assigned.
Education
Bachelor of Science - Finance
Palm Beach Atlantic University
West Palm Beach, FL12.2022
Skills
- Communication
- Analytical Skills
- SAP
- Excel
- Data inputting
- Invoice Processing
- Vendor Relations
- Statement Reconciliation
- Revenue Growth
- Sales training and leadership
Timeline
Accounts Payable Specialist
SIXT
2023.12 - Current
Director of Sales/Marketing and Social Media Coordinator
CycleBar
2023.01 - Current
Sales and Marketing Lead
CycleBar
2022.11 - 2023.01
Business Administrative Intern
ReNu Insurance Group
2021.08 - 2021.12
Bachelor of Science - Finance
Palm Beach Atlantic University
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