Shannon Perry

• Manage all stages of grant process for post-covid programs; awarded SVOG and RRF (to date).
• Directed overall FOH operations & pandemic reopening process, maintaining compliance with CDC and local guidelines.
• Implemented comprehensive new-hire training process and ongoing staff development directives, resulting in decreased labor pars and increased productivity.
• Used industry best-practices to streamline and organize large format dining (on-premise and offsite catering).

• Manage day-to-day operations of organization and act as staff support on all levels, including communications and marketing, website maintenance, membership and strategic planning
• Planned all components of virtual and in-person events, conferences, conventions and including, program development site selection, on-site logistics, communications, registration, sponsorship and vendors
• Maintained certification and accreditation programs

• Directed private dining, catering and event sales, which accounted for 60% of top-line revenue, while maintaining and often exceeding industry-standard labor and COGS margins.
• Produced seamless events that achieved client goals, and exceeded expectations, including luxury automotive brand launch, elaborate corporate events, structured meetings, trade shows and vendor expos.
• Successfully developed and implemented internal SOPs for inter-department communication, logistics, reporting and administration in order to effectively contract and execute simultaneous events across multiple venues.

• Proactively managed financial scope of events, including budget creation, monitoring revenue/expense performance while meeting concurrent deadlines.
• Responsible for increasing event sales revenue by executing outbound sales initiatives to drive awareness, implementing lead generating strategies; identifying and pursuing target markets by monitoring venue and community demographics.

• Traveled to national venues to work as interim Director of Sales, where primary responsibility was to oversee all Group Sales activities, including number of high profile and multifaceted events, while also managing budgets, forecasting, weekly and quarterly reporting, and contract management.
• Conceptualized and directed canvassing strategy incorporating multiple marketing mediums, with intent to not only introduce and engage prospective clients, but also develop favorable brand alignment.

• Increased event sales revenue and exceeded sales goals in a multi-million dollar venue by executing outbound sales initiatives to drive awareness, implementing lead generating strategies; identifying and pursuing target markets by monitoring venue and community demographics.

Major; Business Marketing and Management Major/ Minor; Sociology