Shannon Pioquinto
New York,NY
Summary
Results-driven marketing leader with over 8 years of experience shaping go-to-market strategies, leading complex proposal efforts, and amplifying brand visibility within technical and highly regulated sectors. Proven success in data-driven marketing, high-stakes investor communications, and managing cross-functional campaigns that drive real business outcomes. Most recently partnered with infrastructure and data center developers to position transformative energy and digital infrastructure projects.
Overview
8
8
years of professional experience
Work History
Marketing & Strategic Partnerships Consultant
TransGas Development Systems
New York, USA
01.2023 - 01.2024
- Company Overview: Confidential Infrastructure Project
- Led marketing strategy for a $1B+ dual-fuel data center project with blue ammonia integration, tailoring messaging to appeal to ESG-focused and risk-averse investors.
- Developed adaptive communications strategy with modular investor decks and technical briefs for stakeholders across regulatory, energy, and digital infrastructure sectors.
- Collaborated with legal and engineering teams to align positioning across sustainability, technical innovation, and compliance narratives.
- Helped secure investor MoUs and advanced multiple partners into due diligence through targeted marketing efforts.
- Designed 'trigger-based' content strategy enabling rapid pivot to promote carbon-negative attributes upon permit approval.
- Confidential Infrastructure Project
Marketing Manager/Director
Stonehill Taylor
New York, USA
01.2022 - 01.2024
- Company Overview: Top 20 U.S. Hospitality Design Firm
- Directed all aspects of firmwide marketing including strategic planning, brand development, and external communications.
- Led full-cycle RFP and proposal responses, including project team coordination, storytelling, visual development, and client customization.
- Expanded brand presence into luxury residential, technology, and wellness sectors through targeted campaigns and RFP wins.
- Produced 30+ C-level events and 15+ global conferences with curated themes, brand-aligned content, and operational execution.
- Achieved 150+ top-tier media placements (WSJ, HGTV, Condé Nast Traveler); negotiated media partnerships and event sponsorships.
- Directed website relaunch focused on narrative clarity and UX improvements, resulting in increased visitor engagement.
- Top 20 U.S. Hospitality Design Firm
Marketing & Communications Specialist
TPG Architecture
New York, USA
01.2021 - 01.2022
- Co-led pitch development and client communications, successfully securing 5 new accounts across tech and retail sectors.
- Managed proposal and RFQ workflows using Archinet CRM and internal data tools.
- Created high-quality marketing assets including presentations, promotional brochures, and project portfolios.
Marketing Coordinator
The Switzer Group
New York, USA
01.2018 - 01.2021
- Centralized and streamlined company-wide marketing data and contacts using Deltek Vision CRM.
- Coordinated 130+ RFP submissions with 95% progression to final interviews.
- Managed digital presence and social media strategy, enhancing engagement and brand cohesion.
Marketing, Events, and Communications Consultant
01.2016 - 01.2018
- PMTech – (technology and security veteran-owned business specializing in smart home automation and advanced IT security solutions across Long Island) - Brand Consultant
- Confidential Client – (strategic marketing and branding consulting for a confidential design product business targeting enterprise and consumer market) B2B/B2C Graphic Design Template Seller
- NYU Langone – Special Events/Gala Coordinator (Raised $6M ‘18 Gala: Finding A Cure for Epilepsy and Seizures)
- DemystData (Data Management Platform) – Digital Marketing Manager & PR/Events for New Product Launch
- HarperCollins Publishing (2nd largest book publisher globally) – Creative Operations Assistant
- Perkins & Will (Top-2 architecture firm in USA) – Marketing Coordinator
- BrandLink Communications (Full-service PR, marketing and special events agency) – Events & PR Intern
Education
B.S. - Advertising & Marketing Communications
Fashion Institute of Technology (FIT)
A.A.S. - Advertising & Marketing Communications
Fashion Institute of Technology (FIT)
Skills
- Strategic Marketing/Business Development
- Investor & Stakeholder Communications
- RFP / RFQ Response Leadership
- Data Center & Infrastructure Marketing
- CRM Systems (Deltek, Salesforce, Archinet)
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Cross-functional Team Collaboration
- Event Production (In-person, Virtual, Hybrid)
Selected Achievements
- Designed multi-audience marketing strategy that positioned a data center project as carbon-negative, resulting in MoU signings and due diligence engagement.
- Reduced marketing spend by 15% while increasing event ROI and stakeholder participation.
- Consistently produced high-impact, competitive proposals advancing to final consideration across sectors.
Timeline
Marketing & Strategic Partnerships Consultant
TransGas Development Systems
01.2023 - 01.2024
Marketing Manager/Director
Stonehill Taylor
01.2022 - 01.2024
Marketing & Communications Specialist
TPG Architecture
01.2021 - 01.2022
Marketing Coordinator
The Switzer Group
01.2018 - 01.2021
Marketing, Events, and Communications Consultant
01.2016 - 01.2018
B.S. - Advertising & Marketing Communications
Fashion Institute of Technology (FIT)
A.A.S. - Advertising & Marketing Communications
Fashion Institute of Technology (FIT)
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