shannon powers
Glendale,CA
Summary
Experienced public relations and production professional with over 25 years of experience in developing and maintaining media relationships, managing complex projects, and delivering high-quality results. Proven expertise in crafting compelling narratives, conducting in-depth research, and executing creative projects across various domains. Skilled in social media management, and adept at balancing competing demands and navigating complex situations to achieve strategic objectives. Track record in delivering large scale events including budgets, negotiations and flawless execution nationwide and globally.
Overview
25
25
years of professional experience
Work History
Event Management and Event Producer
NBC,ABC, BRAVO, HULU, CBS, TLC & Multiple Projects
01.2000 - Current
- .Event Producer Responsibilities
- Team Management: Led and managed production teams, ensuring effective collaboration and communication to achieve project goals and deadlines for meetings and large scale events.
- Budget Oversight: Developed and monitored budgets for projects, ensuring financial resources were allocated efficiently and expenditures were kept within limits.
- Project Execution: Oversaw and executed projects from inception to completion, delivering high-quality results under tight schedules and managing all aspects of production.
- Deal Brokerage: Negotiated and brokered deals to secure access to unique locations and entities, facilitating the acquisition of necessary resources and permissions for production.
- Legal Documentation: Managed legal paperwork and contracts required for gaining access to locations and entities, ensuring all agreements were in compliance with regulations.
- Travel Coordination: Organized and booked travel arrangements for cast, crew, and production teams, coordinating logistics to support smooth operations throughout the project.
- Achieved seamless event execution through effective communication with vendors, caterers, and staff members.
- Increased client retention rates with exceptional customer service skills, timely responses to inquiries, and consistent updates on event progress.
- Streamlined event operations by developing comprehensive project timelines, checklists, and budget guidelines for team members to follow.
- Collaborated closely with clients during the planning process to ensure their objectives were met within the scope of the event.
Freelance Entertainment, Media & Event Consultant
Clock Is Ticking Public Relations
01.2000 - Current
- Extensive Media Relations Experience: Developing and maintain productive relationships with media professionals at national, regional, and local levels
- Skilled in crafting and distributing press releases, pitch letters, and communication materials
- Proven Production Management: Demonstrated ability to plan, budget, and execute media projects and shoots with precision
- Experienced in coordinating tight schedules, managing resources, and delivering high-quality results under tight deadlines
- Deliver large scale events and meetings flawlessly with creative vision
- Exceptional Storytelling and Research Skills: Expertise in crafting compelling narratives and executing creative projects across various domains, including educational, scientific, and personal stories
- Strong Social Media Proficiency: Experienced in managing social media platforms, including a significant following on TikTok, complementing traditional media expertise and enhancing overall outreach efforts
- Strategic and Organizational Acumen: Effective in balancing competing demands and navigating complex situations
- Known for excellent scheduling, organizational skills, and the ability to run projects and operations smoothly and efficiently
- Interviewing Candidates: Conducted comprehensive interviews with potential candidates to assess their suitability for various roles, ensuring alignment with project needs and objectives
- Role Fulfillment: Managed recruiting processes by filling roles with the right talent, ensuring that each individual met the specific requirements and expectations of the project
- Scheduling: Coordinated and managed event schedules, ensuring timely execution and adherence to project timelines
- Budget Management: Oversaw the budgeting process related to production and events including allocation of funds and other related expenses, while maintaining financial efficiency
- National and Global Casting and Recruiting: Executed casting operations on both national and global scales, navigating diverse markets and talent pools to find the best candidates for each project
- Research: Conducted thorough research to identify and evaluate potential candidates, leveraging various sources to find the most suitable talent for each role
- Stakeholder Interface: Liaised with executives, network representatives, and heads of production to align casting decisions with project goals and ensure smooth collaboration across all parties
Talent and Celebrity Management
Clock Is Ticking PR
01.2003 - Current
- Celebrity and Talent Coordination
- Established relationships with Agents, Managers, Public Relations Reps and Assistants.
- Celebrity and Talent Booking for appearances, TV projects, signings, fan engagements and large scale events.
- Travel coordination for talent.
- Attend events with talent handling press and media.
- Management of Social Media Influencers.
- Lead talent relations strategy, deepening relationships with key talent and enhancing their engagement.
- Source and recommend talent for activations that align with strategic objectives.
- Facilitate connections between celebrity and top-tier talent, fostering meaningful collaborations.
- Serve as the primary liaison to coordinate talent engagement opportunities at the local, national and international level.
- Maintain strong relationships with talent managers, ensuring they are informed about happenings and opportunities.
Media Specialist
Clock Is Ticking PR
01.2005 - Current
- Maintain a strong and timely presence across all social media platforms to promote Facilities Services projects, events, and initiatives.
- Develop and manage communications materials including press releases, media kits, promotional publications, newsletters, brochures, and scripts.
- Collaborate with media outlets and community organizations to share accurate and engaging stories that align with the division’s goals and enhance public understanding.
- Update and enhance website content to highlight student achievements, teacher milestones, community events, and construction updates.
- Monitor media coverage, videos, and online conversations; respond with timely content that reflects the District’s mission and ensures consistency across platforms.
- Research and gather data to craft compelling content for internal and external distribution, including community newspapers, radio, television, and social media.
- Support executive leadership with presentation materials, speeches, and visual aids for board meetings and stakeholder events.
- Develop educational and promotional exhibits or displays for public engagement and outreach.
- Evaluate the effectiveness and reach of communication strategies and recommend improvements.
- Participate in setting strategic communication goals and contribute to budget planning related to public relations.
Education
B.A. - Communications/Public Relations
Arizona State University
Skills
- Media Relations
- Production Coordination
- Event Management
- National and International
- Casting
- Talent Management
- Social Media Management
- Large Scale Sports Events
- Public Relations
- Research
- Large Scale Event Planning
Affiliations
Casting Society of America and The Television Academy.
Donate Life Hollywood Inspire Award
Awarded fr excellence in my contribution to the community of Organ Donation and Gift of Life
Timeline
Media Specialist
Clock Is Ticking PR
01.2005 - Current
Talent and Celebrity Management
Clock Is Ticking PR
01.2003 - Current
Event Management and Event Producer
NBC,ABC, BRAVO, HULU, CBS, TLC & Multiple Projects
01.2000 - Current
Freelance Entertainment, Media & Event Consultant
Clock Is Ticking Public Relations
01.2000 - Current
B.A. - Communications/Public Relations
Arizona State University
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