Shannon Moore
Granada Hills,CA
Summary
Strategic Director of Marketing with a proven track record in digital marketing strategy, brand development, and market research analysis. Demonstrates strong leadership and communication skills to effectively drive marketing initiatives and enhance team performance. Known for consistently meeting organizational goals through efficient task management and adaptability in high-pressure environments. Committed to delivering results that align with company objectives and enhance brand visibility.
Overview
13
13
years of professional experience
Work History
Director of Marketing
BLUE ÉLAN RECORDS
Los Angeles, CA
01.2022 - 08.2024
- Supervised and guided marketing sub-team of five members tasked with generating, implementing, and modifying marketing concepts for artist initiatives.
- Managed day-to-day operations and provided logistical support for ongoing marketing initiatives.
- Orchestrated comprehensive marketing plans, encompassing digital campaigns, tent poles, and promotional initiatives, collaborating with A&R, sales, press teams, and project managers.
- Assisted in budget development and monitoring, ensuring the financial feasibility of marketing projects.
- Analyzed campaign performance, artist and consumer demographics, and competitor data to drive continuous improvement and optimization of marketing efforts.
- Responsible for written communication between staff members regarding planning, budgeting, and executing marketing plans, as well as with artist teams for social media content creation and record release efforts.
- Coordinated with project managers to structure and implement each artist’s marketing campaigns, communicate campaign directives and goals to artists’ teams, identify and retain third-party teams for campaigns as necessary, and generally oversee marketing campaign implementation.
- Leveraged marketing team to creatively resolve challenges in marketing efforts when original plans failed, resulting in innovative ideas, content development, and artist brand enhancement.
- Produced regular email campaigns for labels and individual artists, in collaboration with specific teams.
- Copy creation for label social media posts, artist newsletters, and artist socials, as well as content direction for their branding efforts.
- Confidently handled any changes or requests from artists and managers regarding their social media and newsletter content, with clear communication for all drafts.
- Addressed social media account challenges by implementing edits as required and managing appeal procedures on platforms for label and artists
- Responsible for creating digital ads for each project as needed, and readjusting audience targeting based on ad performance.
- Responded to inbound customer service requests on a weekly basis, rotating responsibility with two other staff members.
- Updated label social media posts 4 to 5 times a week; updated artist social media posts when applicable.
Marketing Manager
MACK AVENUE RECORDS II, LLC
Sherman Oaks, CA
05.2016 - 09.2020
- Developed and executed marketing plans for assigned projects in collaboration with artists, managers, and the marketing department.
- Engaged with Vice President of Marketing and artist team to devise strategy, tactics, and messaging for new album rollout.
- Executed strategic marketing activations detailed in plans and budgets for each record, encompassing CD release parties, digital and physical promotions, and festivals.
- Collaborated with editorial teams in developing marketing copy for album packaging, digital marketing materials, one-sheets, and advertisements.
- Developed inbound, funnel, social media, and email marketing campaigns by analyzing our audiences and targeting them based on our release schedule.
- Developed and continuously improved relationships with key sales accounts and sales representatives.
- Managed frequent inbound requests from artists and managers regarding status updates on record releases and marketing strategies
- Worked closely with the Publicity Manager or an external public relations firm for coordinated campaigns.
- Coordinated marketing materials for conferences and festivals, as needed for branding purposes.
- Charged with traveling as a face of the company for conferences and festivals, while coordinating artists’ schedules.
- Developed brand partnerships by expanding outreach to companies within the jazz community.
- Provided strategic advice and guidance for artwork, merchandise, D2C campaigns, graphics, social assets, and other creative elements of artist campaigns, and helped develop such assets as necessary.
Sales & Marketing Assistant
MACK AVENUE RECORDS II, LLC
Sherman Oaks, CA
02.2013 - 05.2016
- Acted as company liaison between artists, managers and executive staff in order to communicate needs that could be handled quickly.
- Booked and managed creative direction for physical and digital advertisements.
- Responsible for updating company social media accounts with current artist release information.
- Created and updated weekly press and sales reports from Soundscan on all current releases to be distributed to employees and accounts as needed.
- Worked with our website design team to update and implement a new look/user friendly interface over 18 months.
- Maintained research and tracking of illegal downloads and sending take down notices.
- Collected, submitted and followed up on invoice payments from vendors to ensure payments were made in a timely manner.
Copyright Protection/Licensing Assistant
MACK AVENUE RECORDS II, LLC
Sherman Oaks, CA
11.2011 - 02.2013
- Researched, tracked minimum 400 illegal downloads per week; Sent out minimum 50 take down notices per DMCA regulations.
- Updated artist profiles and song descriptions for company specific music library, for use by music supervisors.
- Submitted entire company catalog to PPL in four months, which added an immediate increase in revenue, plus a continued steady revenue over time.
- Managed a small team by training and guiding them with the appropriate tools to submit catalog to PPL in a timely manner.
Education
Bachelor of Science - Arts & Entertainment Management, Entrepreneurship
UNIVERSITY OF THE PACIFIC
Stockton, CA05.2011
Skills
- Event Management
- Public Speaking
- Management
- Team Leadership
- Relationship Building
- Marketing
- Active Listening
- Graphic Design (Basic)
- Communication
- Problem Solving
- Inventory Management
References
References available upon request.
Timeline
Director of Marketing
BLUE ÉLAN RECORDS
01.2022 - 08.2024
Marketing Manager
MACK AVENUE RECORDS II, LLC
05.2016 - 09.2020
Sales & Marketing Assistant
MACK AVENUE RECORDS II, LLC
02.2013 - 05.2016
Copyright Protection/Licensing Assistant
MACK AVENUE RECORDS II, LLC
11.2011 - 02.2013
Bachelor of Science - Arts & Entertainment Management, Entrepreneurship
UNIVERSITY OF THE PACIFIC
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